Hi! I’m Mar Garcia, a brand and graphic designer with over five years of experience creating visual language for international brands, especially in the beauty and lifestyle spaces. I blend branding, packaging, and digital content design to deliver cohesive brand experiences across online and offline channels. I’m passionate about simplifying complex brand systems and crafting visual identities that resonate with audiences. I’m expanding into UX/UI and have Google-certified UX training, applying user research, information architecture, and user-centered design to optimize workflows and elevate the customer journey. I thrive in hybrid roles that combine strategic thinking, visual sensitivity, and a strong focus on both business and user needs.

Mar Garcia

Hi! I’m Mar Garcia, a brand and graphic designer with over five years of experience creating visual language for international brands, especially in the beauty and lifestyle spaces. I blend branding, packaging, and digital content design to deliver cohesive brand experiences across online and offline channels. I’m passionate about simplifying complex brand systems and crafting visual identities that resonate with audiences. I’m expanding into UX/UI and have Google-certified UX training, applying user research, information architecture, and user-centered design to optimize workflows and elevate the customer journey. I thrive in hybrid roles that combine strategic thinking, visual sensitivity, and a strong focus on both business and user needs.

Available to hire

Hi! I’m Mar Garcia, a brand and graphic designer with over five years of experience creating visual language for international brands, especially in the beauty and lifestyle spaces. I blend branding, packaging, and digital content design to deliver cohesive brand experiences across online and offline channels. I’m passionate about simplifying complex brand systems and crafting visual identities that resonate with audiences.
I’m expanding into UX/UI and have Google-certified UX training, applying user research, information architecture, and user-centered design to optimize workflows and elevate the customer journey. I thrive in hybrid roles that combine strategic thinking, visual sensitivity, and a strong focus on both business and user needs.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Graphic Designer at EF Medispa
October 4, 2019 - August 5, 2021
- Visual content and digital branding design for an international beauty and aesthetics company. - Development of the brand’s digital visual universe. - Design and improvement of the e-commerce platform. - Production of printed and digital graphic materials. - Improvement of user experience and alignment of the brand across physical and digital spaces. Tools & skills: Branding · Digital design · E-commerce · UX/UI · Adobe Creative Suite · Editorial design
Online Content Manager at Liiffe App
March 23, 2025 - August 1, 2025
- Definition of content strategy, branding and digital communication during the app launch. - Design of the visual identity and graphic assets for social media, web and email marketing. - Coordination of micro-influencer campaigns (Liiffe Pass program). - Creation of the brand manual and internal visual templates. - Optimisation of visual coherence and increase of organic reach during the launch phase. Tools & skills: Branding · Graphic design · Social media · Email marketing · Influencer marketing · Figma · Notion
UX Design - Google Certificate Project at Carely App
October 1, 2025 - Present
- User research: problem definition, needs analysis and identification of pain points. - Creation of personas and user journeys. - Definition of information architecture and user flows. - Ideation and prioritisation of features. - Design of wireframes and low-fidelity prototype in Figma. - Application of design thinking methodologies and user-centred design principles. Tools: Figma · UX Research · Information Architecture · Wireframing · Prototyping

Education

Cinematography at Madrid Film Institute
January 1, 2016 - January 1, 2018
Photography Course at Ultraviolet School
January 1, 2013 - January 1, 2014
Google Professional Certificate in User Experience (UX) Design at Google
January 11, 2030 - January 16, 2026
ESIC Business & Marketing School – Carely App Program at ESIC Business & Marketing School
January 1, 2025 - January 1, 2026

Qualifications

Bachelor’s Degree in Advertising, Public Relations and Applied Communication
January 1, 2009 - January 1, 2013
Google Professional Certificate in User Experience (UX) Design
January 11, 2030 - January 16, 2026

Industry Experience

Consumer Goods, Retail, Software & Internet, Media & Entertainment, Professional Services
    paper Design Portfolio 2026
    More than five years of experience designing brands, visual systems and digital products for startups and international brands. Hybrid profile between graphic design and user experience design, with a solid background in branding and a strategic approach focused on users and business goals graphicdesigner