Senior Digital Marketing & PR Consultant with 10+ years of experience helping brands grow, communicate with impact, and navigate high-stakes situations. I specialize in digital strategy, corporate communication, and crisis management : working with multinational clients like BMW, Grifols, Volotea, and Prisa Group. I've built and led my own agency (Calena Media, 2020–2023), advised C-level executives on personal branding, managed real-time crisis monitoring for high-profile clients, and delivered measurable results (Including a 67% growth in mentions for the 2025 Spain Investors Day, attended by the King of Spain and the Prime Minister.) Beyond strategy, I bring a strong creative sensibility: I hold a BFA in Cinematography and a Master in Video Editing, which shapes how I approach storytelling, content, and visual communication. I'm fluent in French, Spanish, and English (C2), and currently based in the Zurich area. My German is at B2 and improving fast. If you're looking for someone who combines strategic thinking with hands-on execution and knows how to make brands stand out, let's talk.…

Maria Elena Irausquin

Senior Digital Marketing & PR Consultant with 10+ years of experience helping brands grow, communicate with impact, and navigate high-stakes situations. I specialize in digital strategy, corporate communication, and crisis management : working with multinational clients like BMW, Grifols, Volotea, and Prisa Group. I've built and led my own agency (Calena Media, 2020–2023), advised C-level executives on personal branding, managed real-time crisis monitoring for high-profile clients, and delivered measurable results (Including a 67% growth in mentions for the 2025 Spain Investors Day, attended by the King of Spain and the Prime Minister.) Beyond strategy, I bring a strong creative sensibility: I hold a BFA in Cinematography and a Master in Video Editing, which shapes how I approach storytelling, content, and visual communication. I'm fluent in French, Spanish, and English (C2), and currently based in the Zurich area. My German is at B2 and improving fast. If you're looking for someone who combines strategic thinking with hands-on execution and knows how to make brands stand out, let's talk.…

Available to hire

Senior Digital Marketing & PR Consultant with 10+ years of experience helping brands grow, communicate with impact, and navigate high-stakes situations. I specialize in digital strategy, corporate

communication, and crisis management : working with multinational clients like BMW, Grifols, Volotea, and Prisa Group.

I’ve built and led my own agency (Calena Media, 2020–2023), advised C-level executives on personal branding, managed real-time crisis monitoring for high-profile clients, and delivered measurable results

(Including a 67% growth in mentions for the 2025 Spain Investors Day, attended by the King of Spain and the Prime Minister.)

Beyond strategy, I bring a strong creative sensibility: I hold a BFA in Cinematography and a Master in Video Editing, which shapes how I approach storytelling, content, and visual communication.

I’m fluent in French, Spanish, and English (C2), and currently based in the Zurich area. My German is at B2 and improving fast.

If you’re looking for someone who combines strategic thinking with hands-on execution and knows how to make brands stand out, let’s talk.

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Language

Spanish; Castilian
Fluent
English
Fluent
German
Intermediate

Work Experience

Senior Digital Marketing & PR Consultant at Estudio de Comunicación
November 13, 2022 - May 1, 2026
Lead digital strategy and reputation management for multinational clients including BMW, Grifols, Volotea, Prisa Group, and SEK Group. Advise C-level executives on LinkedIn positioning and personal branding. Manage PR, media outreach, and paid campaigns across LinkedIn, Facebook, and Instagram. Co-developed an AI-powered real-time crisis monitoring system adopted by 50% of the company. Managed digital communications for the 2025 Spain Investors Day, achieving 67% growth in mentions and +34% in reach vs 2024.
Social Media Freelancer at Calena Media Agency
January 1, 2020 - November 1, 2022
Built a boutique digital marketing agency from scratch, growing to a team of 5 and generating €100K in revenue over 3 years. Designed brand strategies and architecture for clients across multiple sectors. Managed campaigns, sales funnels, and client relationships. Delivered a campaign generating $10,000 in 15 days, achieving 100% of the sales target.
Community & Social Media Manager at Tindleer
February 1, 2019 - August 28, 2020
Established brand presence across multiple platforms through targeted content creation and strategic influencer partnerships. Led the development of the store's flagship product from concept to launch, aligning with market trends.
Freelance Content Creator at Torro Studio
May 1, 2026 - Present
Supporting content creation as a freelance collaborator. Responsible for full video editing and production, developing digital content aligned with the brand's voice and strategy across social media platforms.

Education

Unknown at Charles de Gaulle University – Lille III
January 1, 2011 - January 1, 2014
Bachelor of Fine Arts at Cinematography Institute del Cine Madrid
January 1, 2017 - January 1, 2019

Qualifications

Master in Video Editing
January 11, 2030 - January 1, 2021
Bachelor of Fine Arts
January 1, 2017 - January 1, 2019

Industry Experience

Media & Entertainment
    paper Full-Funnel Marketing Strategy — Master's Program Enrollment

    Designed and executed a complete top-to-bottom funnel strategy for a leading academic institution looking to increase enrollment for its Master’s Program. Managed paid ads on Instagram and TikTok, SEO content, email automation workflows, testimonial video production, webinars, and competitive comparison materials.
    Result: 100% of seats filled — two years in a row.

    paper Spain Investors Day 2025 — Integrated Multichannel Communication

    Led the full digital communication strategy for one of Spain’s most important CEO conferences, attended by King Felipe VI, the Prime Minister, and top institutional investors. Managed real-time monitoring via Brandwatch, executed a platform-shift strategy from X/Twitter to LinkedIn, and coordinated messaging with CEOs, C-level executives and Top Voices.

    Results:
    +8,000 total mentions
    +11.6M total reach
    +4,829 authors
    +67% increase in conversation volume vs. 2024
    +34% increase in total reach
    +225% growth in LinkedIn content production

    paper Ya Tenemos Plan — Lifestyle & Gastronomy Content Strategy

    Personal multichannel content project co-founded from scratch, focused on gastronomy, cultural experiences and curated local recommendations in Madrid. Built a full content strategy, produced and edited all video formats (Reels, TikTok, YouTube Shorts), managed brand collaborations and grew an engaged community of discerning, high-purchasing-power audience (60%+ women aged 45–64).

    Results (Aug–Nov period):
    873,000+ Instagram accounts reached
    1.2M+ Instagram video views and 50,000+ interactions
    316,000+ TikTok views and 8,500+ interactions
    14,000 Instagram followers
    2,200+ Google Local Guide contributions (Level 7)
    Brand collaborations include: McDonald’s, Coca-Cola, Flor de Caña, Mandarin Oriental, Gruppo Pulcinella, Tennessee BBQ, and more.