A Senior Visual Strategist with a 20-year career spanning Web Direction and Graphic Design. This dual background allows me to architect complex information with the precision of a director and the soul of a designer. I specialize in Pitch Decks and Infographics that help B2B and Scientific enterprises turn abstract data into compelling, high-stakes narratives.…

Mana KESEN

A Senior Visual Strategist with a 20-year career spanning Web Direction and Graphic Design. This dual background allows me to architect complex information with the precision of a director and the soul of a designer. I specialize in Pitch Decks and Infographics that help B2B and Scientific enterprises turn abstract data into compelling, high-stakes narratives.…

Available to hire

A Senior Visual Strategist with a 20-year career spanning Web Direction and Graphic Design. This dual background allows me to architect complex information with the precision of a director and the soul of a designer. I specialize in Pitch Decks and Infographics that help B2B and Scientific enterprises turn abstract data into compelling, high-stakes narratives.

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Language

English
Fluent
French
Advanced
Japanese
Fluent

Work Experience

In-house Senior Designer, Project Coordinator at Multinational Corporation / Online Design School
January 1, 2021 - Present
Spearheaded the development of high-impact web and print assets aligned with global brand guidelines. Directed advanced design courses, providing technical instruction and career coaching to aspiring designers. Collaborated on curriculum innovation and school operations, significantly improving student placement and success rates.
Chief Mentor & Design Instructor
January 1, 2013 - December 31, 2020
Digital Strategy Consultant & Producer for Startup Support & Associations; mentored design teams and delivered instruction across programs in Japan.
Digital Strategy Consultant & Producer at Startup Support & Associations
January 1, 2008 - December 31, 2011
Led digital strategy and production for startups, bridging industry stakeholders and ensuring alignment with business goals.
Web Designer at Various Agencies
January 1, 2006 - December 31, 2008
Designed and delivered websites for clients, ensuring UI/UX quality and brand consistency.
Sales Administrator at SC Foods Co., Ltd.
January 1, 2003 - December 31, 2006
Supported sales operations, coordination with teams, and documentation.

Education

Bachelor of of Arts in French Literature at Shirayuri University
April 1, 1999 - March 31, 2003

Qualifications

BA in French Literature
January 11, 2030 - March 31, 2026

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Retail
    paper Sustainable Brand Identity & Packaging: Swiss Local Engagement

    Overview: Approachable Design with a Human Touch

    This project highlights my ability to blend “East Asian Kawaii aesthetics” with Swiss professional standards. I focus on creating brand identities and packaging that are not only visually appealing but also foster a sense of trust and community engagement.

    The Approach:

    • Eco-Friendly Narrative: Designing for sustainability, specifically for local Swiss initiatives and zero-waste concepts.
    • Visual Warmth: Integrating friendly, approachable elements (the “Kawaii” essence) into professional branding to make products more accessible.
    • Cultural Bridge: Utilizing my unique position in Neuchâtel to bridge Japanese craftsmanship with local Swiss sensibilities.

    Focus Areas:

    • Logo & Brand Identity Systems
    • Packaging Design for Sustainable Products
    • Community-focused Marketing Collateral
    paper Strategic B2B Pitch Deck Design for Tech & Investment

    Overview: Visualizing Business Value for Investment

    I specialize in high-stakes Pitch Decks where clarity and persuasion are paramount. Leveraging my 20-year background in Web Direction, I don’t just “decorate” slides; I architect the narrative to ensure complex business models are immediately understood by investors and stakeholders.

    The Strategy:

    • Information Hierarchy: Condensing dense technical data into a streamlined, high-impact story.
    • Psychology of Design: Using visual flow and “Japanese precision” to guide the viewer’s eye to key metrics and value propositions.
    • Custom Assets: Creating bespoke icons and diagrams that align perfectly with the corporate identity.

    Results:

    Delivered presentation decks for B2B Tech and SaaS enterprises that facilitated successful funding rounds and high-level strategic partnerships.

    Note: Full decks are private under NDA. Teaser layouts showing structural logic are available upon request.

    paper Scientific Data Visualization & White Paper Design

    Overview: Bridging Complexity and Clarity

    With over 20 years of experience evolving from Web Direction to high-end Visual Strategy, I specialize in transforming dense, abstract scientific data into clear, compelling visual narratives. This project showcases my expertise in creating white papers and data visualizations that serve as powerful communication tools for B2B Tech and Medical sectors.

    The Approach: Directorial Vision Meets Precise Design

    Scientific communication requires more than just aesthetics; it requires an “architectural” understanding of information. My dual background as a director and designer allows me to:

    • Structure Information: Analyzing complex manuscripts to define a logical flow that leads the reader to the core value.
    • Precision Visuals: Crafting infographics that are technically accurate yet visually engaging, utilizing a “Japanese precision” mindset.
    • Strategic Branding: Ensuring the white paper aligns with the corporate identity to build trust with high-level stakeholders.

    Expertise applied:

    • Information Architecture & Content Structuring
    • Scientific & Medical Infographics
    • Premium White Paper Layout (Adobe InDesign/Illustrator)
    • Visual Storytelling for B2B Stakeholders

    Note: Due to the sensitive nature of scientific and B2B data, many of my full-scale projects are under NDA. If you are interested in seeing more detailed case studies, please feel free to request access to my private portfolio drive.