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I'm a versatile, multidisciplinary artist and content creator with deep experience in design, art, and game production. I use a wide range of cutting-edge AI tools to develop multimodal content, prototypes, concept pitches, and to test tools and workflows for both small and large initiatives. With many years at the intersection of art and technology, I'm eager to apply this background while continuing to grow with new frontiers in asset ideation and creation.…I'm a versatile, multidisciplinary artist and content creator with deep experience in design, art, and game production. I use a wide range of cutting-edge AI tools to develop multimodal content, prototypes, concept pitches, and to test tools and workflows for both small and large initiatives. With many years at the intersection of art and technology, I'm eager to apply this background while continuing to grow with new frontiers in asset ideation and creation.

Marc Capablaza

Art Director, Concept Artist, 3D Designer, +5

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I'm a versatile, multidisciplinary artist and content creator with deep experience in design, art, and game production. I use a wide range of cutting-edge AI tools to develop multimodal content, prototypes, concept pitches, and to test tools and workflows for both small and large initiatives. With many years at the intersection of art and technology, I'm eager to apply this background while continuing to grow with new frontiers in asset ideation and creation.…I'm a versatile, multidisciplinary artist and content creator with deep experience in design, art, and game production. I use a wide range of cutting-edge AI tools to develop multimodal content, prototypes, concept pitches, and to test tools and workflows for both small and large initiatives. With many years at the intersection of art and technology, I'm eager to apply this background while continuing to grow with new frontiers in asset ideation and creation.

Available to hire

I’m a versatile, multidisciplinary artist and content creator with deep experience in design, art, and game production. I use a wide range of cutting-edge AI tools to develop multimodal content, prototypes, concept pitches, and to test tools and workflows for both small and large initiatives.

With many years at the intersection of art and technology, I’m eager to apply this background while continuing to grow with new frontiers in asset ideation and creation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Technical Artist – AI Media and Consumption at Meta

April 1, 2025 - Present

Produced multimodal social media content (AI images, captions, overlays, short-form 'Vibes' videos) around trending and evergreen topics. Built media 'recipes' and workflows in proprietary node-based tools; tested creative tools and platforms. Designed AI characters and content for Instagram profiles via AI Studio.

Studio Art Director at Fire Hose Games

May 1, 2020 - November 1, 2024

Directed visual style and content for multiple game and web pitch decks using generative AI. Led prompt engineering for concept art and marketing/website visuals. Oversaw end-to-end art direction for Techtonica, a factory automation game. Designed modular 3D asset libraries, style guides, and art bibles. Managed and mentored a team of in-house artists and two outsourcing studios. Handled art scheduling, budgeting, and artist growth for the studio. Designed and managed development of the company website.

Art Director - Archer: Danger Phone at Disruptor Beam

June 1, 2015 - April 1, 2020

Led art direction for the Archer: Danger Phone mobile incremental game. Designed and implemented a shared Spine-based animation pipeline for all Archer characters. Produced agent animations and managed approvals with Floyd County Studios. Directed art and production for 3D spaces and non-UI assets, defining style and implementation guidelines. Collaborated with internal and external teams to deliver clear, engaging visual themes. Managed internal review and external IP holder approval workflows.

Senior Character Lead – The Sims 4 at Electronic Arts

January 1, 2006 - December 31, 2015

Led a seven-artist team through the full production lifecycle of The Sims 4. Partnered with engineering and design to build an extensive character customization system. Developed a modular donor system that increased character asset production by ~30%. Served as a key contributor to the visual refresh of The Sims art style. Led prototyping and visual target creation for all Sim character asset categories. Designed pipelines and workflows that improved both quality and volume of character assets. Directed and reviewed internal and external character concept art and approvals.

Content Specialist – Real-Time Character AI at Meta

April 1, 2025 - Present

Edited scripts and generated on-brand, personality-aligned responses for real-time AI characters; Curated, refined, and annotated "golden set" data from popular creators for third-party AI characters; Created, reviewed, and edited content for shopping, likeness replacement, and model specification use cases.

Studio Art Director at Firehose Games

May 1, 2020 - November 1, 2024

Directed visual style and content for multiple game and web pitch decks using generative AI; Led prompt engineering for concept art and marketing/website visuals; Oversaw end-to-end art direction for Technonica, a factory automation game; Designed modular 3D asset libraries, style guides, and art bibles; Managed and mentored a team of in-house artists and two outsourcing studios; Handled art scheduling, budgeting, and artist growth for the studio; Designed and managed development of the company website.

Associate Art Director – The Walking Dead: March to War at Disruptor Beam

June 1, 2015 - April 1, 2020

Led concept, art direction, and production for the Base feature in a 4X strategy game; Directed concepts and outsourcing for Landmark assets; Delivered character models and animations for the map feature.

Character Lead – The Sims 3 at Electronic Arts

January 1, 2006 - January 1, 2015

Managed a six-artist team across all character development and asset creation; Defined design specs and workflows for body customization and texture atlases; Created assets supporting the bone and blendshape-based face and body customization system; Collaborated with tech artists on procedural shaders and materials for clothing, skin, and hair.