Sneex
Manuela Bonnet
Published
Sneex, a US-based footwear brand founded by Sara Blakely (Spanx). For this launch, I developed the brand identity and visual system, including the logo, packaging, shoe branding, lookbooks, campaign visuals (Vogue US), digital communication, and e-commerce design. The goal was to create a flexible brand language that could support both storytelling and product communication across multiple channels.
I’ve been working on this project in collaboration with such a dream team, between Altanta, Paris and Berlin. We developed a bold and expressive visual identity, pushing the brand’s personality to reflect the desire to dance, move, and run freely without pain in high heels, and above all, with style and joy!
#logo #logodesign #branding #brandidentity #graphicdesign #print #packaging #digitalcommunication