I am María Panchevski Álvarez, a multidisciplinary digital art professional with a Master's in Audiovisual Communication. I merge design sensibilities with a sharp eye for digital assets, crafting visuals and assets for social campaigns and brand experiences. Currently I work as a Digital Artworker at Hogarth in Madrid, ensuring visual consistency across formats and media while upholding brand guidelines. I have previously driven brand content as Brand Manager at Classiccars50to80, creating visuals and copy, building editorial calendars, and optimizing WordPress sites and SEO. I am proficient with Photoshop, Illustrator, InDesign, Premiere, After Effects, Figma, Canva, and AI-assisted workflows to accelerate creative production.

MARÍA PANCHEVSKI ÁLVAREZ

I am María Panchevski Álvarez, a multidisciplinary digital art professional with a Master's in Audiovisual Communication. I merge design sensibilities with a sharp eye for digital assets, crafting visuals and assets for social campaigns and brand experiences. Currently I work as a Digital Artworker at Hogarth in Madrid, ensuring visual consistency across formats and media while upholding brand guidelines. I have previously driven brand content as Brand Manager at Classiccars50to80, creating visuals and copy, building editorial calendars, and optimizing WordPress sites and SEO. I am proficient with Photoshop, Illustrator, InDesign, Premiere, After Effects, Figma, Canva, and AI-assisted workflows to accelerate creative production.

Available to hire

I am María Panchevski Álvarez, a multidisciplinary digital art professional with a Master’s in Audiovisual Communication. I merge design sensibilities with a sharp eye for digital assets, crafting visuals and assets for social campaigns and brand experiences. Currently I work as a Digital Artworker at Hogarth in Madrid, ensuring visual consistency across formats and media while upholding brand guidelines.

I have previously driven brand content as Brand Manager at Classiccars50to80, creating visuals and copy, building editorial calendars, and optimizing WordPress sites and SEO. I am proficient with Photoshop, Illustrator, InDesign, Premiere, After Effects, Figma, Canva, and AI-assisted workflows to accelerate creative production.

See more

Language

Spanish; Castilian
Fluent
English
Fluent
Macedonian
Fluent
Catalan; Valencian
Fluent
French
Advanced

Work Experience

Digital Artworker at Hogarth
January 1, 2025 - Present
Design of creatives for social media and web platform campaigns for clients such as Coca-Cola, Toyota, NTT Data, LaLiga, among others. Adaptation of graphic assets to various formats and media, ensuring visual consistency and functionality. Graphic support for digital marketing campaigns, aligned with communication objectives. Visual quality control through the rigorous application of brand guidelines, checklists, and established standards.
Brand Manager at Classiccars50to80
December 1, 2024 - September 26, 2025
Drove content strategy across web and social, planning editorial calendars, producing targeted copy and visually compelling assets (images, videos, banners). Designed, built, and maintained the company WordPress website (themes, plugins, UX updates), ensuring content accuracy, fast load times, and mobile responsiveness. Implemented on-page SEO (metadata, internal linking, image optimization) and monitored performance. Tracked KPIs (traffic, CTR, engagement, conversions) and delivered concise reports to guide budget and creative priorities.
Digital Artworker at Hogarth
January 1, 2025 - Present
Design of creatives for social media and web platform campaigns for clients such as Coca-Cola, Toyota, NTT Data, LaLiga, among others. Adaptation of graphic assets to various formats and media, ensuring visual consistency and functionality. Graphic support for digital marketing campaigns, aligned with communication objectives. Visual quality control through the rigorous application of brand guidelines, checklists, and established standards.
Brand Manager at Classiccars50to80
December 1, 2024 - October 15, 2025
Drove content strategy across web and social, planning editorial calendars, producing targeted copy and visually compelling assets (images, videos, banners). Designed, built, and maintained the company WordPress website (themes, plugins, UX updates), ensuring content accuracy, fast load times, and mobile responsiveness. Implemented on-page SEO (metadata, internal linking, image optimization) and monitored performance. Tracked KPIs (traffic, CTR, engagement, conversions) and delivered concise reports to guide budget and creative priorities.

Education

Master’s in Audiovisual Communication for the Digital Era at Complutense University of Madrid
September 1, 2023 - May 1, 2024
Bachelor’s Degree in Fashion Design at Polytechnic University of Madrid
September 1, 2018 - June 1, 2022
Master’s in Audiovisual Communication for the Digital Era at Complutense University of Madrid
September 1, 2023 - May 1, 2024
Bachelor’s Degree in Fashion Design at Polytechnic University of Madrid
September 1, 2018 - June 1, 2022
Master’s in Audiovisual Communication for the Digital Era at Complutense University of Madrid
September 1, 2023 - May 1, 2024
Bachelor’s Degree in Fashion Design at Polytechnic University of Madrid
September 1, 2018 - June 1, 2022

Qualifications

LVMH Certificate
October 25, 2024 - December 19, 2024

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Other