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I am an experienced product designer and lead design specialist with over 7 years of experience. I lead a team of designers across European projects, focusing on defining UX strategies and overseeing design execution. I created a UX Discovery unit to drive innovation and continuous improvement. I work closely with data and product teams to implement metrics-driven design processes and have delivered projects for clients like Real Madrid, Correos Prepago, Netspend, NBA, and public sector services. I also act as a Scrum Master, facilitating agile ceremonies and ensuring delivery quality and alignment between design, development, and business needs in fast-paced environments.…I am an experienced product designer and lead design specialist with over 7 years of experience. I lead a team of designers across European projects, focusing on defining UX strategies and overseeing design execution. I created a UX Discovery unit to drive innovation and continuous improvement. I work closely with data and product teams to implement metrics-driven design processes and have delivered projects for clients like Real Madrid, Correos Prepago, Netspend, NBA, and public sector services. I also act as a Scrum Master, facilitating agile ceremonies and ensuring delivery quality and alignment between design, development, and business needs in fast-paced environments.

María Bobeda

Product Designer, UX Designer, UI Designer, +1

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I am an experienced product designer and lead design specialist with over 7 years of experience. I lead a team of designers across European projects, focusing on defining UX strategies and overseeing design execution. I created a UX Discovery unit to drive innovation and continuous improvement. I work closely with data and product teams to implement metrics-driven design processes and have delivered projects for clients like Real Madrid, Correos Prepago, Netspend, NBA, and public sector services. I also act as a Scrum Master, facilitating agile ceremonies and ensuring delivery quality and alignment between design, development, and business needs in fast-paced environments.…I am an experienced product designer and lead design specialist with over 7 years of experience. I lead a team of designers across European projects, focusing on defining UX strategies and overseeing design execution. I created a UX Discovery unit to drive innovation and continuous improvement. I work closely with data and product teams to implement metrics-driven design processes and have delivered projects for clients like Real Madrid, Correos Prepago, Netspend, NBA, and public sector services. I also act as a Scrum Master, facilitating agile ceremonies and ensuring delivery quality and alignment between design, development, and business needs in fast-paced environments.

Available to hire

Madrid, Spain

Skills

Data Visualization

Product Design

Experience Level

Data Visualization

Expert

Product Design

Expert

Language

English

Advanced

Spanish; Castilian

Fluent

French

Intermediate

Work Experience

Head of Design Department at Sopra Steria

January 1, 2023 - Present

Leading a team of 5 designers across European projects, defining UX strategies and overseeing design execution. Created a UX Discovery unit to foster innovation and continuous improvement. Delivered projects for high-profile clients including Real Madrid, Correos Prepago, Netspend, NBA, and public sector services. Led UX/UI design for Endesa's internal Task Tracker tool, owning the end-to-end product design process. Acted as Scrum Master, facilitating agile ceremonies with analysts, designers, and stakeholders, ensuring quality delivery and sprint goal achievement. Played a key role in aligning design, development, and business needs within a fast-paced agile environment.

Design Manager at Endesa (ENEL)

January 1, 2023 - August 16, 2025

Led a team of 4 designers overseeing end-to-end UX/UI work across diverse clients such as Airbus, Cosentino, IVAJ, and BBVA. Delivered full redesigns and UX discovery projects including user interviews, workshops, and insight analysis. Collaborated directly with clients and occasionally traveled for in-person workshops and co-creation sessions.