The identity system was applied across a range of physical and printed materials, ensuring clarity, consistency, and recognisability in real-world contexts.
- Art Director
- Brand Designer
- Logo Designer
Mamei
- Czechia
- 6 projects
With 25 years of experience working with global clients, I specialise in building brand stories through brand identity design, web design, packaging design, and art direction.
About
With 25 years of experience working with global clients, I specialise in building brand stories through brand identity design, web design, packaging design, and art direction. My focus is on creating meaningful, consistent identities that communicate a compelling narrative. Whether we’re building a brand from the ground up or refining an existing one, let’s talk about your next project.
- Joined January 2026
Skills· 16
Languages
- Spanish; CastilianFluent
- EnglishIntermediate
Industry experience
- Media & Entertainment
- Education
- Professional Services
- Software & Internet
Projects · 6
A modular logo system was created to support multiple pharmacy locations under a single visual identity. The “Apotheek +” naming structure remains consistent, while the pharmacy name adapts per location, ensuring clarity, recognition, and brand cohesion across all touchpoints.
- Art Director
- Brand Designer
- Designer
A modular packaging system was developed to support a growing range of in-house dietary supplements. The system ensures scalability while maintaining a cohesive and recognisable visual language across all products. This approach allows new products to be added without compromising clarity or brand consistency.
- Art Director
- Brand Designer
- Designer
Apotheek Maertens is a Belgian pharmacy chain for which I developed a clear and scalable brand identity system tailored to a highly standardised healthcare environment. Rather than replacing familiar visual cues, the project refined them into a modular identity centred on the pharmacy cross and each location’s name. This approach ensures strong recognisability while allowing flexibility across physical spaces, digital platforms, and packaging. The work included brand identity design, a modular logo system for multiple locations, brand guidelines, website design, and a scalable packaging system for in-house dietary supplements. The visual language is based on geometric clarity, reduced colour usage, and highly legible typography, reinforcing trust, accessibility, and consistency across all touchpoints. The result is a cohesive brand system designed to grow, adapt, and perform reliably in both digital and real-world healthcare contexts.
- Art Director
- Brand Designer
- Graphic Designer
- +3
The website design translates the brand system into a clear and accessible digital experience. Simple navigation and intuitive interactions were prioritised to support a wide range of users, from younger audiences to older visitors, while maintaining consistency across devices.
- Art Director
- UI Designer
- Web Designer
The typographic system is based on Duplet Rounded, selected for its open shapes, rounded terminals, and high legibility across digital and physical environments. Its friendly yet professional character supports the healthcare context, ensuring clarity in informational content while maintaining a warm and approachable tone across the brand.
- Brand Designer
- Brand Strategist
Education· 5
Master in Graphic Design · Elisava, Barcelona, Spain2030 – 2026
Postgraduate Diploma in Transmedia Editorial Design · Elisava, Barcelona, Spain2030 – 2026
Postgraduate Diploma in Communications Strategy and Branding · Elisava, Barcelona, Spain2030 – 2026
Branding (Intensive Course) · Altos de Chavón School of Design2030 – 2007
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