Brand Designer (Contract) at Freelance

Designed and produced 100+ multilingual marketing assets (7+ languages) for Meta (Instagram creator campaign), working within platform guidelines in collaboration with a creative production agency. Translated brand guidelines into UI design components and supported a Valentine's Day campaign for a driving school client, working within an agency production workflow. Developed full brand identity and visual language for an Architecture & Interior design studio - Akai, from positioning and strategy through to logo and design system. Led end-to-end brand identity for a luxury Indian apparel brand rooted in traditional craftsmanship, delivering brand strategy, visual language, logo system, and brand guidelines.

Brand Designer (Contract) at Egregious

Led brand strategy through collaborative workshops, shaping core positioning and building a full visual identity system including logo, typography, and design guidelines. Created high-impact client decks, GTM materials, and investor data room assets, boosting engagement and early traction from investors. Ran UX workshops to shape user journeys and site structure; established design systems and onboarded teams to use brand assets effectively across all content.

Brand Designer & Illustrator (Freelance) at Freelance

Led over 10 full-scope branding projects, including identity design, packaging, and social media collateral. Redesigned brand identity systems for Hercules Bikes and Tude Ice Creams, resulting in stronger brand recognition and improved visual consistency across print and digital campaigns. Reduced asset production time by 30% by creating design templates and cohesive brand guidelines. Delivered high-performing assets for marketing and advertising initiatives, contributing to increased engagement and customer conversion.

Art Director at Infectious Advertising

Led creative direction for National Geographic, Tata Capital, Inorbit Malls, and ALDA Automotive, enhancing brand perception and market reach. Accelerated delivery timeline by 25% through improved workflow and effective collaboration. Executed 360° campaign design from concept to launch across print, digital, and OOH channels.

Junior Art Director at DDB Mudra

Developed creative concepts and campaign visuals for brands such as McDonald’s, Tourism Australia, and IPL. Designed pitches and presentations that secured high-profile accounts and extended client partnerships. Produced brand-aligned designs assets under fast-paced, deadline-driven environments.