Branding for Upside Beach & More

The newly opened recreation area on the lakeshore was faced with the task of getting a logo as soon as possible. Understanding their expectations and ideas as much as possible, my design partner and I created their logo. The colors and attributes of the logo were chosen taking into account the fact that a beautiful forest with green and tall trees, where small cottages are located, opened right behind the beach.
Through creative design hacks, it is shown that when certain parts of the first word “UP” of the name are combined, it becomes an Armenian word meaning “beach”.
I would like to note that the result satisfied much more than the initial requirements of the customer, thanks to which it became a noticeable and memorable place. #branding #logo #projectmanagement