With experience in social networks, content creation and a strong passion for brand communication, I strive to stay at the forefront of trends. My nature is meticulous and proactive, ensuring organized, creative, adaptable, and efficient work. I seek a stimulating, multicultural, and rewarding work environment. I have demonstrated skills in video editing, social media management, community engagement, and campaign coordination for luxury and beauty brands.…

Maria Parra

With experience in social networks, content creation and a strong passion for brand communication, I strive to stay at the forefront of trends. My nature is meticulous and proactive, ensuring organized, creative, adaptable, and efficient work. I seek a stimulating, multicultural, and rewarding work environment. I have demonstrated skills in video editing, social media management, community engagement, and campaign coordination for luxury and beauty brands.…

Available to hire

With experience in social networks, content creation and a strong passion for brand communication, I strive to stay at the forefront of trends. My nature is meticulous and proactive, ensuring organized, creative, adaptable, and efficient work. I seek a stimulating, multicultural, and rewarding work environment. I have demonstrated skills in video editing, social media management, community engagement, and campaign coordination for luxury and beauty brands.

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Language

French
Fluent
English
Fluent
Spanish; Castilian
Fluent

Work Experience

Makeup Development Marketing Consultant - Influencers at ANJAC Health & Beauty
February 1, 2022 - May 26, 2022
Developed product concepts for skin care lines (serum and masks) for two influencers including mood boards and mockups. Analyzed beauty market trends and launched brands. Contacted principal beauty distributors and influencer profiles with PR agencies for launch strategies.
Business Development Consultant at Holland House Colombia - Colombian-Dutch Chamber of Commerce
August 1, 2022 - August 5, 2022
Positioned and internationalized over 30 textile, beauty, and care brands. Benchmarked consumer engagement for new markets including health study in Peru. Coordinated health event with 200 participants and over 180 networking sessions with major key contacts.
Content Creation Project Manager at Make Up For Ever - LVMH
January 1, 2024 - Present
-Created, edited, and planned 60 monthly videos showcasing product focus, lifestyle, fashion shows, events, backstage shootings, and makeup artists. -Managed editorial calendar for TikTok and Reels. -Organized shootings with internal and external teams, including budget, casting, and timing. -Directed media campaigns with French influencers and social network activations for launches and key annual moments. -Wrote captions and programmed monthly video content. -Designed daily Instagram stories and briefed influencers for content creation following trends. -Performed monthly social media performance analysis using KPIs.
Content Creator Freelancer at Self-employed
November 1, 2021 - Present
Managed planning, recording, and editing of videos (reels) presenting tourist sites, seasonal photo editing, achieving an average audience of 50,000 people.
Content Creator Freelance at Instagram
November 1, 2021 - Present
Planning, recording, and editing video reels showcasing tourist sites, photo editing, and seasonal advice. Successfully reached an average audience of 500,000 people.
Makeup Development Marketing Consultant - Influencers at Sanjac Health & Beauty
February 28, 2022 - August 29, 2025
Developed product concepts for a skincare line including serums and masks for two influencers, created mood boards and mockups, analyzed beauty industry trends and brands, and engaged with top beauty distributors and influencer PR agencies for product launches.
Business Development Consultant at Holland House Colombia - Colombian-Dutch Chamber of Commerce
August 31, 2022 - August 29, 2025
Positioning and internationalizing over 30 textile, beauty, and care brands. Conducted consumer engagement benchmarking for new markets including health market research in Peru. Coordinated health events with 200 participants and organized over 180 networking sessions with major key contacts.
Content Creation Project Manager at Makeup Forever - LVMH
January 1, 2024 - Present
Creation, editing and planning of 60 monthly videos focused on product, lifestyle, fashion shows, events, backstage shootings and makeup artists. Managed editorial calendar for TikTok and Reels, organized shootings with internal and external teams including budget, casting and timing. Directed influencer media campaigns and social media activations for product launches and key events, wrote captions and programmed monthly video content. Provided briefing to influencers and analyzed social media performance with KPIs.
Consultant Projects at EM Normandie
August 31, 2022 - August 29, 2025
Conducted brand study and virtual influencer proposition for Guerlain, digital marketing strategy for M. Micallef, event communication project for NATAN, and digital social media analysis for Gien Faïencerie.

Education

Master of Science in Marketing and Digital in Luxury and Lifestyle at EM Normandie Business School
January 1, 2022 - January 1, 2023
International Business and Relations (BAC +5) at Lasalle University
January 1, 2017 - December 31, 2021
MSc Marketing and Digital in Luxury and Lifestyle at EM Normandie Business School (Paris, France)
January 1, 2022 - December 31, 2023

Qualifications

IELTS C1 Certificate
January 11, 2030 - August 26, 2025
Google Ads Search Certificate
January 11, 2030 - August 26, 2025
Content Marketing Hubspot Global Engagement e-certificate program
January 11, 2030 - August 26, 2025
International Social Media PR and Influence Makeup Forever - LVMH
July 1, 2023 - December 31, 2023

Industry Experience

Retail, Media & Entertainment, Consumer Goods, Professional Services, Travel & Hospitality
    paper CONTENT CREATION FOR MAKE UP FOR EVER SOCIAL MEDIA

    Création de contenu, édition et planification de 60 vidéos mensuelles (Product focus, lifestyle, fashion show, events, backstage shootings and makeup artists)
    Gestion du calendrier éditorial TikTok et Reels de la marque
    Organization des shootings avec équipes internes et externes (gestion budget par shoot, casting, timing)
    Direction et brief pour une campagne média avec des Influenceuses françaises (@mayadorable, @mariegaguech et @yanissaxoxo)
    Activation des réseaux sociaux pour les lancements et moments clés de l’année (fêtes de fin d’année, Saint-Valentin, Halloween, etc.)
    Brief pour les flatlays ongoing (cross-selling, E-COMMERCE, lancements, et social media friendly)
    Rédaction de captions et programmation du contenu mensuel pour toutes les vidéos
    Création de concepts, conception et édition des stories quotidiennes pour Instagram
    Briefing des influenceurs pour soutenir la création de contenu en suivant les tendances
    Analyse mensuelle des performances sur les réseaux sociaux avec les principaux KPI

    paper CONTENT CREATION FOR MAKE UP FOR EVER SOCIAL MEDIA

    Création de contenu, édition et planification de 60 vidéos mensuelles (Product focus, lifestyle, fashion show, events, backstage shootings and makeup artists)
    Gestion du calendrier éditorial TikTok et Reels de la marque
    Organization des shootings avec équipes internes et externes (gestion budget par shoot, casting, timing)
    Direction et brief pour une campagne média avec des Influenceuses françaises (@mayadorable, @mariegaguech et @yanissaxoxo)
    Activation des réseaux sociaux pour les lancements et moments clés de l’année (fêtes de fin d’année, Saint-Valentin, Halloween, etc.)
    Brief pour les flatlays ongoing (cross-selling, E-COMMERCE, lancements, et social media friendly)
    Rédaction de captions et programmation du contenu mensuel pour toutes les vidéos
    Création de concepts, conception et édition des stories quotidiennes pour Instagram
    Briefing des influenceurs pour soutenir la création de contenu en suivant les tendances
    Analyse mensuelle des performances sur les réseaux sociaux avec les principaux KPI