2-paragraph first-person bio, friendly tone

Maria Alejandra Peña Gonzalez

2-paragraph first-person bio, friendly tone

Available to hire

2-paragraph first-person bio, friendly tone

Experience Level

Expert
Expert

Language

English
Advanced
Spanish; Castilian
Fluent
Portuguese
Advanced

Work Experience

Lead Content Strategist at Pinchili China (Remote) – Tu Creador de Contenido Agencia
January 1, 2017 - January 1, 2025
Designed and executed 360° digital content strategies including branding, content production, SEO, and paid media. Created multilingual content (English, Spanish, Portuguese) for social media and web. Directed audiovisual production and PR initiatives. Built partnerships with brands, influencers, and regional collaborators. Achievements include growing Instagram from 15K to 550K followers organically; expanding reach across tourism, lifestyle, sports, technology, and e-commerce in Latin America, the US, Brazil, and Europe; increasing engagement and retention by 40%–200% depending on platform and campaign. Produced content for Surf Español project with 10M+ reach every 90 days.
Head of Content at Pinchili China
January 1, 2017 - January 1, 2023
Remote China-based company focusing on international trade and consulting. Created multilingual content (English, Spanish, Portuguese) for social media and web. Managed content across Instagram, TikTok, YouTube, LinkedIn and Facebook. Directed audiovisual production and PR initiatives. Built partnerships with brands, influencers, and regional collaborators. Achievements include growth of reach and engagement across multiple platforms and sustainable long-term audience loyalty.
Marketing Director at Hotel Osadía Ventura (Colombia) Remote
January 1, 2017 - January 1, 2023
Planned and executed Meta Ads and Google Ads campaigns; managed email marketing, promotions, and guest communications. Produced high-quality audiovisual content (drone, photography, video) for brand campaigns. Organized events including Paradis Surf Festival; managed partnerships with brands and influencers. Achievements include increased bookings, stronger brand positioning, and higher engagement with digital audiences.
Journalist & Reporter at Caraota Digital
January 1, 2015 - January 1, 2018
Wrote news articles, interviews and reports across sports, technology, and entertainment. Produced long-form storytelling on tourism, surfing, and adventure. Received training in SEO writing, digital production and advertising copywriting.
Journalist & Reporter at La Patilla
January 1, 2018 - January 1, 2021
Wrote news articles, interviews and reports across sports, technology, and entertainment. Produced long-form storytelling on tourism, surfing, and adventure. Received training in SEO writing, digital production and advertising copywriting.
Journalist & Reporter at La Patilla
January 1, 2021 - January 1, 2025
Wrote news articles, interviews and reports across sports, technology, and entertainment. Produced long-form storytelling on tourism, surfing, and adventure. Received training in SEO writing, digital production and advertising copywriting.
Lead Content Strategist at Tu Creador de Contenido Agencia
January 1, 2019 - January 1, 2025
Designed 360° digital strategies including branding, content production, SEO and paid media. Developed content frameworks focused on organic growth and conversion. Produced and edited videos, photography and multi-platform visual content. Built partnerships with brands, influencers, and regional collaborators. Result: Increased sales, improved brand positioning, strengthened long-term customer loyalty for multiple clients.
Journalist & Reporter at Caraota Digital.net
January 1, 2015 - January 1, 2018
Wrote news articles, conducted interviews, and produced reports across sports, technology, and entertainment. Produced long-form storytelling pieces on tourism, surfing, and adventure. Received training in SEO writing, digital production and advertising copywriting.
Journalist & Reporter at La Patilla.com
January 1, 2018 - January 1, 2021
Covered news in politics, sports, finance, and entertainment. Produced specialized reports on extreme sports and tourism. One of Venezuela's top digital media outlets combining journalism, digital strategy, and audiovisual production to create content that performs, connects, retains, and converts. Built repeatable storytelling systems delivering measurable growth, brand consistency and long-term retention.
Marketing Director at Hotel Osadía Ventura
January 1, 2017 - January 1, 2023
Colombia (Remote). Luxury boutique hotel focused on premium tourism experiences. Planned and executed Meta Ads and Google Ads campaigns. Managed email marketing, promotions, and guest communications. Produced high-quality audiovisual content (drone, photography, video) for brand campaigns. Resulted in increased bookings, stronger brand positioning and higher engagement with digital audiences.

Education

Bachelor's Degree in Social Communication (Writing Specialization) at Universidad Católica Santa Rosa, Venezuela
January 11, 2030 - December 10, 2025
Bachelor's Degree in Social Communication (Writing Specialization) at Universidad Católica Santa Rosa, Venezuela
January 11, 2030 - December 10, 2025

Qualifications

Bachelor's Degree in Social Communication (Writing Specialization)
January 11, 2030 - December 10, 2025

Industry Experience

Media & Entertainment, Travel & Hospitality, Software & Internet, Professional Services, Retail, Education