I am a digital brand & growth strategist with 3+ years of experience designing identity-led brand systems and scalable content architectures for fashion, beauty, hair care, and lifestyle brands. I am the founder of Daplush Creative Studio, where I have consistently transformed underperforming brand accounts into high-engagement, conversion-oriented digital presences—growing client reach from 3.1K to 68.6K and boosting link clicks by 250% through structured strategy and creative direction. I specialise in brand positioning, campaign architecture, storytelling frameworks, community engagement systems, and AI-assisted content optimization. I help build brands that don’t just post content but create measurable impact. My approach blends education, strategy, and hands-on execution to move audiences from discovery to purchase. I design four-pillar content ecosystems (educational, promotional, storytelling, and interactive), apply audience psychology and identity-based community naming to foster loyalty, and continuously refine content with AI-powered tools to improve speed and performance. This empowers brands in fashion, beauty, hair, and lifestyle to scale responsibly while maintaining a distinct, emotion-driven voice.

Maria Damilola Oguntimehin

I am a digital brand & growth strategist with 3+ years of experience designing identity-led brand systems and scalable content architectures for fashion, beauty, hair care, and lifestyle brands. I am the founder of Daplush Creative Studio, where I have consistently transformed underperforming brand accounts into high-engagement, conversion-oriented digital presences—growing client reach from 3.1K to 68.6K and boosting link clicks by 250% through structured strategy and creative direction. I specialise in brand positioning, campaign architecture, storytelling frameworks, community engagement systems, and AI-assisted content optimization. I help build brands that don’t just post content but create measurable impact. My approach blends education, strategy, and hands-on execution to move audiences from discovery to purchase. I design four-pillar content ecosystems (educational, promotional, storytelling, and interactive), apply audience psychology and identity-based community naming to foster loyalty, and continuously refine content with AI-powered tools to improve speed and performance. This empowers brands in fashion, beauty, hair, and lifestyle to scale responsibly while maintaining a distinct, emotion-driven voice.

Available to hire

I am a digital brand & growth strategist with 3+ years of experience designing identity-led brand systems and scalable content architectures for fashion, beauty, hair care, and lifestyle brands. I am the founder of Daplush Creative Studio, where I have consistently transformed underperforming brand accounts into high-engagement, conversion-oriented digital presences—growing client reach from 3.1K to 68.6K and boosting link clicks by 250% through structured strategy and creative direction. I specialise in brand positioning, campaign architecture, storytelling frameworks, community engagement systems, and AI-assisted content optimization. I help build brands that don’t just post content but create measurable impact.

My approach blends education, strategy, and hands-on execution to move audiences from discovery to purchase. I design four-pillar content ecosystems (educational, promotional, storytelling, and interactive), apply audience psychology and identity-based community naming to foster loyalty, and continuously refine content with AI-powered tools to improve speed and performance. This empowers brands in fashion, beauty, hair, and lifestyle to scale responsibly while maintaining a distinct, emotion-driven voice.

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Language

English
Fluent

Work Experience

Founder & Digital Brand Growth Strategist at Daplush Creative Studio Ltd
January 1, 2023 - Present
Founder and lead strategist for a remote-ready digital branding and growth agency. Led end-to-end brand strategy engagements from initial audit and positioning through to content architecture, campaign execution, creative direction, and performance analysis. Built scalable brand systems and content architectures for fashion, beauty, hair care, and lifestyle brands. Key achievements include growing client Instagram reach from 3.1K to 68.6K through structured content redesign, expanding audience reach and engagement, and delivering multiple 30+ reusable content systems while driving measurable business impact across portfolios.

Education

International Foundation Programme — Art & Media at Middlesex University Dubai
December 13, 2021 - June 23, 2022
BSc — Peace Studies & Conflict Resolution at National Open University of Nigeria
September 26, 2018 - January 1, 2027

Qualifications

Professional Diploma in Social Media Management & Advertising
February 22, 2024 - March 26, 2024
Digital Marketing Certification - Gateway, Mastercard Foundation
May 1, 2026 - June 7, 2026
Google Data Analytics Certification
April 11, 2026 - August 2, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Consumer Goods
    Royal Stitches

    Built a full launch and growth strategy across Instagram and TikTok simultaneously
    Developed structured content pillars: product showcase, styling, BTS, and cultural storytelling.
    Designed a video-first content strategy, reels drove 50%+ of total Instagram views.
    Implemented SEO optimisation: hashtag strategy, captions, keyword-rich bios.
    Managed paid promotion on Meta: ₦20,000 funded (not used yet)
    Launched and grew a TikTok page from zero to 39 followers with 401 likes.
    IInstagram accounts reached from 355 > 3.9k in 40 days, organically.