Hello, I'm Manon Gandon, a Digital Marketing Expert focusing on SEA and Paid Social for B2C and B2B brands. I program and optimize campaigns across multiple ad servers (Google Ads, DV360, Xandr, Smart AdServer) with budgets up to around €200k/month, monitor KPIs, and present clear campaign reports. I thrive in collaborative, data-driven environments and enjoy sharing knowledge with colleagues. Beyond marketing, I'm an avid musician—singer in a rock/metal band—and I love volunteering and horse riding. I'm fluent in English and French, and I enjoy helping teams grow and deliver creative, impactful campaigns.

Hello, I'm Manon Gandon, a Digital Marketing Expert focusing on SEA and Paid Social for B2C and B2B brands. I program and optimize campaigns across multiple ad servers (Google Ads, DV360, Xandr, Smart AdServer) with budgets up to around €200k/month, monitor KPIs, and present clear campaign reports. I thrive in collaborative, data-driven environments and enjoy sharing knowledge with colleagues. Beyond marketing, I'm an avid musician—singer in a rock/metal band—and I love volunteering and horse riding. I'm fluent in English and French, and I enjoy helping teams grow and deliver creative, impactful campaigns.

Available to hire

Hello, I’m Manon Gandon, a Digital Marketing Expert focusing on SEA and Paid Social for B2C and B2B brands. I program and optimize campaigns across multiple ad servers (Google Ads, DV360, Xandr, Smart AdServer) with budgets up to around €200k/month, monitor KPIs, and present clear campaign reports. I thrive in collaborative, data-driven environments and enjoy sharing knowledge with colleagues.

Beyond marketing, I’m an avid musician—singer in a rock/metal band—and I love volunteering and horse riding. I’m fluent in English and French, and I enjoy helping teams grow and deliver creative, impactful campaigns.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
See more

Language

English
Advanced
Spanish; Castilian
Intermediate
French
Fluent

Work Experience

Traffic Manager (Freelance) at Groupe Fournier
June 1, 2025 - Present
Programming and management of SEA and Paid Social campaigns, B2C and B2B, for the 5 brands SoCooc, Mobalpa, Hygena, Perene and Delpha.
Traffic Manager/Media Buyer at Leboncoin (régie)
March 1, 2023 - Present
Programming and optimizing approximately 40 campaigns per month. Operating 7 ad servers. Managing a budget of approximately €200,000 per month. Developing media plans, technical management (tracking, data, creative, etc.). Monitoring KPIs, analyzing performance, and presenting campaign reports.
TikTok and Youtube ads trainer (Freelance) at Citeo
July 31, 2025 - July 29, 2025
Two-hour training for Citeo Acquisition teams on managing TikTok and YouTube sponsored campaigns.
Media Planner at Wavemaker (GroupM)
August 31, 2022 - July 29, 2025
Collaboration with the Social Media and Trading desk teams in Toronto (English). Management of a two-person team. Receiving and analyzing client briefs worth $500K/$700K per campaign. Managing budgets of +/-$500K/month for two brands (Cerave & Vichy). Challenging and negotiating with partners. Creating roadmaps and action plans. Developing 360° media plans. Monitoring KPIs, analyzing performance, and optimizing campaigns. Optimizing schedules and budgets.
Account Manager at Leboncoin (régie)
July 31, 2021 - July 29, 2025
Creation of an Account Manager job description (process, tasks, objectives, etc.). Collaboration with a team of seven sales representatives. Management of a portfolio of over 30 clients. Development of strategic recommendations. Presentation of the agency's various advertising offerings and final reports.
Traffic Manager at Leboncoin (régie)
July 31, 2020 - July 29, 2025
Programming and optimization of over 40 campaigns/month and OPS. KPI tracking, performance analysis. Excel reporting.
Traffic manager (consulting) at Lagardère Publicité/SLAP Digital
December 31, 2018 - July 29, 2025
B2B and B2C client portfolio management. Campaign optimization (Xandr, Google Ads, Facebook Ads). Reporting (AT Internet, Data Studio, Google Analytics). Presentation of results during client meetings. UX optimization recommendations for client websites and landing pages.
Campaign Manager at Lagardère Publicité/SLAP Digital
December 31, 2018 - September 18, 2025
B2B/B2C portfolio management; campaign optimization across Xandr, Google Ads, Facebook Ads; reporting with AT Internet, Data Studio, Google Analytics; UX optimization recommendations for client websites and landing pages.
Account Manager at Leboncoin (Régie) Paris
July 31, 2020 - September 18, 2025
Programming and optimization of over 40 campaigns per month; OPS KPI tracking and reporting; Excel-based performance analysis and campaign optimization.
Account Manager at Leboncoin (Régie) Paris
July 31, 2021 - September 18, 2025
Creation of an account management framework; portfolio management of 30+ clients; strategic recommendations and presenting advertising offerings.
Media Planner at Wavemaker (GroupM)
August 31, 2022 - September 18, 2025
L’Oréal Paris skincare account; collaboration with Social Media and Trading desk teams in Toronto; manage a two-person team; client briefs worth $500K-$700K per campaign; budgets around $500K/month; 360° media plans; KPI monitoring and optimization.
Campaign Manager / SEA Specialist at Leboncoin (Régie) Annecy
March 1, 2023 - Present
Programming and optimization of campaigns; managing ~40 campaigns per month; running 7 ad servers; budget around €200k/month; developing media plans; monitoring KPIs and reporting.
Digital Marketing Expert - Social/SEA at Groupe Fournier
June 1, 2025 - Present
Programming and management of SEA and Paid Social campaigns, B2C and B2B, for 5 brands (SoCooc, Mobalpa, Hygena, Perene and Delpha).
Training Facilitator at Citeo
July 1, 2025 - September 18, 2025
Two-hour training for acquisition teams on managing TikTok and YouTube Sponsored campaigns.

Education

Master at ECITV Paris, France
September 1, 2013 - July 31, 2015
Master, Digital Marketing et E-Business (professionalization contract) at ECITV Paris, France
September 1, 2013 - July 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Non-Profit Organization, Software & Internet, Education