I’m a PPC freelancer from India.
Qualified Leads. Solid Revenue.
A Performance Marketer with 5 years of experience working with small & medium sized businesses. I’ve managed accounts with budgets from $200 to $40K/mo for clients across verticals like E-commerce, SaaS, marketing agencies, Beauty & Wellness, Travel, Legal, IT etc.
Work Experience:
Elevate OM (Jan’22 - Present)
▪ Managed portfolio of 30+ clients from setup to scaling & competitor mapping, across e-commerce, legal, travel, health, beauty & more
▪ Built and managing a team of 10 high performing paid marketers for Google & Meta ads
▪ Sole Specialist on in-house marketing accounts with £40K/monthly spends producing 500+ leads
▪ Direct responsibility for achieving revenue & lead targets
▪ Providing data driven campaign feedbacks along with ideas on copy & landing page improvements
▪ Scaled an e-commerce client with 96% increase in their revenue through google ads compared to the previous year (overall business reven
WebCreationUK (April’21 – Dec’21)
PPC Freelancer
I worked with WebcreationUK as a SEM specialist and managed their google ads accounts for various B2C and D2C clients
▪ Handled lead generation & online sales by scaling google search, display, shopping & remarketing campaigns
▪ Increased lead generation by 200% for a fertility clinic
▪ Analyse & optimise campaigns routinely to improve CPL & ROAS
▪ Implementing custom monthly reports for clients
▪ Work collaboratively in a team environment with account managers to ensure great
Limitless Capital, Russia (July’20 – Sep’21)
PPC Freelancer
Search Engine Marketing - Developing & managing Google Ads Campaigns and landing pages to support overall marketing objectives.
Single handedly designed advertising campaigns to increase revenue by 900%
Maintained lowest CPC of $0.3 and conversion rate of 7% MOM
Optimize budgets & funnels to drive maximum impact
Landing Page Creation using WIX & suggested changes using Hotjar Designed creatives using Canva & Photoshop
Pick Your Trail / Digital Marketing Associate
8th April 2019 - 15th April 2020
- Search campaign management, expansion and optimisation.
- Reduced the cost on irrelevant searches from 12 to 5% through search query analysis.
- Hit 2.5 Crore revenue in November with 5.5% CAC from Paid SEM.
- Identified key reports and built dashboards that helped the business with the right metrics and reduced manual reporting.
- Collaborated with the content team and ran A/B tests for the ad copy to be more relevant to the keywords and destination targeted which increased the CTR by 6% and reduced CPC by 9%.
-Worked on tools like Power BI, Google Analytics for easy reporting and insights. - Reduced the CPL by 8% through keyword scoring (Scored keywords basis their past performance and changed bids accordingly) & landing page optimisation (Banner copies, images and form changes)
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