I’m a multidisciplinary brand and graphic designer based in London, with experience shaping visual identity systems, marketing assets, and brand guidelines across startups and consumer brands. I enjoy translating strategy and positioning into scalable, production-ready design systems that teams can apply consistently across every touchpoint. Over the years I’ve led end-to-end identity work—owning visual direction, coordinating multi-asset production, and collaborating closely with founders, marketers, and senior creatives. From investor and GTM materials to multilingual campaign design and UI components, I focus on clarity, governance, and making complex ideas easy to communicate through strong typography, layout, and brand rules.…

Manali R

Pro

I’m a multidisciplinary brand and graphic designer based in London, with experience shaping visual identity systems, marketing assets, and brand guidelines across startups and consumer brands. I enjoy translating strategy and positioning into scalable, production-ready design systems that teams can apply consistently across every touchpoint. Over the years I’ve led end-to-end identity work—owning visual direction, coordinating multi-asset production, and collaborating closely with founders, marketers, and senior creatives. From investor and GTM materials to multilingual campaign design and UI components, I focus on clarity, governance, and making complex ideas easy to communicate through strong typography, layout, and brand rules.…

Available to hire

I’m a multidisciplinary brand and graphic designer based in London, with experience shaping visual identity systems, marketing assets, and brand guidelines across startups and consumer brands. I enjoy translating strategy and positioning into scalable, production-ready design systems that teams can apply consistently across every touchpoint.

Over the years I’ve led end-to-end identity work—owning visual direction, coordinating multi-asset production, and collaborating closely with founders, marketers, and senior creatives. From investor and GTM materials to multilingual campaign design and UI components, I focus on clarity, governance, and making complex ideas easy to communicate through strong typography, layout, and brand rules.

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Language

English
Fluent
Marathi (Marāṭhī)
Fluent
Hindi
Advanced

Work Experience

Freelance Brand Designer & Illustrator
November 1, 2025 - Present
Designed and produced 100+ multilingual marketing assets (7+ languages) for a Meta Instagram creator campaign while working within platform guidelines alongside a creative production agency. Translated brand guidelines into UI design components and supported a Valentine’s Day campaign for a driving school client through an agency production workflow. Developed a full brand identity and visual language for an architecture & interior design studio (Aka i) from positioning and strategy through logo and design system. Led end-to-end brand identity for a luxury Indian apparel brand rooted in traditional craftsmanship, delivering brand strategy, visual language, logo systems, and brand guidelines.
Brand Designer (Contract) at Freelance
November 1, 2025 - Present
Designed and produced 100+ multilingual marketing assets (7+ languages) for Meta (Instagram creator campaign), working within platform guidelines in collaboration with a creative production agency. Translated brand guidelines into UI design components and supported a Valentine's Day campaign for a driving school client, working within an agency production workflow. Developed full brand identity and visual language for an Architecture & Interior design studio - Akai, from positioning and strategy through to logo and design system. Led end-to-end brand identity for a luxury Indian apparel brand rooted in traditional craftsmanship, delivering brand strategy, visual language, logo system, and brand guidelines.
Brand Designer at Egregious
May 1, 2025 - October 1, 2025
Shaped brand foundations—positioning, messaging, and visual direction—in collaboration with the founder using market and competitor research. Developed three identity concept routes and refined the selected direction through extensive iteration to deliver a production-ready logo and visual system. Produced investor and GTM materials including explanatory diagrams, translating complex technology into clear, accessible narratives. Delivered an identity system across marketing, investor, and product-facing materials, documented in comprehensive brand guidelines supported by Canva templates for non-design stakeholders.
Brand Designer (Contract) at Egregious
May 1, 2025 - November 19, 2025
Led brand strategy through collaborative workshops, shaping core positioning and building a full visual identity system including logo, typography, and design guidelines. Created high-impact client decks, GTM materials, and investor data room assets, boosting engagement and early traction from investors. Ran UX workshops to shape user journeys and site structure; established design systems and onboarded teams to use brand assets effectively across all content.
Brand Designer at XII Capital
November 1, 2024 - May 1, 2025
Owned the visual direction and brand system for an early-stage fintech, acting as the central design point of contact for founders and delivery teams. Built a flexible brand framework to support consistent execution across marketing and communications during rapid growth. Coordinated production of 15+ brand assets and templates across decks, web, social, and internal materials, aligning multiple contributors to a single system. Enabled brand usage across 3+ stakeholder teams through clear templates, guidelines, and workflows to reduce reliance on ongoing design support.
Brand Designer at XI I Capital
November 1, 2024 - May 1, 2025
Owned the visual direction and brand system for an early-stage fintech as the central design point of contact for founders and delivery teams. Built a flexible brand framework supporting consistent execution across marketing and communications during rapid growth. Coordinated the production of 15+ brand assets and templates across decks, web, social, and internal materials to align multiple contributors around one system. Enabled brand usage across 3+ stakeholder teams through clear templates, guidelines, and workflows to reduce reliance on ongoing design support.
Brand Designer & Illustrator (Freelance) at Freelance
January 1, 2023 - January 1, 2023
Led over 10 full-scope branding projects, including identity design, packaging, and social media collateral. Redesigned brand identity systems for Hercules Bikes and Tude Ice Creams, resulting in stronger brand recognition and improved visual consistency across print and digital campaigns. Reduced asset production time by 30% by creating design templates and cohesive brand guidelines. Delivered high-performing assets for marketing and advertising initiatives, contributing to increased engagement and customer conversion.
Senior Graphic Designer at Bacardi NH7 Weekend Music Festival (Project) – Freelance
September 1, 2022 - December 1, 2022
Directed the creation of 200+ brand assets, resulting in a 30% increase in social media engagement. Delivered a unified visual experience across digital, print, and environmental branding for a 3-day music festival. Provided on-site creative support to maintain brand consistency throughout the event.
Brand Designer
September 1, 2021 - January 1, 2023
Designed and produced end-to-end brand identity projects across FMCG and consumer brands, covering identity design, packaging, and campaign assets. Developed visual identity systems and guidelines applied consistently across print, digital, and social touchpoints. Designed packaging and marketing assets with production constraints in mind, collaborating with marketing teams and external vendors. Created templates and guidelines to enable ongoing brand use and reduce dependency on external design support. Selected clients included Faces Canada, Colgate, Hercules Bikes, Tude Ice Creams, Ebco, and Heartfulness School.
Brand Designer & Illustrator
September 1, 2021 - January 1, 2023
Designed and produced 100+ multilingual marketing assets (7+ languages) for Meta Instagram creator campaigns, working within platform guidelines with a creative production agency. Translated brand guidelines into UI design components and supported a Valentine’s Day campaign for a driving school client via an agency production workflow. Developed a full brand identity and visual language for an architecture & interior design studio from positioning and strategy through logo and design system. Led an end-to-end brand identity for a luxury Indian apparel brand rooted in traditional craftsmanship, delivering brand strategy, visual language, logo systems, and brand guidelines.
Freelance Brand Designer & Illustrator
September 1, 2021 - January 1, 2023
Delivered end-to-end brand identity projects across FMCG and consumer brands, spanning identity design, packaging, and campaign assets. Developed visual identity systems and guidelines applied consistently across print, digital, and social touchpoints. Designed packaging and marketing assets with production constraints in mind, collaborating with marketing teams and external vendors. Created templates and guidelines that enable ongoing brand use and reduce dependency on external design support.
Art Director at Infectious Advertising
August 1, 2019 - August 31, 2021
Led creative direction for National Geographic, Tata Capital, Inorbit Malls, and ALDA Automotive, enhancing brand perception and market reach. Accelerated delivery timeline by 25% through improved workflow and effective collaboration. Executed 360° campaign design from concept to launch across print, digital, and OOH channels.
Junior Art Director at DDB Mudra
July 1, 2019 - July 1, 2019
Developed creative concepts and campaign visuals for brands such as McDonald’s, Tourism Australia, and IPL. Designed pitches and presentations that secured high-profile accounts and extended client partnerships. Produced brand-aligned designs assets under fast-paced, deadline-driven environments.
Junior Art Director at DBM Mudra
July 1, 2018 - July 1, 2019
Developed creative concepts and campaign visuals for brands including McDonald’s, Tourism Australia, and IPL. Designed pitch and presentation materials contributing to new business wins and strengthening client relationships. Built strong execution discipline under tight timelines and high-pressure agency environments.
Junior Art Director at DBMudra
July 1, 2018 - July 1, 2019
Developed creative concepts and campaign visuals for brands including McDonald’s, Tourism Australia, and IPL. Designed pitch and presentation materials that supported new business wins and strengthened client relationships. Built strong execution discipline under tight timelines and high-pressure delivery environments.

Education

MA in Graphic Design at Art University Bournemouth
January 23, 2023 - February 26, 2024
BA in Commercial Art at Sir J. J. Institute of Applied Art
June 9, 2014 - May 10, 2018
MA in Graphic Design Arts at Bournemouth University
January 1, 2023 - January 1, 2024
Bain Commercial Art at Sir J.J. Institute of Applied Art
January 1, 2014 - January 1, 2018
MA in Graphic Design at Bournemouth University
January 1, 2023 - January 1, 2024
BA in Commercial Art at Sir J.J. Institute of Applied Art
January 1, 2014 - January 1, 2018

Qualifications

Creative Courage Award 2024 (Creative Conscious Award shortlisted)
January 1, 2024 - July 31, 2025
Vice Chancellor’s Scholarship – Arts University Bournemouth (AUB)
January 1, 2023 - November 19, 2025
Foxglove Awards – Gold
October 1, 2021 - July 30, 2022
Foxglove Awards – Gold
October 1, 2020 - July 30, 2021
Creative Conscience Awards - Shortlisted
January 1, 2024 - September 14, 2026
Vice Chancellor’s Scholarship - AUB
January 1, 2023 - September 14, 2026
Foxglove Awards - Gold
January 1, 2021 - January 1, 2022

Industry Experience

Retail, Financial Services, Consumer Goods, Education, Healthcare, Media & Entertainment, Travel & Hospitality, Telecommunications, Professional Services, Software & Internet
    Egregious - Branding

    Case study Link: https://www.twine.net/signin

    The Background:
    Egregious is a Defensive AI platform built to counter the rapid rise of AI-driven deception online. The brand needed an identity that conveyed resilience and protection while remaining credible across sectors from national security to consumer brands.

    Challenge:
    Differentiating from “tech-for-tech’s sake” competitors with a narrative-first positioning.
    Creating a brand system adaptable across complex touchpoints: investor decks, digital platforms, and crisis-ready dashboards.

    NH7 Weekender Bacardi - Music Festival
    Project Link: https://www.twine.net/signin Background: NH7 Weekender aka The Happiest Music Festival, is India's premier multi-genre music festival! The festival has seen some of the biggest artists across the globe performing: The Lumineers, Megadeth, Mark Ronson, Flying Lotus, A R Rahman, Steven Wilson, Nucleya, Prateek Kuhad, Ritviz, Divine and more The Ask: Each year, Bacardi reimagines the visual identity for its NH7 Weekender music festival. The challenge was to craft a vibrant system that celebrated the brand’s spirit while feeling fresh, relevant, and immersive across both digital and physical touchpoints.…