Led design for CenterPiece magazine and brand identity across print and digital channels. Drove website redesign, mobile app launch, and rebrand initiatives; modernized trade ad program with a metrics-focused approach; developed an interactive online version of CenterPiece; redesigned print CenterPiece twice for an 85,000 circulation. Earned UNC-TV’s Resourcefulness and Innovation Award and Best Dessert Contest on the same day, as well as the National Educational Telecommunications Association award for an interactive coloring cover. Introduced InDesign/InCopy workflow, streamlined design/edit processes, and established an online annotated proofreading system for CenterPiece. Created the design for the new North Carolina Channel logo.

Art/Design Director at Independent Weekly

January 1, 2012 - January 1, 2012

Directed art and design for the website and weekly newspaper. Initiated motion and interactive graphics on the site (HTML/CSS); redesigned both website and paper; assimilated qualitative and quantitative feedback to refine cover design and maximize pickup; established in-house illustration team. Regularly earned North Carolina Press Association Appearance and Design awards and Association of Alternative Newsweeklies awards for Illustration, Editorial Layout, Special Section and Innovation/Format Buster.

Production Manager at Independent Weekly

January 1, 1999 - December 30, 2005

Managed production workflow for weekly newspaper, coordinating print production, pagination and deadlines; supervised design and editorial coordination to ensure timely and polished published product.

Ad Designer at Independent Weekly

October 1, 1997 - December 30, 1998

Created print ads and promotional materials, contributing to the paper’s visual language and layout while supporting editorial teams.