Hello! I’m a product designer who focuses on user-centered UX, usability testing, and scalable interfaces. I enjoy turning complex workflows into intuitive experiences and collaborating with cross-functional teams to ship outcomes that boost adoption and efficiency. My background spans internal tools, digital products, and advertising campaigns. I thrive in fast-paced environments, bring a strong visual sensibility, and am passionate about design systems, accessibility, and continuous learning.

Marcelo Pampanini

Hello! I’m a product designer who focuses on user-centered UX, usability testing, and scalable interfaces. I enjoy turning complex workflows into intuitive experiences and collaborating with cross-functional teams to ship outcomes that boost adoption and efficiency. My background spans internal tools, digital products, and advertising campaigns. I thrive in fast-paced environments, bring a strong visual sensibility, and am passionate about design systems, accessibility, and continuous learning.

Available to hire

Hello! I’m a product designer who focuses on user-centered UX, usability testing, and scalable interfaces. I enjoy turning complex workflows into intuitive experiences and collaborating with cross-functional teams to ship outcomes that boost adoption and efficiency.
My background spans internal tools, digital products, and advertising campaigns. I thrive in fast-paced environments, bring a strong visual sensibility, and am passionate about design systems, accessibility, and continuous learning.

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Language

English
Advanced
Portuguese
Fluent

Work Experience

Senior Product Designer (Visual & Brand Systems Focus) at Zup Innovation | Itaú BBA Brazil
June 1, 2022 - Present
Developed and maintained visual systems to ensure consistency across enterprise platforms and internal communication materials. Designed presentations, internal campaigns, and corporate assets aligned with brand and communication standards. Collaborated with stakeholders to transform business needs into clear and visually engaging communication. Supported design system governance and documentation, strengthening brand coherence at scale. Delivered polished visual outputs with strong attention to hierarchy, readability, and professionalism.
Product Designer at Facily Brazil
January 1, 2022 - April 1, 2022
Designed digital interfaces and visual assets for logistics and operational platforms. Created reusable components and structured layouts to improve consistency and efficiency. Delivered high-fidelity visual solutions with a strong focus on clarity and user comprehension.
UI/UX Designer at Venturus | Apple Account
August 1, 2021 - January 1, 2022
Designed scalable interfaces with focus on layout precision, typography, and usability. Produced visual documentation and guidelines to support development handoff. Collaborated in a fast-paced global environment with multidisciplinary teams.
Product Designer | UX Designer at Assertiva
November 1, 2020 - August 1, 2021
Led end-to-end design for internal tools, focusing on structure, clarity, and workflow improvement. Applied design thinking to improve communication and operational processes.
Senior Visual Designer at Arpejo Design (Advertising Agency)
June 1, 2020 - November 1, 2020
Led the design and visual execution of digital and advertising projects for multiple brands. Created website and app interfaces with a strong focus on usability, layout composition, and responsive design. Developed cohesive visual identities for campaigns, ensuring brand consistency across online and offline touch-points.
Senior Art Director | Visual Designer at TAG Comunicação
June 1, 2019 - March 1, 2020
Designed complete campaign ecosystems, from concept to delivery, including landing pages, social media, and print materials. Collaborated with developers and marketing teams to translate creative ideas into functional digital experiences. Applied visual storytelling and UI principles to strengthen user engagement and brand presence.
Senior Art Director | Visual Designer at Portal Publicidade
June 1, 2014 - March 1, 2019
Designed complete campaign ecosystems, from concept to delivery, including landing pages, social media, and print materials. Collaborated with developers and marketing teams to translate creative ideas into functional digital experiences. Applied visual storytelling and UI principles to strengthen user engagement and brand presence.
Senior Visual Designer at Arpejo Design
June 1, 2020 - November 30, 2020
Led visual design and execution for digital products and advertising campaigns. Designed responsive web and app interfaces with strong usability and visual hierarchy. Ensured brand consistency across digital and offline touchpoints.

Education

Bachelor’s Degree in Advertising and Communication at PUC Campinas
January 1, 2010 - January 1, 2014
UX and Usability for Mobile and Web Certifications at Caelum
January 1, 2020 - March 29, 2026
Bachelor in Advertising and Communication at PUC Campinas
January 1, 2010 - December 31, 2014
UX and Usability for Mobile and Web at Caelum
January 1, 2020 - April 7, 2026

Qualifications

Product Discovery
January 1, 2020 - March 29, 2026
UX Strategy: Diverging and Converging Ideas
January 1, 2020 - March 29, 2026
Product Leadership
January 1, 2020 - March 29, 2026
Usability Testing: Measuring and Delivering Results
January 1, 2020 - March 29, 2026
Generative AI
January 1, 2020 - March 29, 2026
Prompt Engineering
January 1, 2020 - March 29, 2026
Future Minds (Zup)
January 1, 2020 - March 29, 2026
Product Discovery PM3
January 11, 2030 - April 7, 2026
UX Strategy Diverging and Converging Ideas
January 11, 2030 - April 7, 2026
Product Leadership
January 11, 2030 - April 7, 2026
Usability Testing
January 11, 2030 - April 7, 2026
Zup Prompt Engineering
January 11, 2030 - April 7, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet