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I am a TV Commercial & Content Director and award-winning filmmaker with 25 years of experience across North America and South-East Asia. I started in the film industry as a PA and built my career through Hollywood productions, directing 75+ music videos and 145+ commercials for major labels and brands. My focus is developing forward-thinking client concepts and delivering high-impact creative work. I’m passionate about culture, responsible advertising, and using technology to create stronger campaigns—aiming to lead content strategy for an intuitive, progressive team.…I am a TV Commercial & Content Director and award-winning filmmaker with 25 years of experience across North America and South-East Asia. I started in the film industry as a PA and built my career through Hollywood productions, directing 75+ music videos and 145+ commercials for major labels and brands. My focus is developing forward-thinking client concepts and delivering high-impact creative work. I’m passionate about culture, responsible advertising, and using technology to create stronger campaigns—aiming to lead content strategy for an intuitive, progressive team.

MARC EL AYARI

Film Director, Creative Director, Content Producer, +4

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I am a TV Commercial & Content Director and award-winning filmmaker with 25 years of experience across North America and South-East Asia. I started in the film industry as a PA and built my career through Hollywood productions, directing 75+ music videos and 145+ commercials for major labels and brands. My focus is developing forward-thinking client concepts and delivering high-impact creative work. I’m passionate about culture, responsible advertising, and using technology to create stronger campaigns—aiming to lead content strategy for an intuitive, progressive team.…I am a TV Commercial & Content Director and award-winning filmmaker with 25 years of experience across North America and South-East Asia. I started in the film industry as a PA and built my career through Hollywood productions, directing 75+ music videos and 145+ commercials for major labels and brands. My focus is developing forward-thinking client concepts and delivering high-impact creative work. I’m passionate about culture, responsible advertising, and using technology to create stronger campaigns—aiming to lead content strategy for an intuitive, progressive team.

Available to hire

I am a TV Commercial & Content Director and award-winning filmmaker with 25 years of experience across North America and South-East Asia. I started in the film industry as a PA and built my career through Hollywood productions, directing 75+ music videos and 145+ commercials for major labels and brands.

My focus is developing forward-thinking client concepts and delivering high-impact creative work. I’m passionate about culture, responsible advertising, and using technology to create stronger campaigns—aiming to lead content strategy for an intuitive, progressive team.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

German

Fluent

French

Fluent

Work Experience

Creative Team / Creative Direction (Commercials & Content)

January 1, 2000 - Present

Overall career experience includes directing 145+ commercials, doping 75+ commercials, editing 25+ commercials, and producing 20+ projects, with creative team involvement across 25+ projects; led concept development and resolution of production conflicts while managing high-stress shoots.