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I’m Marc Bonne, a content designer with a strong background in government, academic, and commercial sectors. I help teams turn complex information into clear, accessible content that guides users and builds trust. I’m passionate about inclusive design, user research, and mentoring the next generation of UX professionals. I also enjoy exploring AI-assisted workflows to accelerate content development while maintaining quality and accessibility. I’ve led content and research initiatives across GOV.UK, NHS-focused services, and retail platforms, driving measurable improvements in usability, accessibility, and engagement. My approach blends user-centred content strategy with practical design execution and cross-functional collaboration to deliver value at scale.…I’m Marc Bonne, a content designer with a strong background in government, academic, and commercial sectors. I help teams turn complex information into clear, accessible content that guides users and builds trust. I’m passionate about inclusive design, user research, and mentoring the next generation of UX professionals. I also enjoy exploring AI-assisted workflows to accelerate content development while maintaining quality and accessibility. I’ve led content and research initiatives across GOV.UK, NHS-focused services, and retail platforms, driving measurable improvements in usability, accessibility, and engagement. My approach blends user-centred content strategy with practical design execution and cross-functional collaboration to deliver value at scale.

Marc Bonne

Content Designer, UX Designer, UI Designer, +2

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I’m Marc Bonne, a content designer with a strong background in government, academic, and commercial sectors. I help teams turn complex information into clear, accessible content that guides users and builds trust. I’m passionate about inclusive design, user research, and mentoring the next generation of UX professionals. I also enjoy exploring AI-assisted workflows to accelerate content development while maintaining quality and accessibility. I’ve led content and research initiatives across GOV.UK, NHS-focused services, and retail platforms, driving measurable improvements in usability, accessibility, and engagement. My approach blends user-centred content strategy with practical design execution and cross-functional collaboration to deliver value at scale.…I’m Marc Bonne, a content designer with a strong background in government, academic, and commercial sectors. I help teams turn complex information into clear, accessible content that guides users and builds trust. I’m passionate about inclusive design, user research, and mentoring the next generation of UX professionals. I also enjoy exploring AI-assisted workflows to accelerate content development while maintaining quality and accessibility. I’ve led content and research initiatives across GOV.UK, NHS-focused services, and retail platforms, driving measurable improvements in usability, accessibility, and engagement. My approach blends user-centred content strategy with practical design execution and cross-functional collaboration to deliver value at scale.

Available to hire

I’m Marc Bonne, a content designer with a strong background in government, academic, and commercial sectors. I help teams turn complex information into clear, accessible content that guides users and builds trust. I’m passionate about inclusive design, user research, and mentoring the next generation of UX professionals. I also enjoy exploring AI-assisted workflows to accelerate content development while maintaining quality and accessibility.

I’ve led content and research initiatives across GOV.UK, NHS-focused services, and retail platforms, driving measurable improvements in usability, accessibility, and engagement. My approach blends user-centred content strategy with practical design execution and cross-functional collaboration to deliver value at scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Content Designer at IBM

June 1, 2025 - Present

Developed and implemented content strategies aligned with NHS objectives and user research to improve the NHS app experience. Wrote clear, accessible content for digital services and collaborated with designers and developers to embed content into the app’s UI. Simplified complex medical information and maintained a consistent voice and tone across user journeys to support trust and usability in a critical public health service.

Content Designer at HM Revenue & Customs

July 1, 2022 - June 1, 2025

Improved guidance for R&D, VAT, pensions, Double Taxation, and other GOV.UK content, ensuring accessibility, usability, and compliance with GOV.UK design principles. Conducted user research and A/B testing to refine content; standardized structure across 44 VAT notices; introduced readability improvements for excise notices. Key results included a 65% reduction in support queries and 48% reduction in submission errors.

Teaching and User Research Assistant (Part time) at University of Sheffield

November 1, 2014 - February 1, 2025

Lecturing and mentoring in UX, user-centred design, and research methods; delivered hands-on workshops and feedback to students. Led participatory design research with NHS clinicians to improve usability of medical imaging tools; contributed to a 72% reduction in treatment time through usability improvements and AI-assisted image analysis; supported career outcomes with 88% of students securing roles in leading organisations.

Content Designer (Contract) at adidas

March 1, 2022 - July 1, 2022

Enhanced usability and accessibility across adidas’s website and app to boost engagement and ensure compliance with accessibility standards. Conducted product page usability testing and applied behavioural analytics to refine copy and layout. Results: 72% increase in conversions and 54% reduction in bounce rate. Created a SharePoint knowledge base for content patterns and UX copywriting best practices, driving 78% internal adoption and 85% improvement in content retrieval efficiency.

Content Designer at Capgemini

May 1, 2021 - March 1, 2022

Led EORI registration redesign and VAT MTD API documentation redesign to improve clarity for software developers. Restructured content to guide users intuitively and collaborated with content and service designers to ensure accessibility and compliance. Achieved improved completion rates (81%) and reduced support calls (69%), and cut developer support requests (76%) after API documentation improvements.

Content Designer at Sonic UX

October 1, 2014 - June 1, 2021

Crafted UX copy for leading academic and private sector clients, including Stanford University, Sheffield University, eBay and Zalando. Collaborated with product owners, designers, developers and stakeholders to translate user research into strategy and content; built front-end of websites using HTML/CSS and WordPress; improved usability, accessibility and conversions across dashboards, landing pages, emails and video scripts.