UX Designer at MassArt

Led end-to-end design of a youth program registration platform; conducted usability research and delivered prototypes that increased task completion from 20% to 76%. Designed multi-role platform experiences for students, families, admin staff, and program coordinators with a focused, task-appropriate interface. Mapped end-to-end operational workflows with coordinators and admin staff; identified pain points in registration management and delivered solutions that reduced coordination overhead. Established scalable design framework and reusable component system; advocated for UX best practices across engineering and product teams. Balanced competing technical constraints and stakeholder priorities; communicated design trade-offs clearly to align teams while maintaining WCAG accessibility standards.

Visual UX Designer at DeHaat

Applied user-centered design principles to improve product discovery and engagement across a 30M+ user agricultural marketplace, spanning mobile and web. Designed agent-facing support dashboard enabling customer service representatives to resolve farmer complaints and guide users through complex issue workflows, reducing cognitive load for high-frequency, high-stakes tasks. Re-imagined onboarding, browsing, and checkout journeys, incorporating usability findings and metrics to reduce abandonment and improve checkout. Applied systems-level design thinking to translate intricate agricultural support workflows into high-density interfaces, balancing agent efficiency, technical constraints, and business requirements. Partnered with PMs, engineers, and researchers to assess trade-offs and translate complex workflows into intuitive, scalable interfaces across multiple digital products.