Marina Sidhom

Executed advanced SEO strategies (technical, on-page, off-page) targeting high-competition keywords, resulting in a 70% increase in organic search visibility. Designed and deployed 100% responsive, SEO-optimized landing pages using WordPress (Elementor/Divi), enhancing mobile experience and decreasing bounce rate by 25%. Conducted A/B testing and qualitative UX audits, leading to an 85% improvement in user flow and task completion rate on e-learning platforms. Created high-impact learning assets (infographics, video tutorials, support meetings), increasing student engagement rates by 75%.

Technical Support: Resolved advanced technical issues for students and faculty across various e-learning platforms and software ecosystems. Process Automation: Studied and implemented marketing automation and interactive chatbots to improve the direct support experience for the student community. Customer Success: Managed student onboarding, certifications, and professional career coaching, ensuring high satisfaction and retention rates. Delivered brand identity, web design and visual content for public institutions and local businesses, working across print, digital and photography. Notable clients included EXPO Milano, Teatro alla Scala and the Municipality of Milan. Specialized in translating brand values into clear, meaningful visuals by listening to each client’s story and shaping it into effective visual communication. Managed team schedules, supplier relations and daily operations in a high-volume cafe context, developing leadership and problem-solving skills.

Built an AI-focused training offer from the ground up: conducted global market research, mapped emerging roles and tools, and shaped skill-based curricula aligned with future job trends. Wrote and structured 100+ SEO-optimized web pages (product, landing, blog), supporting the launch of a brand-new website and driving a strong surge in organic traffic from day one. Designed the entire brand identity and digital assets (logos, UI, layouts), ensuring consistent messaging and a professional user experience across channels. Recruited and formed a new team of expert instructors through interviews, program alignment, and editorial support; developed and launched the e-learning platform, improving production efficiency and cross-team coordination.