Beauty K — Brand Identity for a Korean Beauty Brand

A complete brand identity for Beauty K, a Korean beauty brand created for the Middle East market — ‘Beyond Borders’. The K monogram is built from Jogakbo-inspired patchwork segments in heritage red, green and navy with champagne gold, joining Korean craft with Middle Eastern luxury.

The system includes the primary logo, stacked and horizontal variations, an icon-only version, monochrome and single-colour gold versions, and a six-colour palette with print-ready CMYK values. Mockups show the identity across packaging, a skincare product line, shopping bag, retail signage, app icon and print