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Versatile Digital Marketing and SEO Specialist with 5+ years’ experience in EdTech and digital training. Skilled in combining technical SEO, UX design and emerging AI tools to boost user engagement and support business growth. Proven ability to manage remote, cross-functional teams, streamline content workflows and improve web performance through data-informed strategies. I’m quick to learn new tools and workflows, and I’ve always adapted easily to new platforms – from AI tools to advanced UX testing environments. Now based in Australia, I bring a creative mindset and analytical thinking to every project. I work confidently with written communication and keep improving my spoken English through daily practice.…Versatile Digital Marketing and SEO Specialist with 5+ years’ experience in EdTech and digital training. Skilled in combining technical SEO, UX design and emerging AI tools to boost user engagement and support business growth. Proven ability to manage remote, cross-functional teams, streamline content workflows and improve web performance through data-informed strategies. I’m quick to learn new tools and workflows, and I’ve always adapted easily to new platforms – from AI tools to advanced UX testing environments. Now based in Australia, I bring a creative mindset and analytical thinking to every project. I work confidently with written communication and keep improving my spoken English through daily practice.

Marina Sidhom

Digital Marketer, SEO Expert, Web Designer, +2

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Versatile Digital Marketing and SEO Specialist with 5+ years’ experience in EdTech and digital training. Skilled in combining technical SEO, UX design and emerging AI tools to boost user engagement and support business growth. Proven ability to manage remote, cross-functional teams, streamline content workflows and improve web performance through data-informed strategies. I’m quick to learn new tools and workflows, and I’ve always adapted easily to new platforms – from AI tools to advanced UX testing environments. Now based in Australia, I bring a creative mindset and analytical thinking to every project. I work confidently with written communication and keep improving my spoken English through daily practice.…Versatile Digital Marketing and SEO Specialist with 5+ years’ experience in EdTech and digital training. Skilled in combining technical SEO, UX design and emerging AI tools to boost user engagement and support business growth. Proven ability to manage remote, cross-functional teams, streamline content workflows and improve web performance through data-informed strategies. I’m quick to learn new tools and workflows, and I’ve always adapted easily to new platforms – from AI tools to advanced UX testing environments. Now based in Australia, I bring a creative mindset and analytical thinking to every project. I work confidently with written communication and keep improving my spoken English through daily practice.

Available to hire

Versatile Digital Marketing and SEO Specialist with 5+ years’ experience in EdTech and digital training. Skilled in combining technical SEO, UX design and emerging AI tools to boost user engagement and support business growth. Proven ability to manage remote, cross-functional teams, streamline content workflows and improve web performance through data-informed strategies.
I’m quick to learn new tools and workflows, and I’ve always adapted easily to new platforms – from AI tools to advanced UX testing environments. Now based in Australia, I bring a creative mindset and analytical thinking to every project. I work confidently with written communication and keep improving my spoken English through daily practice.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Freehand Digital Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Affinity Photo for iPad

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Affinity Designer for iPad

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Narrative Illustration

Expert

CorelDraw

Expert

Figma

Intermediate

Language

Italian

Fluent

Arabic

Fluent

English

Intermediate

French

Beginner

Spanish; Castilian

Beginner

Work Experience

Digital Marketing & AI Integration Specialist at Digital Coach

March 1, 2020 - July 1, 2025

Redesigned and optimized the corporate website to improve user experience and drive growth. Increased organic traffic by 45% through SEO enhancements, messaging refinement, and layout updates. Introduced AI-powered tools for content, image, and video production, cutting marketing production time by over 60% and enabling scalable content delivery. Developed and tested high-converting landing pages tailored to B2B and B2C personas, increasing conversion rates by 30% and improving lead quality. Produced testimonial videos and branded visuals to strengthen social proof, contributing to a 50% growth in social engagement. Led social strategy and editorial planning in coordination with communications, organic social, and ads teams, aligning messaging across B2B and B2C targets.

SEO, Web Design & UX Specialist at Digital Coach

June 1, 2023 - August 1, 2024

Executed advanced SEO strategies (technical, on-page, off-page) targeting high-competition keywords, resulting in a 70% increase in organic search visibility. Designed and deployed 100% responsive, SEO-optimized landing pages using WordPress (Elementor/Divi), enhancing mobile experience and decreasing bounce rate by 25%. Conducted A/B testing and qualitative UX audits, leading to an 85% improvement in user flow and task completion rate on e-learning platforms. Created high-impact learning assets (infographics, video tutorials, support meetings), increasing student engagement rates by 75%.

AI Training & Digital Projects Coordinator at Digital Coach

March 1, 2020 - June 1, 2024

Built an AI-focused training offer from the ground up: conducted global market research, mapped emerging roles and tools, and shaped skill-based curricula aligned with future job trends. Wrote and structured 100+ SEO-optimized web pages (product, landing, blog), supporting the launch of a brand-new website and driving a strong surge in organic traffic from day one. Designed the entire brand identity and digital assets (logos, UI, layouts), ensuring consistent messaging and a professional user experience across channels. Recruited and formed a new team of expert instructors through interviews, program alignment, and editorial support; developed and launched the e-learning platform, improving production efficiency and cross-team coordination.

Training Support & Tech Specialist at Digital Coach

March 1, 2020 - June 1, 2024

Technical Support: Resolved advanced technical issues for students and faculty across various e-learning platforms and software ecosystems. Process Automation: Studied and implemented marketing automation and interactive chatbots to improve the direct support experience for the student community. Customer Success: Managed student onboarding, certifications, and professional career coaching, ensuring high satisfaction and retention rates. Delivered brand identity, web design and visual content for public institutions and local businesses, working across print, digital and photography. Notable clients included EXPO Milano, Teatro alla Scala and the Municipality of Milan. Specialized in translating brand values into clear, meaningful visuals by listening to each client’s story and shaping it into effective visual communication. Managed team schedules, supplier relations and daily operations in a high-volume cafe context, developing leadership and problem-solving skills.