Available to hire
I’m Maria Alexandrakis de Castro, a Senior Organic Growth Marketer focused on scalable SEO and Answer Engine Optimization (AEO) to boost executive discoverability and trust for coaching, health, tech, and engineering brands.
I build proprietary frameworks that turn deep expertise into searchable knowledge assets and optimized conversion pathways. I also design AI-driven discovery strategies, speak at industry events, and mentor cross-functional teams to grow digital authority in the AI era.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Dutch
Fluent
English
Fluent
French
Advanced
German
Fluent
Spanish; Castilian
Advanced
Italian
Advanced
Work Experience
Founder at Madeca Consulting & Coaching
October 1, 2024 - PresentFounder of Madeca Consulting & Coaching. Design Organic Authority Ecosystems with high-impact SEO, Answer Engine Optimization (AEO), and personal-brand strategies to maximize executive discoverability and trust. Build proprietary frameworks that convert deep expertise into searchable knowledge assets and optimized conversion pathways. Serve as an industry speaker delivering keynotes and masterclasses on AI discoverability and digital authority building.
Head of Marketing Board at ICF Germany
February 1, 2026 - PresentStrategic marketing leader for the chapter, shaping the marketing strategy and digital ecosystem. Monitor KPIs across website, social, email, and multi-channel campaigns; lead a volunteer marketing team; align content and PR to ensure strategic positioning and chapter growth.
Senior SEO Consultant at Adamicus
May 1, 2025 - November 30, 2025Led high-level SEO consultations and audits for key agency accounts; defined roadmaps for organic growth; mentored the content team; developed topic clusters and internal linking strategies improving UX and crawlability; championed employer branding via LinkedIn campaigns.
SEO Consultant (Project) at Norisk Group - MYTY
October 1, 2024 - February 28, 2025Pioneered automated content creation using ChatGPT-Google Sheets integration and custom GPTs; carried out SEO roadmaps, performance reporting, and audits aligned with client KPIs; delivered a deep-dive SEO and Employer Branding analysis to drive lead generation.
SEO Manager (Electronics/Engineering) at Buerklin
August 1, 2022 - September 30, 2024Owned the organic strategy for an electronics e-commerce platform with 800,000+ webpages; led cross-functional category optimization aligning Product, Sales, and IT; improved traffic and internal search accuracy; served as in-house SEO trainer and brand ambassador.
Online Marketing Manager (Pharma/Health) at Boiron
November 1, 2020 - May 31, 2022Defined and executed the Belgian digital marketing roadmap (SEO, SEA, Display) for the market; managed health-sector content compliance; budget and team leadership; enhanced employer branding through strategic partnerships.
Digital Marketing Specialist at EFQM & Canton du Jura
January 1, 2019 - June 30, 2020Brand strategy and content development, social media campaigns, and landing page optimization with a strong emphasis on SEO best practices.
HR Generalist & Recruiter (Engineering) at Recticel & Engie
September 1, 2016 - December 31, 2018Employer branding and talent acquisition for civil and industrial engineers; intranet communications and content for learning and development.
Digital Marketing Specialist Roles at EFQM & Canton du Jura
January 1, 2019 - June 1, 2020Brand Strategy & Content: Created brand awareness strategies, social media campaigns, and optimized key landing pages with a deep focus on SEO best practices.
Education
Tech SEO Pro at Kristina Azarenko
January 1, 2024 - April 3, 2026SEO Professional at 121WATT School for Digital Marketing
January 1, 2023 - April 3, 2026Transformative Coaching at Coach Masters Academy
January 1, 2021 - December 31, 2022Postgrad. Digital Marketing at IHECS Journalism & Communication
January 1, 2020 - December 31, 2020Postgrad. Copywriting at Centrum Voor Afstandsonderwijs
January 1, 2019 - December 31, 2019Postgrad in HR & Corporate Performance Management at KU Leuven Assoc.
January 1, 2015 - December 31, 2018Bachelor in Business Translation (Dutch, French, English, German) at KU Leuven Assoc.
January 1, 2011 - December 31, 2015Tech SEO Pro at Kristina Azarenko
January 1, 2024 - April 3, 2026SEO Professional at 121WATT School for Digital Marketing
January 1, 2023 - April 3, 2026Transformative Coaching at Coach Masters Academy
January 1, 2021 - December 31, 2022Postgrad. Digital Marketing at IHECS Journalism & Communication
January 1, 2020 - April 3, 2026Postgrad. Copywriting at Centrum Voor Afstandsonderwijs
January 1, 2019 - April 3, 2026Postgrad. HR & Corporate Performance Management at KU Leuven
January 1, 2015 - December 31, 2018Bachelor in Business Translation (DU, FR, EN, GE) at KU Leuven
January 1, 2011 - December 31, 2015Qualifications
Tech SEO Pro
January 1, 2024 - April 3, 2026SEO Professional
January 1, 2023 - April 3, 2026Transformative Coaching
January 1, 2021 - December 31, 2022Postgrad Digital Marketing
January 1, 2020 - December 31, 2020Tech SEO Pro
January 1, 2024 - April 3, 2026SEO Professional
January 1, 2023 - April 3, 2026Transformative Coaching
January 1, 2021 - December 31, 2022Postgrad. Digital Marketing
January 1, 2020 - April 3, 2026Postgrad. Copywriting
January 1, 2019 - April 3, 2026Postgrad. HR & Corporate Performance Management
January 1, 2015 - December 31, 2018Bachelor in Business Translation
January 1, 2011 - December 31, 2015Industry Experience
Healthcare, Manufacturing, Software & Internet, Professional Services, Media & Entertainment, Education, Computers & Electronics
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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