Young Sun Travel
Jason A. Bogart
Published
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A promotional video campaign for Young Sun China Travel, a UK-based operator of small-group cultural tours in China. The campaign launches its 8-day high-speed rail tour through Yunnan: Kunming, Dali and Erhai Lake, Lijiang, Tiger Leaping Gorge and Shangri-La.
Built from 18 shots, the video follows the journey day by day: snow mountains and sapphire lakes, ancient towns, a private yacht on Erhai Lake, and the Tibetan, Bai, Yi and Naxi cultures along the route. The pacing mirrors the tour itself: unhurried and immersive, focused on discovery rather than a checklist.