Brand Designer, Illustrator & Creative Director with a passion for crafting impactful visual narratives that resonate with audiences and drive meaningful change. Specializing in graphic design, branding, presentation and editorial design, illustration and infographics, I develop cohesive visual identities and communication strategies that merge aesthetics with purpose. With a background in architecture, I approach strategically design with a spatial and conceptual mindset, ensuring visual narratives extend seamlessly across digital and physical spaces. I strive to create work that is not only visually compelling but also deeply meaningful and impactful. • Graphic Design (Digital & Print) • Visual Identity Development • Illustration (Digital & Hand-Made) • Presentation Design • Editorial Design • Infographics & Data Visualization • Creative Direction & Art Direction • UX/UI Design Principles…

Marcello Licitra

Brand Designer, Illustrator & Creative Director with a passion for crafting impactful visual narratives that resonate with audiences and drive meaningful change. Specializing in graphic design, branding, presentation and editorial design, illustration and infographics, I develop cohesive visual identities and communication strategies that merge aesthetics with purpose. With a background in architecture, I approach strategically design with a spatial and conceptual mindset, ensuring visual narratives extend seamlessly across digital and physical spaces. I strive to create work that is not only visually compelling but also deeply meaningful and impactful. • Graphic Design (Digital & Print) • Visual Identity Development • Illustration (Digital & Hand-Made) • Presentation Design • Editorial Design • Infographics & Data Visualization • Creative Direction & Art Direction • UX/UI Design Principles…

Available to hire

Brand Designer, Illustrator & Creative Director with a passion for crafting impactful visual narratives that resonate with audiences and drive meaningful change. Specializing in graphic design, branding, presentation and editorial design, illustration and infographics, I develop cohesive visual identities and communication strategies that merge aesthetics with purpose. With a background in architecture, I approach strategically design with a spatial and conceptual mindset, ensuring visual narratives extend seamlessly across digital and physical spaces. I strive to create work that is not only visually compelling but also deeply meaningful and impactful.

• Graphic Design (Digital & Print)

• Visual Identity Development

• Illustration (Digital & Hand-Made)

• Presentation Design

• Editorial Design

• Infographics & Data Visualization

• Creative Direction & Art Direction

• UX/UI Design Principles

See more

Language

English
Fluent
Italian
Fluent
Spanish; Castilian
Fluent
French
Intermediate

Work Experience

Add your work experience history here.

Education

Master's degree, Graphic Design and Digital Environment at Universitat de Lleida
January 1, 2022 - April 30, 2022
Grade: 98/100 Activities and societies: Editorial design Typography Illustration Branding Web design UX & UI Photoshop Illustrator InDesign FigmaActivities and societies: Editorial design Typography Illustration Branding Web design UX & UI Photoshop Illustrator InDesign Figma…see more Design and corporate visual identity Vector drawing with Illustrator Fundamentals of Graphic Design Typography: history and classification Draft. Corporate Visual Identity Editorial and visual design Design and layout with InDesign Graphic arts and printing Draft. Editorial and Visual Design Web design, architecture and modulation Digital retouching with Photoshop Digital environments and technology Sketch as a work tool UX: User Experience Draft. Web design Design and corporate visual identity Vector drawing with Illustrator Fundamentals of Graphic Design Typography: history and classification Draft. Corporate Visual Identity Editorial and visual design Design and layout with InDesign Graphic arts and printing Draft. Editorial and Visual Design Web design, architecture and modulation Digital retouching with Photoshop Digital environments and technology Sketch as a work tool UX: User Experience Draft. Web design
Specialisation Course at LaBasad_Barcelona School of Art and Design
April 30, 2023 - August 30, 2025
Creative Processes and Creative/Art Direction
Master of Architecture (M.Arch.) at Pontificia Universidad Católica de Chile
September 1, 2009 - July 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Education, Professional Services, Non-Profit Organization, Retail
    paper 12_ToysForPeace_Illustrations
    Toys for Peace is a series of illustrations inspired by traditional Ukrainian wooden toys, created for a charity event held in 2022 at Visitors Studio in Athens. The event aimed to raise funds to support Ukrainian citizens during the early months of the war, transforming visual art into a medium for solidarity and civic engagement. The project reflects on how objects from childhood—particularly toys—carry symbolic weight as instruments of both play and ideology. These everyday items become vehicles for cultural transmission, embedding values, norms, and historical narratives within their design. By reimagining these toys in surreal and ambiguous compositions, the illustrations invite reflection on the innocence of play contrasted with the adult world’s divisions and complexities. Through expressive forms and saturated colors, the series highlights the tension between vulnerability and resilience. It considers how children’s experiences of conflict, migration, and belonging are mediated through objects and environments. Rather than depict explicit violence, the illustrations create poetic juxtapositions that evoke fragility, dislocation, and the persistent search for peace. Ultimately, Toys for Peace investigates how visual storytelling can foster empathy and question inherited symbols. It calls on viewers to reconsider the cultural tools we pass on to future generations and how those tools shape the way we understand identity, community, and hope.…
    paper 11_Encounters_CoverBookIllustration_Marcello Licitra
    Illustrations created for the publication "Encounters" of the Theatrum Mundi research Centre, which examines the intersections of movement, architecture, and urbanism. The book also explores how bodies navigatespace, how movement reflects cultural and environmental conditions, and how shared spaces become sites of negotiation. The illustrations translate these themes into visual compositions that suggest fluidity, interconnection, and spatial storytelling. By focusing on movement as a way of knowing and experiencing place, this project engages with the idea of landscapes as living, shifting entities. It considers how space is not static but shaped through the flows of people, histories, and unseen forces—how environments are continuously redefined through interaction, memory, and adaptation.…
    paper 10_FAM Visual Identity
    The rebranding of Fabrizio Minardo (FAM) was born from the need to evolve the brand while maintaining continuity with its heritage, refining an identity that was previously limited and, at times, unclear. With the opening of the new atelier and an expanded offering of personalized services, the project aims to communicate not only the brand’s exceptional craftsmanship and sartorial expertise but also Fabrizio Minardo’s vision as a fashion designer—an artist capable of transforming creativity and material into unique, one-of-a-kind pieces. At the heart of this transformation lies the deep connection with clients, a fundamental dialogue that shapes each creation and makes every dress a truly personal experience. The curly bracket, a key element of the new visual identity, symbolizes this very ability to gather, connect, and enhance—from fabric to form, from inspiration to realization, from the atelier to the woman who wears it.…
    paper 09_ARVELE Visual Identity, Naming, Creative Direction, UI
    With its name inspired by the Piedmontese word for ‘to reveal,’ Arvelé was born from the idea of uncovering the hidden beauty in the everyday. We worked to shape a brand identity that reflects this essence, creating a seamless blend of past and present. From the conceptualization of the name to designing a timeless visual and verbal identity, we carefully crafted every detail. The creative direction celebrates tradition with a modern twist, while the bespoke website becomes a digital home for Arvelé's philosophy. From the bespoke website to social platforms, every detail enhances the brand's storytelling, bringing its values to life in the digital realm. In collaboration with Recode Agency we extended this vision to social media, curating an online presence that resonates deeply with the brand’s values. Arvelé invites us to rediscover the extraordinary in the familiar, reimagining spaces with a balance of warmth and uniqueness.…
    paper 08_APILIOTIS Handmade Jewellery Brand Design/Direction + UX/UI
    APILIOTIS_handmade jewellery is a powerful brand owned, founded and led by women. Their jewellery creates objects inspired from personal memories and emotions. Their goal is to be part of your own experiences forming a material co-existence within their community. They create all their designs by hand and their materials are recycled silver and locally sourced semiprecious gemstones. Their inspiration comes from memories and they believe that jewellery is a form of expression and we want to produce robust and timeless designs. APILIOTIS focuses on timeless designs with curvy lines that stand out. They want their Jewellery to be part of your daily life and be “charged” with memories. In this way they feel that the user and the creator form a material connection. APILIOTIS is pro sustainability and solidarity in communities and they are trying their production to have minimal impact to the environment but also the local community they are part of.…
    paper 07_SPECTRA Pop-Up PRIDE Pavilion - Competition Design LFA London UK 19
    Part of the Design team of WEA Architects for the PRIDE Pop-Up Competition (LFA_UK London 2019). Pride recognises and celebrates the spectrum of sexuality and the beauty of diversity. In a political age where boundaries are increasingly used for control, and divisions between communities and countries are being imposed, it is crucial we come together as individuals to create a society which embraces freedom, inclusion, and self-expression. Exploring this concept through a physical form, SPECTRA is an installation comprising of individual elements with differing visual impact, composed in a way which celebrates their collective effect. A simple, rectilinear frame is hung with layers of scaffolding mesh fabric at regular spacing to define a primary rectangular volume. The semi-transparent nature of the fabric and the gaps between the layers provide views and glimpses through this rectangular volume to the crowd on the opposite side, encouraging momentary connections and subverting the initial perception of solidity. Cutting through the length if the fabric volume, a light and fragile void carves a passage for individuals auto dance and celebrate on the float pavilion, their silhouettes becoming more distinct or more blurred as they move between the ephemeral layers.Reflecting the shifting spectrum of sexuality and the LGBTQ+ community, the fabric panels are painted to represent the many hues of society.…
    paper 06_Barbadoro Winery- Visual Identity + UI
    BARBADORO winery set the task of creating a concept, brand identity and website design for their ecological wines and handmade organic products. The history of BARBADORO winery finds its origins in the early 1900s when grandfather Don Michele began to devote the land to the cultivation of the wine with traditional methods, thanks to which even today they obtain a rewarded wine that is produced in a traditional but also innovative way. All this valuable knowledge and experience acquired over the years was passed on to the following generations of the family. This idea of legacy and continuity led us to create “BARBADORO - Vite in Evoluzione”(Evolving Lives). A dynamic brand now speaking to a cross generational audience and where each wine has the name inspired of a member of the family and, through the extension of the typography, several evolutions take place creating stretched words and graphic patterns.The horizontality of the lines created by the stretched typography also echoes the horizontal lines of the surrounding landscape and the vineyards.…
    paper 05_CitMaBon Fresh Pasta Shop-Visual Identity & Illustrations
    CitMaBon is an artisan pasta shop and restaurant in Asti that blends tradition and innovation, offering a world of flavor where "Tiny but Tasty" reigns. The branding reflects this ethos with a compact, structured logo featuring an open perimeter line housing the name "CitMaBon." The brand celebrates Asti’s gastronomic heritage, supports local producers, and creates a welcoming, joyful atmosphere. Its personality is vibrant yet approachable, refined yet unpretentious, embodying the simple pleasures of life. Custom illustrations are central to CitMaBon’s identity, featuring oversized, part-human, part-pasta characters inspired by local shapes like tajarin and agnolotti. These joyful figures adorn the façade, walls, packaging, and stationery, creating a warm, friendly vibe. The space is designed to evoke an intense concentration of flavor and togetherness, with giant, smiling characters squeezing around tables to welcome guests, sharing the essence of CitMaBon’s experience.…
    paper 04_Napa Valley Museum of Art & Culture (MAC)-Logo Design Proposal
    This proposal envisions the transformation of the Napa Valley Museum into the Napa Valley Museum of Art & Culture (MAC), a dynamic cultural institution designed to elevate its presence and impact in Napa Valley. The rebranding aim to clarify its identity as a world-class destination for art and culture, distinct from wine-centric associations, and emphasize bold, interactive, and immersive experiences. The proposed identity embodies "hip elegance" blending timeless sophistication with disruptive, FOMO-inducing appeal to position the MAC as a must-visit cultural hub. The logo will serve as a versatile canvas, adaptable to diverse exhibitions while maintaining a playful yet refined aesthetic. This proposal seeks to redefine the museum’s role in the community, transforming it into an unmissable destination that celebrates creativity, fosters engagement, and leaves a lasting impression on visitors.…
    paper 03_Eleni Chourdaki Children Psychologist_Logo Design
    Brand identity for Eleni Chourdaki psychologist and psychotherapist based in Athens specialized in psychotherapy with children and adolescents. The general concept is based on the sense of trust, transparency, reliability, grounding, steadiness and layering since psychotherapy works with different layers of reading and multiple approaches almost like when you welcome someone in, you are offering different kinds of sets as you go through. Hence the idea to create a graphic universe that could allow various and unique shapes which can be connected in multiple and sometimes unexpected configurations to express the journey and the engagement between the therapist and patients and provide a safe and regular space for them to express and explore difficult feelings. The chosen palette has 4 colours from a more neutral light beige to a deep burgundy to suggest a chromatic evolution that can express a range of feelings and at the same time give a sense of warmth and comfort…
    paper 02_Museo Violeta Parra-Proposal Rebranding
    Proposal for the rebranding of the museum dedicated to the Chilean artist Violeta Parra was created during the Master in Graphic Design and Digital Environment at laBasad. The new visual identity comes from the eclectic artistic universe that this extraordinary female artist produced in all her forms of art and it was deeply inspired by her unique gift to meaningfully represent the traditional-popular folklore of Chelan culture, but at the same time, the ability to project all this verbal and visual powerful language into a very contemporary and universal dimension. The proposed colorful and multiform graphic universe can be used and translated in multiple ways and configurations to allow a great flexibility to express all the activities and social initiatives that Museo Violeta Parra generously offers to the local community and to all the visitors.…
    paper 01_PURPLE SQUARE-Piazze Divergenti_Visual Identity
    PURPLE SQUARE_Piazze Divergenti is a dynamic network of virtual and physical piazzas, inspired by Michela Murgia’s vision of activism, dialogue, and community. Rooted in intersectional feminism, decolonial thought, and transfeminism, it fosters education and collective action on issues like gender violence, climate justice, and systemic discrimination. This proposal envisions a visual identity system that goes beyond a static logo, creating a living, adaptable design language. At its core, the symbol interlocks squares, hearts, and the letter “P” to represent connection, inclusivity, and shared purpose. The system forms a flexible pattern of expanding piazzas—spaces of exchange, resistance, and collaboration. It is designed to be modular and scalable, ensuring adaptability across digital and physical environments. Whether applied to social media, printed materials, or public interventions, the identity remains bold, recognizable, and ever-evolving, mirroring PURPLE SQUARE’s mission: a growing, fluid platform where activism, conversation, and solidarity shape a more just world.…