I am a creative digital marketer and brand designer who transforms ideas into distinctive identities. Throughout my career I have built visual identities, created content, and led digital communications for fashion brands and education centers in Portugal, crafting engaging, audience-tailored experiences and promotional materials. I also develop my activity as a makeup artist, applying digital marketing strategies to attract and retain clients. I am organized, driven, and eager to learn, always staying up to date with trends and contributing to innovative projects that value visual excellence. I am passionate about branding, content strategy, and social media, and I enjoy collaborating with teams to deliver impactful results that combine aesthetics with measurable performance.…

Marbely Estefania Piña Henríquez

I am a creative digital marketer and brand designer who transforms ideas into distinctive identities. Throughout my career I have built visual identities, created content, and led digital communications for fashion brands and education centers in Portugal, crafting engaging, audience-tailored experiences and promotional materials. I also develop my activity as a makeup artist, applying digital marketing strategies to attract and retain clients. I am organized, driven, and eager to learn, always staying up to date with trends and contributing to innovative projects that value visual excellence. I am passionate about branding, content strategy, and social media, and I enjoy collaborating with teams to deliver impactful results that combine aesthetics with measurable performance.…

Available to hire

I am a creative digital marketer and brand designer who transforms ideas into distinctive identities. Throughout my career I have built visual identities, created content, and led digital communications for fashion brands and education centers in Portugal, crafting engaging, audience-tailored experiences and promotional materials. I also develop my activity as a makeup artist, applying digital marketing strategies to attract and retain clients. I am organized, driven, and eager to learn, always staying up to date with trends and contributing to innovative projects that value visual excellence.

I am passionate about branding, content strategy, and social media, and I enjoy collaborating with teams to deliver impactful results that combine aesthetics with measurable performance.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
Portuguese
Fluent
English
Advanced

Work Experience

Social Media Manager and Summer Camp Coordinator at Study Center | Estudantes Brilhantes
June 1, 2024 - September 1, 2025
Roles and Achievements: - Planning calendars and creating graphic materials (Canva). - Managing content across different social media platforms with photography and creative copywriting. - Client service and community management, increasing engagement and online visibility. - Simultaneous management of digital and in-person projects.
Founder & Social Media Manager at Entrepreneurship | Globos Mil Sonrisas
May 7, 2020 - December 31, 2020
Roles and Achievements: - Creation of floral and balloon arrangements and production of visual content for social media (Facebook and Instagram). - Management of posts, stories, and copywriting, including planning and execution of targeted paid campaigns on Facebook Ads by age, interests, and location. - Client service and online sales management, increasing brand visibility, engagement, and revenue during the pandemic. - Entrepreneurship, creativity, and strategic planning of digital campaigns.
Store Manager & Social Media Manager at Clothing Store | La Distribuidora ADUF
March 20, 2022 - December 31, 2023
Roles and Achievements: - Creation, publishing, and management of content on Instagram, TikTok, and Facebook. - Administration of the Facebook Marketplace, including product listings, order tracking, and online sales. - Production of promotional videos and participation as a model on TikTok. - Effective communication with clients, increasing visibility, engagement, and online sales.
Founder & Social Media Manager at Globos Mil Sonrisas
January 1, 2020 - Present
Creation of floral and balloon arrangements and production of visual content for social media (Facebook and Instagram). Management of posts, stories, and copywriting, including planning and execution of targeted paid campaigns on Facebook Ads by age, interests, and location. Client service and online sales. Entrepreneurship, creativity, and strategic planning of digital campaigns.
Store Manager & Social Media Manager at Study Center | Estudantes Brilhantes
January 1, 2024 - Present
Roles and achievements: Creation of floral and balloon arrangements and production of visual content for social media (Facebook and Instagram). Managing posts, stories, and copywriting, including planning and execution of targeted paid campaigns on Facebook Ads by age, interests, and location. Client service and online sales; increasing brand visibility, engagement, and revenue during the pandemic.
Social Media Manager & Summer Camp Coordinator at Study Center | Estudantes Brilhantes
January 1, 2023 - Present
Creation, publishing, and management of content on Instagram, TikTok, and Facebook. Administration of Facebook Marketplace, including product listings, order tracking, and online sales. Production of promotional videos and participation as a model on TikTok. Effective communication with clients, increasing visibility, engagement, and online sales.
Store Manager at La Distribuidora AD UF
January 1, 2023 - Present
Roles and achievements include creation of floral and balloon arrangements and production of visual content for social media (Facebook and Instagram). Management of posts, stories, and copywriting, including planning and execution of targeted paid campaigns on Facebook Ads by age, interests, and location. Production of promotional videos and participation as a model on TikTok. Effective communication with clients, increasing brand visibility, engagement, and revenue during the pandemic.
Founder & Project Lead at Globos Mil Sonrisas Ecuador
January 1, 2020 - Present
Launched the project in 2020 during the pandemic, overseeing visual identity, content, and digital communication. Led branding efforts, social media management, and content strategy to engage audiences and deliver promotional materials for partners and clients. Coordinated cross-functional tasks to build a cohesive brand experience and drive impact.

Education

Professional Training in Digital Marketing, Social Media, and E-Commerce at Master.D
June 1, 2024 - November 30, 2025
Skills: Digital campaign strategy, social media management, visual content creation and copywriting, e-commerce, and crisis management. Projects: Creation of digital campaigns, social media crisis management, and development of an online store in WordPress.
Professional Makeup Artist Training at INUA
January 4, 2023 - May 30, 2023
Skills: Artistic creativity, facial analysis (visagism), makeup and character design techniques, visual composition, and attention to detail. Final Project: Complete model transformation with fantasy makeup, body painting, and visual effects, demonstrating the ability to create impactful and aesthetically appealing visual content.
Professional Training in International Culinary Arts (Incomplete) at High Training Educational Institute HTEI
March 17, 2015 - May 20, 2016
Skills: Creativity in concept development, attention to detail, organization and planning, technical precision, and aesthetic sense.
High School Diploma at High School Pedro Fontes
July 17, 2013 - July 20, 2014
Professional Training in International Culinary Arts (Incomplete) at High Training Educational Institute HTEI
March 1, 2015 - May 1, 2016
High School Diploma at Pedro Fontes High School
January 11, 2030 - July 1, 2014
Professional Makeup Artist Training at IN UA (Ecuador)
January 1, 2023 - May 1, 2023
Higher Training Educational Institute at HTEI, Venezuela
March 1, 2015 - May 1, 2016
High School Diploma at Pedro Fontes High School, Venezuela
July 1, 2014 - December 1, 2025

Qualifications

Professional Makeup Artist Certificate
January 4, 2023 - May 30, 2023
Professional Training in Digital Marketing, Social Media, and E-Commerce
June 17, 2024 - November 30, 2025
Master (Photography)
January 1, 2024 - January 1, 2025
Professional Makeup Artist Training
January 1, 2023 - May 1, 2023
Higher Training Educational Institute
March 1, 2015 - May 1, 2016
High School Diploma
July 1, 2014 - December 1, 2025

Industry Experience

Professional Services, Media & Entertainment, Retail, Software & Internet, Education

Skills

Experience Level