Hi there! I’m Amanda (Mandy) Vasquez, a creative marketing specialist who loves turning bold ideas into brands that people notice. I’ve built and managed digital content for restaurants, bars, and real estate clients, tailoring each brand’s voice across channels while keeping a cohesive group identity. I thrive in collaborative environments, coordinating with photographers, videographers, and designers to deliver campaigns that feel authentic and move the needle. I’m passionate about data-informed storytelling, scalable social media strategies, and hands-on execution—from content calendars to on-brand visuals. Whether leading creative direction or supporting PR and influencer initiatives, I aim to spark engagement and deliver measurable results for clients.

Amanda Vasquez (Mandy Vasquez)

Hi there! I’m Amanda (Mandy) Vasquez, a creative marketing specialist who loves turning bold ideas into brands that people notice. I’ve built and managed digital content for restaurants, bars, and real estate clients, tailoring each brand’s voice across channels while keeping a cohesive group identity. I thrive in collaborative environments, coordinating with photographers, videographers, and designers to deliver campaigns that feel authentic and move the needle. I’m passionate about data-informed storytelling, scalable social media strategies, and hands-on execution—from content calendars to on-brand visuals. Whether leading creative direction or supporting PR and influencer initiatives, I aim to spark engagement and deliver measurable results for clients.

Available to hire

Hi there! I’m Amanda (Mandy) Vasquez, a creative marketing specialist who loves turning bold ideas into brands that people notice. I’ve built and managed digital content for restaurants, bars, and real estate clients, tailoring each brand’s voice across channels while keeping a cohesive group identity. I thrive in collaborative environments, coordinating with photographers, videographers, and designers to deliver campaigns that feel authentic and move the needle.

I’m passionate about data-informed storytelling, scalable social media strategies, and hands-on execution—from content calendars to on-brand visuals. Whether leading creative direction or supporting PR and influencer initiatives, I aim to spark engagement and deliver measurable results for clients.

See more

Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Creative Marketing Specialist at The Cle Group
June 1, 2024 - Present
Manage digital marketing content for 6 restaurants and bars, tailoring content to each brand’s voice while maintaining overall group identity and creative guidelines. Assist in creative direction and brand identity development for 4 venues, ensuring consistent visual branding across concepts. Oversee on-property shoots, coordinating with photographers and videographers to capture brand-aligned imagery for digital use. Strategize with PR team to craft campaigns that support promotions, special menus, and seasonal programming.
Social Media Account Manager at Cella Gold Media
January 1, 2023 - May 1, 2024
Responsible for content development, planning, and scheduling for 8 client accounts in the real estate industry. Created and executed social media strategy and content across channels, managed community engagement, and measured performance with analytics to optimize campaigns.
Social Media Manager at Balance Now
December 1, 2021 - January 1, 2022
Developed a social media content calendar with daily feed and story posts across platforms. Curated content strategy, grew organic following by 58% over 5 months, and presented metrics with recommendations for strategy adjustments.
Public Relations & Influencer Marketing Intern at BrandNation
December 30, 2019 - March 30, 2020
Authored weekly content briefs and pitched influencers/press for media kits, collaborations, and brand deals. Maintained data in Google Sheets for team reference and contributed to influencer outreach efforts.
Social Media Account Manager at Cella Gold Media
January 29, 2022 - November 28, 2022
Content creation, curation, and copywriting for client accounts, using Canva, InDesign, and CapCut Manage client assets and communication using G Suite, Slack, Figma, Trello, and Later Leveraged data to improve engagement rate by 74% and grew organic following by 87% over a 3-month period across accounts
Social Media Marketing Intern at Balance Now
September 1, 2021 - November 1, 2021
Converted longer-form content into micro-content suitable for social platforms using Canva and Illustrator
Administrative Assistant at Reyes & Reyes-Castillo Law Firm
May 20, 2020 - April 1, 2021
Provided administrative support to senior attorneys to ensure smooth operations across the firm Digitized law libraries and case files into Microsoft Excel database in order to facilitate retrieval
Public Relations & Influencer Marketing Intern at BrandNation
January 1, 2020 - April 1, 2020
Authored weekly content briefs on PowerPoint for 5 clients in beauty and wellness industries based upon planned content that aligned with established social objectives. Pitched to influencers and press via email regarding media kits, collaborations, and brand deals. Entered information across Google Sheets databases for team reference.

Education

Bachelor of Science in Public Relations at Boston University, College of Communications
September 1, 2017 - May 31, 2021
Minor in Computer Science Dean's List, Presidential Scholarship Recipient GPA: 3.62/4.0

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Real Estate & Construction, Professional Services