Hi there! I'm Margarita Albarracín, a bilingual Digital Marketing & Social Media professional with 5+ years of experience, including 4+ years in agency settings. I specialize in social media strategy, content planning and production, and brand storytelling for premium lifestyle, design, wine & F&B, and international events. My work spans Paris, Singapore, Milan and Geneva, and I love turning complex ideas into clear, engaging stories across platforms. I excel in influencer collaborations, live event coverage, KPI reporting, and building cohesive digital ecosystems using tools like Meta Business Suite, Sprinklr, Canva, CapCut, and the Adobe Creative Suite. I'm fluent in French, English, and Spanish, and I'm passionate about delivering measurable results while collaborating with cross-functional teams.

Margarita Albarracin

Hi there! I'm Margarita Albarracín, a bilingual Digital Marketing & Social Media professional with 5+ years of experience, including 4+ years in agency settings. I specialize in social media strategy, content planning and production, and brand storytelling for premium lifestyle, design, wine & F&B, and international events. My work spans Paris, Singapore, Milan and Geneva, and I love turning complex ideas into clear, engaging stories across platforms. I excel in influencer collaborations, live event coverage, KPI reporting, and building cohesive digital ecosystems using tools like Meta Business Suite, Sprinklr, Canva, CapCut, and the Adobe Creative Suite. I'm fluent in French, English, and Spanish, and I'm passionate about delivering measurable results while collaborating with cross-functional teams.

Available to hire

Hi there! I’m Margarita Albarracín, a bilingual Digital Marketing & Social Media professional with 5+ years of experience, including 4+ years in agency settings. I specialize in social media strategy, content planning and production, and brand storytelling for premium lifestyle, design, wine & F&B, and international events. My work spans Paris, Singapore, Milan and Geneva, and I love turning complex ideas into clear, engaging stories across platforms.

I excel in influencer collaborations, live event coverage, KPI reporting, and building cohesive digital ecosystems using tools like Meta Business Suite, Sprinklr, Canva, CapCut, and the Adobe Creative Suite. I’m fluent in French, English, and Spanish, and I’m passionate about delivering measurable results while collaborating with cross-functional teams.

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Language

French
Fluent
English
Fluent
Spanish; Castilian
Fluent

Work Experience

Social Media Manager Senior at 14 septembre Agency (Extrême Group)
March 1, 2024 - Present
Lead social media strategy, content production, influencer marketing, and live event coverage for clients across Paris, Milan, Singapore and Geneva. Served as the main client contact and supervised junior profiles, apprentices, and freelancers. Managed budgets up to €150K. Key results include PARAGON Instagram growth +118%; Maison&Objet +200k followers across 4 editions; Paris Design Week +29k followers across 2 editions. Contributed to new business pitches and created agency case studies.
Digital Project Manager (Apprenticeship) at Dékuple Agency
November 1, 2022 - November 1, 2023
Managed 360° communication projects for 7 FMCG accounts across social media, display, DOOH, influencer activation, e-sampling, CRM/email, websites, SEO, CDP, TV, press, POS materials, and packaging. Coordinated briefs, retroplanning, client presentations, and validation rounds with creative and production teams. Highlights include Lipton Yellow Label activation (34,000 samples in 24 hours; 86% conversion) and Rians digital ecosystem redesign (+53% newsletter open rate, +21% opt-ins).
Social Media Manager (Apprenticeship) at Kaolin Agency
October 1, 2021 - October 1, 2022
Developed social media strategy, copywriting, and community management for Musée Utah Beach; built La Parenthèse WordPress site and digital strategy.
Marketing & Communication Manager at Restaurant Little Billy
August 1, 2019 - October 1, 2020
Achieved +20% revenue growth through promotional campaigns and targeted communication strategies. Managed social media channels, built the website, developed content strategy, and coordinated events and creative briefs.

Education

Master’s Degree in Digital Communication at ECS Paris
January 1, 2021 - December 31, 2023
Certificate VI in Marketing & Communication at Australian Pacific College, Sydney
January 1, 2019 - December 31, 2020
Bachelor’s Degree +4 in Geological Sciences at Universidad Industrial de Santander, Colombia
January 1, 2013 - December 31, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Consumer Goods, Software & Internet