Hi, I’m Marcela Citon, a fashion and textile designer specializing in textile prints, colorways, and concept development for global brands. I collaborate across cross-functional teams to turn ideas into tangible prints and color stories that strengthen brand identity. I combine hand-painted techniques, such as watercolor and gouache, with digital tools to create production-ready prints. I currently work from Turin and collaborate with international studios and brands, building production-ready prints and leading workshops on AI-assisted fashion and textile design.…

Marcela Citon

PRO

Hi, I’m Marcela Citon, a fashion and textile designer specializing in textile prints, colorways, and concept development for global brands. I collaborate across cross-functional teams to turn ideas into tangible prints and color stories that strengthen brand identity. I combine hand-painted techniques, such as watercolor and gouache, with digital tools to create production-ready prints. I currently work from Turin and collaborate with international studios and brands, building production-ready prints and leading workshops on AI-assisted fashion and textile design.…

Available to hire

Hi, I’m Marcela Citon, a fashion and textile designer specializing in textile prints, colorways, and concept development for global brands. I collaborate across cross-functional teams to turn ideas into tangible prints and color stories that strengthen brand identity.

I combine hand-painted techniques, such as watercolor and gouache, with digital tools to create production-ready prints. I currently work from Turin and collaborate with international studios and brands, building production-ready prints and leading workshops on AI-assisted fashion and textile design.

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Language

English
Fluent
Italian
Fluent
Portuguese
Fluent

Work Experience

Textile Print Designer at Studio Marcela Citon
June 1, 2023 - Present
Create prints and develop color variations for fashion brands in America and Europe. Development of all-over prints, placed prints and scarves. Conduct fashion trend research, applying insights to the development of print designs. Develop AI mockups and projects, teach workshops on the use of Artificial Intelligence in fashion and textile design.
Founder & Creative Director at Marcelina Ateliê
January 1, 2016 - August 30, 2017
Founder and creative director of a slow fashion brand; managed artisanal production, sourced materials, defined brand strategy.
Colorway Designer at Grendene
May 1, 2012 - October 31, 2015
Defined color palettes and materials for footwear collections for leading Brazilian footwear company, including brands such as Ipanema and Melissa. Analyzed color and material trends to support development of collections aligned with brand strategy; collaborated with international studios and brands; production-ready outputs.
Fashion Designer at JJung Assessoria
February 1, 2007 - March 30, 2012
Developed complete collections, prints and created detailed technical sheets for production. Collaborated on cross-functional projects across womenswear, menswear, childrenswear, and knitwear.

Education

Bachelor's Degree in Fashion Design at University of Caxias do Sul - Brazil
January 1, 2005 - January 1, 2011
Master in Textile Design at Italian Design Institute (IDI) - Milan
September 30, 2025 - March 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services
    paper ÁGUAS DE SI - SPFW

    Three prints manually developed in watercolor for the collection Águas de Si: When woman wears the sea, by the brand Santa Resistência, presented at São Paulo Fashion Week N60 on October 18, 2025, at Parque do Ibirapuera.

    Click the link to see the collection:
    https://www.twine.net/signin

    paper Corpi di Funghi - Master's Work Project

    Collection developed for the Project Work of the Master in Textile Design, based on the Milano Unica theme Performance Bodies.

    Click the link to see the collection:
    https://www.twine.net/signin

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