I’m Marc D’Arrigo — founder of editoria33, a Zurich-based creative communication studio where I bridge storytelling, AI and social innovation. I’ve spent the last years turning complex ideas into content that feels human: clear strategy, strong editorial craft, and visuals that stop the scroll. My background spans brand consulting, publishing and content production, and I’m at my best when I can connect the dots between purpose, aesthetics and real-world impact.
I build AI-assisted content end-to-end — from concept and script to visual direction, design systems, and image-to-video workflows — with an editorial eye for what to keep and what to leave out. I’m drawn to atmospheric communication that breaks familiar viewing habits and creates “neuro-quiet” moments: calm, tactile, intentional, and still memorable. I work fast without losing taste, and I care about outputs that feel consistent, warm, and genuinely crafted.
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