Hi, I’m Manuel Lux, a data- & ROI-driven marketer with 5+ years of experience in Performance Marketing, working for an agency and multiple startups (B2B & B2C). I am currently freelancing as B2B Performance Marketing Consultant for multiple international clients, mostly in B2B SaaS industry. Channel expertise in Paid Social (Linkedin & Facebook) and SEA, first experiences with Native and SEO. Furthermore good knowledge in investing & entrepreneurship. Learn more about me: _Website not available. Sign in: https://www.twine.net/signup_…

Manuel Lux

Hi, I’m Manuel Lux, a data- & ROI-driven marketer with 5+ years of experience in Performance Marketing, working for an agency and multiple startups (B2B & B2C). I am currently freelancing as B2B Performance Marketing Consultant for multiple international clients, mostly in B2B SaaS industry. Channel expertise in Paid Social (Linkedin & Facebook) and SEA, first experiences with Native and SEO. Furthermore good knowledge in investing & entrepreneurship. Learn more about me: _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

Hi, I’m Manuel Lux, a data- & ROI-driven marketer with 5+ years of experience in Performance Marketing, working for an agency and multiple startups (B2B & B2C). I am currently freelancing as B2B Performance Marketing Consultant for multiple international clients, mostly in B2B SaaS industry. Channel expertise in Paid Social (Linkedin & Facebook) and SEA, first experiences with Native and SEO. Furthermore good knowledge in investing & entrepreneurship.

Learn more about me: Website not available. Sign in: https://www.twine.net/signup

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Language

Spanish; Castilian
Beginner
German
Fluent
English
Fluent

Work Experience

Freelance B2B Performance Marketing Consultant at https://manuel-lux-marketing.com/
June 1, 2024 - Present
Freelance B2B Performance Marketing Consultant for multiple international clients, focusing on Paid Social (LinkedIn & Facebook) and SEA, with ABM and funnel optimization to improve lead quality and ROAS.
Senior Performance Marketing Manager at Sastrify
August 31, 2024 - October 3, 2025
Led performance marketing for a B2B SaaS procurement solution. Transitioned from agency-led Lead Gen to funnel optimization with ABM-like targeting, improved top-of-funnel conversion rates, and delivered an average ROAS of 8.3X on LinkedIn Ads; CPL reduced by ~65% and lead quality improved.
Performance Marketing Manager at Sastrify
August 31, 2023 - October 3, 2025
Managed performance marketing for Sastrify; implemented funnel testing and closer collaboration with sales; improved conversion rates and contributed to revenue growth.
Growth Marketing Consultant at Entity X
June 1, 2022 - October 3, 2025
Consulted clients on strategic marketing; ownership of execution across channels (mainly Paid Social & Paid Search); continuous measurement, analysis, optimization, and reporting; led tests across channel, funnel, audience, and landing pages to drive performance.
Online Marketing Manager at talentbay
August 31, 2021 - October 3, 2025
Led marketing for an online recruitment platform; setup end-to-end tracking, managed Google Ads & Facebook Ads campaigns, launched email nurturing, referrals and landing page design; cross-functional collaboration with product and data teams.
Entrepreneur in Residence at LOEWI
July 31, 2020 - October 3, 2025
Joined LOEWI as Entrepreneur in Residence to support seed round funding; contributed to strategy in operations, customer relationship management and marketing; enhanced organic website traffic via SEO; redesigned onboarding and launched email drip campaigns; automated processes and built reporting system; supported investor deck creation.
Security Trader B2B at BNP Paribas Personal Investors
April 30, 2019 - October 3, 2025
Responsible for successful order execution of FinTech clients' trades; collaborated with internal teams to adapt trading processes and fulfill client requests; supported trading and treasury daily operations.

Education

Master of Science - MS, Financial Management at Fachhochschule Dortmund
January 1, 2016 - December 31, 2018
Bachelor of Arts (BA), Business Administration at Fachhochschule Rosenheim - Hochschule für Technik und Wirtschaft
January 1, 2011 - December 31, 2015
Exchange semester, Business Administration at Ichec Brussels Management School
January 1, 2013 - January 1, 2014

Qualifications

LinkedIn Certified Marketing Insider
January 11, 2030 - October 3, 2025
LinkedIn Marketing Strategy
January 11, 2030 - October 3, 2025
LinkedIn Marketing Solutions Fundamentals
January 11, 2030 - October 3, 2025

Industry Experience

Software & Internet, Professional Services, Financial Services
    paper Sastrify — Account Based Marketing, Full Funnel Paid Media
    Before engagement, performance marketing was agency-managed with a lead-gen model on LinkedIn and Google Ads and success measured as MQLs/Cost per MQL. Spend held steady at $10–15k/month, but paid contributed too little to pipeline and conversion rates were weak across the funnel under pressure to prove ROAS. We shifted from pure lead gen to a full-funnel ABM program with structured experimentation and tighter sales alignment. Tested channels, funnels, and strategies: audience segments, landing pages, ad formats, creatives, bidding options Implemented ABM orchestration to reach buying committees across stages; closer sync with sales Upgraded attribution (e.g., Dreamdata, LinkedIn Revenue Report) to connect spend with revenue impact RESULTS −65% CPL via improved top-of-funnel conversion rates 8.3× ROAS on LinkedIn Ads as revenue contribution increased $10–15kSteady monthly spend during testing and optimization…