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I'm Manuel Echavarri, a creative leader with over 10 years of experience spanning agencies, brands, and entertainment companies. I specialize in connecting strategy, creativity, and brand purpose to create meaningful experiences, compelling content, and storytelling that resonates. I love building trusted client partnerships, guiding teams across ideation, production, and delivery, and turning bold ideas into measurable results across experiential, brand, and content ecosystems.…I'm Manuel Echavarri, a creative leader with over 10 years of experience spanning agencies, brands, and entertainment companies. I specialize in connecting strategy, creativity, and brand purpose to create meaningful experiences, compelling content, and storytelling that resonates. I love building trusted client partnerships, guiding teams across ideation, production, and delivery, and turning bold ideas into measurable results across experiential, brand, and content ecosystems.

Manuel Echavarri

Creative Director, Copywriter, Writer, +4

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I'm Manuel Echavarri, a creative leader with over 10 years of experience spanning agencies, brands, and entertainment companies. I specialize in connecting strategy, creativity, and brand purpose to create meaningful experiences, compelling content, and storytelling that resonates. I love building trusted client partnerships, guiding teams across ideation, production, and delivery, and turning bold ideas into measurable results across experiential, brand, and content ecosystems.…I'm Manuel Echavarri, a creative leader with over 10 years of experience spanning agencies, brands, and entertainment companies. I specialize in connecting strategy, creativity, and brand purpose to create meaningful experiences, compelling content, and storytelling that resonates. I love building trusted client partnerships, guiding teams across ideation, production, and delivery, and turning bold ideas into measurable results across experiential, brand, and content ecosystems.

Available to hire

I’m Manuel Echavarri, a creative leader with over 10 years of experience spanning agencies, brands, and entertainment companies. I specialize in connecting strategy, creativity, and brand purpose to create meaningful experiences, compelling content, and storytelling that resonates.

I love building trusted client partnerships, guiding teams across ideation, production, and delivery, and turning bold ideas into measurable results across experiential, brand, and content ecosystems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Creative Director / Strategist at Independent

June 1, 2023 - Present

Develop creative strategies, concepts, and copywriting for omnichannel campaigns; lead ideation and strategic workshops; ensure brand consistency across formats; coordinate production workflows with external partners; write high-performing, conversion-driven copy tailored to each platform, channel, and audience.

Creative Manager at SUPERSTRUCT IBERIA

July 1, 2023 - September 1, 2025

Developed brand partnership strategies across more than 80 music festivals for clients including Repsol, McDonald’s, Coca-Cola, and Visa-Abanca. Led end-to-end development of creative 360 strategies aligned with business and marketing goals. Wrote and refined high-performing copy tailored to each platform. Collaborated with design, video, and other teams to turn ideas into polished, performance-driven assets. Led ideation, brainstorms, and strategic workshops with internal teams and external partners. Key achievement: secured the €2.4M renewal with Repsol as official energy partner.

Creative Director at IPG Mediabrands

July 1, 2022 - June 1, 2023

Led creative teams in the conceptualization and development of integrated campaigns. Designed creative and strategic proposals for clients such as Decathlon, Nike, Dyson, and Prime Video. Mentored and trained other team members, helping them level up both strategically and creatively. Key achievement: Directed new business strategy and creative approach, contributing to over €11M in new account wins (RTVE, ENISA, Codorníu, Spanish Episcopal Conference).

Associate Creative Director / Copywriter at Shackleton (Accenture Song)

February 1, 2015 - July 1, 2022

Led creative direction for key accounts and supervised multidisciplinary teams. Developed high-impact omnichannel campaigns and experiential activations for clients like Renfe, Los40, Uber, Carrefour, and Sony Pictures. Actively contributed to new business pitches, bringing over 15 new brands to the agency (RTVE Play, Renfe, BBVA, Uber, Endesa).

Professor in Creativity at The Atomic Garden

February 1, 2018 - September 1, 2024

Taught Creative Copywriting (2018–2020) and Creative Concept Development (2020–2024) in the Master’s in Advertising Creativity, resulting in +300 young professionals trained.

Master’s Program Professor in Creativity at The Atomic Garden

February 1, 2018 - September 1, 2024

Taught Creative Copywriting (2018–2020) and Creative Concept Development (2020–2024) in the Master’s in Advertising Creativity, resulting in +300 young professionals trained.