Stop-N-Store had a strong local reputation but a dated visual identity that no longer aligned with their position in the self-storage industry. The original logo centered around an over-stylized stop sign, which didn’t clearly communicate the brand’s core value: secure, reliable storage.

The strategy behind the rebrand was to highlight what matters most to their customers—trust and security. We shifted the visual focus from the stop sign to a lock symbol, creating a modern, clean logo that feels professional, approachable, and instantly recognizable.

From typography and color palette to signage and marketing materials, the entire brand system was reimagined to reflect Stop-N-Store’s evolution while honoring its roots. The result is a cohesive, updated identity that builds customer confidence and sets the brand apart in the competitive self-storage market.

The PureCat brand identity was built to reflect the joyful, approachable, and high-quality nature of its cat supplements. The branding uses vibrant, welcoming colors to evoke health and happiness. The logo incorporates playful cat-centric elements, while maintaining a professional, trustworthy feel. From typography to packaging design and mockups, every design element supports a cohesive, modern look that communicates care, convenience, and love for cats.

When I launched Aeras Creative with my husband, we knew we needed a brand identity that reflected both sides of our work: bold, thoughtful design and elevated aerial imagery. Creating our own brand wasn’t just a design exercise, it was an opportunity to define who we are, how we work, and the kind of clients we want to attract. And naturally, we held ourselves to a high standard.

The name Aeras (from the Greek word for “air”) felt like the perfect fit — grounded in our drone work, but broad enough to encompass our creative services. We paired it with a modern visual identity built around movement, elevation, and clarity. The logo mark forms a subtle “A” while doubling as an upward arrow, symbolizing progress and perspective. It also reflects the motion of a drone ascending, a direct nod to what sets us apart.

Our color palette is rooted in sky-inspired blues and sophisticated grays, designed to communicate trust, calm and innovation. The typography is clean and modern, chosen to create a sense of professionalism without feeling too corporate. Altogether, the identity feels elevated, flexible, and distinctly ours.

This brand gave us more than a polished look. It gave us confidence and clarity. It set the tone for how we show up, how we speak, and how we connect with clients. Designing our own identity helped us tell our story with intention, and that’s exactly what we aim to do for others.

Bede’s Blooms + Co. is a charming, family-run micro flower farm nestled in Mason, Michigan. Rooted in a love for local, sustainable growing, they offer seasonal flower subscriptions, custom bouquets, floral design services, and handcrafted botanical soaps.

The brand identity I created for Bede’s Blooms + Co. captures their artisan spirit and heartfelt values. Inspired by the aster flower—symbolizing love, wisdom, and patience—the visual identity centers on a clean, minimal hand-drawn logo that feels both refined and personal. This mark translates beautifully across packaging, signage, and digital platforms, reflecting the care and craftsmanship behind everything they grow and create.

With an emphasis on natural elegance and sustainable values, this brand identity highlights the beauty of their blooms while helping them connect with their community and grow their presence with authenticity and charm.