Available to hire
Hi, I’m Marcelo, a marketing professional with over a decade of experience in B2B marketing. I’ve helped brands navigate their growth strategies and optimize their campaigns for better performance. I enjoy working with diverse teams and leveraging technology to drive results. Outside of work, I’m passionate about AI and its applications in marketing and trading, and I love exploring real estate opportunities.
Experience Level
Language
English
Fluent
German
Fluent
Dutch
Intermediate
Japanese
Beginner
French
Beginner
Work Experience
Marketing Manager at FEV.io GmbH
January 1, 2023 - June 5, 2024Aligned marketing cross-divisional strategies and managed marketing budget forecasting. Led brand repositioning to boost awareness by 34%. Developed go-to-market strategy and asset toolbox. Revamped website to improve UX and SEO, increasing lead generation by 18%. Published monthly newsletter and whitepaper, increasing LinkedIn and web inquiries by 32%. Executed trade marketing campaigns improving ROI by 24%. Optimized content creation through data-driven analytics and AI, reducing production time by 42%.
Marketing Manager at General Dynamics
January 1, 2021 - January 1, 2023Created marketing tools, case studies, and white papers to ensure brand consistency. Produced articles, webinars, and presentations to enhance industry credibility. Executed Google Search and Display campaigns to boost visibility and leads. Optimized campaigns through analytics, increasing reach and conversions by 19%. Led integrated marketing strategies across digital, print, and events.
Brand Strategist at Crealize Venture Capital
January 1, 2019 - January 1, 2021Led brand launch of Skillathletic, shaping positioning, identity, and messaging. Designed and executed branding, marketing, and communication plans. Coordinated product, marketing, and sales teams for seamless cooperation. Managed creative agencies to ensure high-quality branding and timely delivery.
Marketing Manager at Chemence & Krylex
January 1, 2015 - December 31, 2018Led a marketing team of six full-time employees in brand and business development. Conducted market research and brand positioning with external stakeholders. Increased US automotive brand awareness from 3% to 12%. Led Krylex’s rebranding and relaunch to position it as a leading industrial adhesive brand.
Marketing Manager at FEV.IO GMBH
January 1, 2023 - November 12, 2025Led brand repositioning to reach new verticals beyond automotive, contributing to increased visibility and higher-quality inbound leads. Developed and executed a GTM strategy, aligning messaging and campaigns globally.
Marketing Manager at General Dynamics
January 1, 2023 - January 1, 2023Designed integrated digital campaigns across Google and LinkedIn, maintaining consistent CTRs. Introduced A/B testing and streamlined content pipelines to improve conversions.
Brand Strategist at Crealize Venture Capital
January 1, 2021 - January 1, 2021Developed the go-to-market strategy for a fitness brand, launching marketing campaigns that led to increased engagement and brand visibility.
Marketing Manager at Chemence & Krylex
January 1, 2018 - January 1, 2018Managed marketing strategies and execution within BENELUX, repositioning Krylex in the B2B adhesives space and launching products effectively.
Education
B.A. Product Design at University of Hertfordshire
January 1, 2000 - December 31, 2003B.A. Product Design at University of Hertfordshire
January 1, 2000 - January 1, 2004Qualifications
Google Ads Search Certification
January 1, 2024 - November 12, 2025HubSpot Inbound Marketing
January 1, 2020 - November 12, 2025Industry Experience
Manufacturing, Professional Services, Consumer Goods, Software & Internet, Financial Services, Media & Entertainment
Experience Level
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