Hi, I'm Maria Ryan, a highly driven and detail-oriented marketing professional with a passion for creating positive brand impact. With a first-class honours Bachelor of Commerce degree and experience working with global brands like Myprotein and Sephora, I thrive on crafting compelling brand stories across multiple marketing channels, from partnerships and activations to content and social media marketing. I love helping brands grow through strategic campaign management, product launches, and cultivating meaningful partnerships. I'm passionate about working with brands that genuinely add value to their consumers and always aim to blend creativity with data-driven insights to achieve outstanding results.

Hi, I'm Maria Ryan, a highly driven and detail-oriented marketing professional with a passion for creating positive brand impact. With a first-class honours Bachelor of Commerce degree and experience working with global brands like Myprotein and Sephora, I thrive on crafting compelling brand stories across multiple marketing channels, from partnerships and activations to content and social media marketing. I love helping brands grow through strategic campaign management, product launches, and cultivating meaningful partnerships. I'm passionate about working with brands that genuinely add value to their consumers and always aim to blend creativity with data-driven insights to achieve outstanding results.

Available to hire

Hi, I’m Maria Ryan, a highly driven and detail-oriented marketing professional with a passion for creating positive brand impact. With a first-class honours Bachelor of Commerce degree and experience working with global brands like Myprotein and Sephora, I thrive on crafting compelling brand stories across multiple marketing channels, from partnerships and activations to content and social media marketing.

I love helping brands grow through strategic campaign management, product launches, and cultivating meaningful partnerships. I’m passionate about working with brands that genuinely add value to their consumers and always aim to blend creativity with data-driven insights to achieve outstanding results.

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Language

English
Fluent

Work Experience

Freelance Marketing Consultant
December 1, 2022 - Present
Cultivating effective brand strategies for business growth based on individual client goals through creative campaign strategies, captivating content, brand partnerships, and social media marketing. Managing brand marketing strategies with outlined KPIs, assisting brand launches into new markets with localized campaigns, planning content strategies aligned with brand demographics, completing brand evaluations and rebranding, managing partnership briefs and contracts, negotiating brand partnerships using industry knowledge, and developing and maintaining strong relationships with media, influencers, agents, and key stakeholders.
Marketing Manager (Short Term Contract)
June 30, 2024 - July 25, 2025
Managing and implementing marketing strategies and campaigns supporting new product launches, generating brand awareness, community growth, and ROI. Drafting and implementing marketing strategy to grow the brand, creating and owning social media and content strategy, developing influencer and UGC creator frameworks, maintaining relationships with media, influencers, agents, organizing campaign photoshoots and PR mailers, cultivating an engaged online community, and negotiating mutually beneficial brand partnerships for ecommerce, email, and social media.
Country Executive at Myprotein
December 31, 2022 - July 25, 2025
Managed all aspects of the Myprotein brand within Ireland including marketing strategy, product launches, brand and creator partnerships, events, activations, e-commerce, and logistics. Delivered the most successful apparel product launch sales in company history through effective planning and multichannel marketing. Owned multiple events and activations generating positive social noise. Grew partnership and influencer channels by over 200% year on year, developed strong stakeholder relationships, created campaigns around product launches and awareness periods, developed products from concept to launch, analyzed partnership performance using data tools, negotiated partnership agreements, monitored site KPIs including revenue, conversion, and traffic, developed trading plans and email marketing to boost conversion and sessions, and ensured smooth logistics and customer service.
PR & Marketing Executive at Food PR & Communications
April 30, 2020 - July 25, 2025
Developed, launched, and monitored tailored PR campaigns for clients based on their needs. Monitored campaign progress, adjusted strategies to meet KPIs, assisted in coordinating PR events, developed strong relationships with clients, media, and influencers. Managed client social media by creating engaging content, responding to followers, liaising with influencers, producing visuals, and running targeted ads. Drafted press releases securing online and offline coverage, monitored editorial coverage, and generated success reports.
Internal Control Intern at Sephora Inc.
February 28, 2019 - July 25, 2025
Internship focused on internal control processes within the company.

Education

Bachelor of Commerce at National University of Ireland, Galway
January 1, 2014 - December 31, 2018

Qualifications

Google Analytics for Beginners
January 11, 2030 - July 25, 2025
Advanced Google Analytics
January 11, 2030 - July 25, 2025

Industry Experience

Retail, Consumer Goods, Professional Services, Media & Entertainment, Travel & Hospitality