Hi, I’m Marcos Monroy Lopez. I am a hands-on Creative Director and Senior Designer with 15+ years of experience leading integrated campaigns and design projects across Latin America and Asia. I specialize in brand development, creative strategy, and digital innovation for global brands. I lead multidisciplinary teams, embrace generative AI tools, and drive creative excellence across digital platforms. I’m passionate about building cohesive brand experiences and mentoring teams to translate ideas into impactful campaigns. I enjoy exploring AI-assisted workflows and vibe coding to streamline content production and maintain brand consistency across channels.…

Marcos Monroy Lopez

Hi, I’m Marcos Monroy Lopez. I am a hands-on Creative Director and Senior Designer with 15+ years of experience leading integrated campaigns and design projects across Latin America and Asia. I specialize in brand development, creative strategy, and digital innovation for global brands. I lead multidisciplinary teams, embrace generative AI tools, and drive creative excellence across digital platforms. I’m passionate about building cohesive brand experiences and mentoring teams to translate ideas into impactful campaigns. I enjoy exploring AI-assisted workflows and vibe coding to streamline content production and maintain brand consistency across channels.…

Available to hire

Hi, I’m Marcos Monroy Lopez. I am a hands-on Creative Director and Senior Designer with 15+ years of experience leading integrated campaigns and design projects across Latin America and Asia. I specialize in brand development, creative strategy, and digital innovation for global brands. I lead multidisciplinary teams, embrace generative AI tools, and drive creative excellence across digital platforms.

I’m passionate about building cohesive brand experiences and mentoring teams to translate ideas into impactful campaigns. I enjoy exploring AI-assisted workflows and vibe coding to streamline content production and maintain brand consistency across channels.

See more

Language

English
Fluent
Spanish; Castilian
Fluent
Chinese
Beginner
French
Intermediate

Work Experience

Head of Design at The Renewable Construction Academy (Taiwan/Denmark)
May 1, 2020 - Present
Leading a global design team across Asia and Europe in developing e-learning courses for the Renewable Energy Industry. Overseeing UI/UX design, visual identity, and content strategy across digital and social media platforms. Introducing AI-assisted workflows and vibe coding to streamline content production and enhance brand consistency.
Freelance Senior Designer at Reactwise (London, UK, YC S24)
January 1, 2022 - Present
UI/UX Design, AI Co-Pilot Platform for Chemical Process Optimization. From 2025 to present.
Freelance Social Media Designer at Bailalo Dance Studio
January 1, 2022 - Present
Social Media.
Associate Creative Director at Teran TBWA (Mexico City)
February 1, 2016 - October 1, 2019
Led full-cycle campaign development for Domino’s, Vips, Bachoco and Profuturo. Mentored creative teams and translated conceptual ideas into integrated media strategies. Delivered creative solutions across ATL, BTL, and digital formats.
Senior Creative at Upgrade Marketing (Mexico City)
June 1, 2014 - January 1, 2016
Produced experiential and digital marketing content for Starbucks, Volkswagen, Unilever, Alsea and AB InBev. Collaborated closely with designers and production teams on multi-platform experiential campaigns. Delivered high-impact visual presentations and social media content.
Creative Copywriter at Olabuenaga Chemistri/Publicis Groupe (Mexico City)
July 1, 2010 - June 1, 2014
Concepted and developed advertising campaigns for AAA brands such as Walmart, PepsiCo, Tecate, Lala, Banamex, and General Motors. Partnered with creative teams to craft compelling copy for TV, print, social media and OOH campaigns.
Graphic Designer at Instituto Politecnico Nacional (Mexico City)
February 1, 2008 - June 1, 2010
Concepted and developed educational visual content for the e-learning program of one of the most important universities in Mexico.

Education

Diploma in Creativity for Advertising at El Semillero / DDB Mexico
January 1, 2009 - January 1, 2009
Graphic Design Diploma at University of Illinois at Chicago
January 1, 2007 - May 1, 2007
Bachelor's in Graphic Design at Autonomous University of San Luis Potosi
January 1, 2003 - January 1, 2008
Diploma in Creativity for Advertising at El Semillero / DDB Mexico
January 1, 2009 - April 22, 2026
Bachelor’s in Graphic Design at Autonomous University of San Luis Potosi, Mexico
January 1, 2008 - April 22, 2026
Graphic Design Diploma at University of Illinois at Chicago
January 1, 2007 - April 22, 2026

Qualifications

Creativity for Advertising Diploma
January 1, 2009 - April 22, 2026
Bachelor’s in Graphic Design
January 1, 2008 - April 22, 2026

Industry Experience

Energy & Utilities, Education, Consumer Goods, Retail, Other, Media & Entertainment, Professional Services, Software & Internet
    paper The Renewable Construction Academy

    See full project here: https://www.twine.net/signin

    RECOA is an international online training academy. It provides high-quality education by industry experts in renewable energy construction and associated industries.

    Responsibilities

    • Established and maintained UI/UX design guidelines for RECOA’s educational content and learning platform

    • Leading a team of 5 designers, ensuring alignment with project goals and brand standards

    • Ensured timely delivery of RECOA’s educational content while maintaining high-quality standards

    • Developed and enforced brand guidelines across all visual and communication assets

    • Currently collaborating with cross-functional teams based in Europe and Asia to design and develop RECOA’s courses

    • Oversaw media asset management, ensuring proper organization, version control, and accessibility