Maria Ryan

Managing and implementing marketing strategies and campaigns supporting new product launches, generating brand awareness, community growth, and ROI. Drafting and implementing marketing strategy to grow the brand, creating and owning social media and content strategy, developing influencer and UGC creator frameworks, maintaining relationships with media, influencers, agents, organizing campaign photoshoots and PR mailers, cultivating an engaged online community, and negotiating mutually beneficial brand partnerships for ecommerce, email, and social media.

Managed all aspects of the Myprotein brand within Ireland including marketing strategy, product launches, brand and creator partnerships, events, activations, e-commerce, and logistics. Delivered the most successful apparel product launch sales in company history through effective planning and multichannel marketing. Owned multiple events and activations generating positive social noise. Grew partnership and influencer channels by over 200% year on year, developed strong stakeholder relationships, created campaigns around product launches and awareness periods, developed products from concept to launch, analyzed partnership performance using data tools, negotiated partnership agreements, monitored site KPIs including revenue, conversion, and traffic, developed trading plans and email marketing to boost conversion and sessions, and ensured smooth logistics and customer service.

Cultivating effective brand strategies for business growth based on individual client goals through creative campaign strategies, captivating content, brand partnerships, and social media marketing. Managing brand marketing strategies with outlined KPIs, assisting brand launches into new markets with localized campaigns, planning content strategies aligned with brand demographics, completing brand evaluations and rebranding, managing partnership briefs and contracts, negotiating brand partnerships using industry knowledge, and developing and maintaining strong relationships with media, influencers, agents, and key stakeholders.