Before engagement, performance marketing was agency-managed with a lead-gen model on LinkedIn and Google Ads and success measured as MQLs/Cost per MQL. Spend held steady at $10–15k/month, but paid contributed too little to pipeline and conversion rates were weak across the funnel under pressure to prove ROAS. We shifted from pure lead gen to a full-funnel ABM program with structured experimentation and tighter sales alignment. Tested channels, funnels, and strategies: audience segments, landing pages, ad formats, creatives, bidding options Implemented ABM orchestration to reach buying committees across stages; closer sync with sales Upgraded attribution (e.g., Dreamdata, LinkedIn Revenue Report) to connect spend with revenue impact RESULTS −65% CPL via improved top-of-funnel conversion rates 8.3× ROAS on LinkedIn Ads as revenue contribution increased $10–15kSteady monthly spend during testing and optimization
- ABM Marketer
- Digital Marketer
- Growth Marketer
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