I'm Maria Dmitrieva, a dynamic Content Strategist, PR & Communications expert with 15+ years of experience in high-impact brand storytelling. I specialize in authentic AI-driven and UGC-style content across Reels, TikTok, and YouTube Shorts to drive engagement and product adoption. As a former creative agency founder, I lean into Lo-Fi aesthetics and atomic editing to maximize viewer retention and reveal brand depth. Based in Lisbon and available for EST/CET synchronization, I collaborate with cross-functional teams to shape brand voice, craft compelling narratives, and build scalable content strategies that accelerate growth.…

Maria Dmitrieva

I'm Maria Dmitrieva, a dynamic Content Strategist, PR & Communications expert with 15+ years of experience in high-impact brand storytelling. I specialize in authentic AI-driven and UGC-style content across Reels, TikTok, and YouTube Shorts to drive engagement and product adoption. As a former creative agency founder, I lean into Lo-Fi aesthetics and atomic editing to maximize viewer retention and reveal brand depth. Based in Lisbon and available for EST/CET synchronization, I collaborate with cross-functional teams to shape brand voice, craft compelling narratives, and build scalable content strategies that accelerate growth.…

Available to hire

I’m Maria Dmitrieva, a dynamic Content Strategist, PR & Communications expert with 15+ years of experience in high-impact brand storytelling. I specialize in authentic AI-driven and UGC-style content across Reels, TikTok, and YouTube Shorts to drive engagement and product adoption. As a former creative agency founder, I lean into Lo-Fi aesthetics and atomic editing to maximize viewer retention and reveal brand depth.

Based in Lisbon and available for EST/CET synchronization, I collaborate with cross-functional teams to shape brand voice, craft compelling narratives, and build scalable content strategies that accelerate growth.

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Skills

Experience Level

Language

Russian
Fluent
English
Fluent
Portuguese
Beginner

Work Experience

Strategic Communications & Production Lead at SOLIGORSK POULTRY FACTORY
June 1, 2018 - May 1, 2019
Led brand repositioning and produced a cinematic TV commercial to modernize the industrial image of a major manufacturer. Served as primary liaison between brand and creative teams, sourcing contractors (cinematographers, drone pilots, motion designers) and ensuring assets met global B2B negotiation standards. Wrote the creative concept and scripts, supervising production from concept to final cut.
Global PR & Brand Manager at iFACTORY3D
February 1, 2019 - November 1, 2021
Directed PR and content strategy for a viral Kickstarter campaign, achieving 200% of the funding goal. Authored global press releases and media kits; secured coverage in EU publications and major news agencies.
Social Media & UGC Lead at BELAGROZDRAVNITSA (Medical Spa Network)
January 1, 2018 - December 1, 2025
Scaled Instagram community from 0 to 10,000+ followers organically through viral storytelling and gamified mechanics. Engineered interactive UGC campaigns that drove a continuous stream of user-generated content and viral engagement.
Head of E-commerce & Brand Growth at MRS. CRAFTWOOD (DTC Brand)
February 1, 2023 - Present
Developed a full-cycle content strategy for a niche Montessori brand, overseeing visual storytelling and UGC orchestration. Scaled brand presence in the EU sustainable goods market via targeted Meta campaigns and industry partnerships.
Content Strategy Lead at Ampermy (Wellness Center)
January 1, 2023 - August 1, 2023
Led content strategy and production for a wellness center; defined content architecture and distribution across platforms.
Creative Agency Founder & CEO at Minsk
May 1, 2015 - March 1, 2021
Founded and led an independent creative agency; delivered global PR, crisis communications, and UGC initiatives; successfully sold the agency.
Crisis Communications Manager at DEA SYSTEM CIS
January 1, 2017 - April 1, 2018
Managed crisis communications for CIS markets; developed messaging, media outreach, and rapid response strategies.
Economic Journalist & Correspondent at BELTA (National News Agency)
May 1, 2013 - April 1, 2015
Covered economics as journalist/correspondent; produced news stories and analyses; developed newsroom reporting experience.
Brand Growth & Content Lead at MRS. CRAFTWOOD (DTC E-commerce)
February 1, 2023 - Present
Primary creator and face for a premium nursery decor brand; produced high-performing UGC for Instagram and TikTok; built visual identity through Montessori-inspired educational storytelling; established brand authority in the sustainable goods market through consistent short-form video content.
Content Strategy Lead at AMPERMY (Medical & Wellness Center)
January 1, 2023 - August 31, 2023
Supervised remote teams in creating educational video assets and blog content, ensuring medical accuracy and audience engagement; refined the brand voice for maximum impact during the project launch phase.
Remote Global Brand Manager & Spokesperson at IFACTORY3D (Tech Startup)
February 1, 2019 - November 30, 2021
Primary spokesperson and anchor for a global tech brand, managing sensitive media inquiries and community updates; produced video content and media kits that helped a Kickstarter campaign reach 200% of its funding goal; maintained 100+ media relationships, pitching stories to major tech and news agencies.
Belarus Brand Activation & Experiential Lead at MILA (Beauty Retail Chain)
March 1, 2018 - September 30, 2020
Led large-scale 'Beauty Box' activations, engaging with 5,000+ women through live on-camera and offline demonstrations; achieved 650,000+ social reach through viral video cases and interactive events; drove a 2.5x increase in Average Transaction Value through experiential content marketing.
Brand Growth & Content Lead at MRS. CRAFTWOOD
February 1, 2023 - Present
Primary creator and face for a premium nursery decor brand, producing high-performing UGC for Instagram and TikTok. Architected the brand's visual identity through Montessori-inspired educational storytelling, establishing authority in sustainable goods.
Content Strategy Lead at AMPERMY
January 1, 2023 - August 31, 2023
Supervised remote teams in creating educational video assets and blog content, ensuring medical accuracy and audience engagement. Refined the brand voice to maximize market impact during the project launch phase.
Global Brand Manager & Spokesperson at IFACTORY3D
February 1, 2019 - November 30, 2021
Served as the primary spokesperson and anchor for a global tech brand, managing sensitive media inquiries and community updates. Produced video content and media kits that helped a Kickstarter campaign reach 200% of its funding goal. Maintained 100+ media relationships, pitching stories to major tech and news agencies.
Brand Activation & Experiential Lead at MILA
March 1, 2018 - September 30, 2020
Led large-scale 'Beauty Box' activations, engaging directly with 5,000+ women through live on-camera and offline demonstrations. Achieved a social media reach of 650,000+ through viral video cases and interactive shopping mall events. Result: Drove a 2.5x increase in Average Transaction Value through experiential content marketing.
Brand Activation & Experiential Lead at MILA (Beauty Retail Chain) - Belarus
March 1, 2018 - September 30, 2020
Led large-scale 'Beauty Box' activations, engaging directly with 5,000+ women through live on-camera and offline demonstrations. Achieved a social media reach of 650,000+ through viral video cases and interactive shopping mall events. Result: Drove a 2.5x increase in Average Transaction Value through experiential content marketing.

Education

Bachelor’s Degree in Journalism & Marketing Communication at Belarusian State University
January 11, 2030 - January 28, 2026
Bachelor’s Degree in Journalism & Marketing Communication at Belarusian State University
January 11, 2030 - February 6, 2026
Bachelor’s Degree in Journalism & Marketing Communication at Belarusian State University
January 11, 2030 - February 6, 2026
Targeting & Performance Marketing at Red Hamster Agency
January 11, 2030 - February 6, 2026
Integrated Marketing Communications at IE University Business School, Spain
January 11, 2030 - February 6, 2026
Bachelor’s Degree in Journalism & Marketing Communication at Belarusian State University
January 11, 2030 - February 8, 2026
Bachelor’s Degree in Journalism & Marketing Communication at Belarusian State University
January 11, 2030 - February 24, 2026
Targeting & Performance Marketing at Red Hamster Agency
January 11, 2030 - February 24, 2026
Integrated Marketing Communications at IE University Business School, Spain
January 11, 2030 - February 24, 2026

Qualifications

Product PR: Global Media Relations
January 11, 2030 - January 28, 2026
Integrated Marketing Communications
January 11, 2030 - January 28, 2026
Targeting & Performance Marketing
January 11, 2030 - February 6, 2026
Integrated Marketing Communications
January 11, 2030 - February 6, 2026
Targeting & Performance Marketing
January 11, 2030 - February 6, 2026
Integrated Marketing Communications
January 11, 2030 - February 6, 2026
Targeting & Performance Marketing
January 11, 2030 - February 8, 2026
Integrated Marketing Communications
January 11, 2030 - February 8, 2026
Targeting & Performance Marketing
January 11, 2030 - February 24, 2026
Integrated Marketing Communications
January 11, 2030 - February 24, 2026

Industry Experience

Media & Entertainment, Professional Services, Manufacturing, Software & Internet, Education, Retail, Healthcare, Other, Consumer Goods

Skills

Experience Level