Available to hire
I am a highly driven and adaptable professional with a passion for building meaningful insights that connect with people. Known for combining creativity with structure, and vision with execution. I always seek growth, new challenges, and opportunities to create work that makes an impact, while continuously learning from different industries, cultures, and experiences.
I handle all creative deliverables including copywriting in both English and Arabic across all assigned accounts. I develop creative and digital strategies, along with full strategic presentations for ongoing projects and new business pitches. I plan and oversee content creation, including monthly content calendars, campaign copies, and storyboards. I create campaign concepts and pitch decks, ensuring strong storytelling and clear brand direction across all platforms.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Arabic
Fluent
English
Fluent
French
Beginner
Work Experience
Creative Strategist & Content Creator at Revolt Fitness
October 31, 2024 - August 5, 2025Part-time role focused on creating strategic marketing content and campaigns for a sports complex. Developed content, copywriting, and creative direction tailored to the fitness and wellness industry. Oversaw execution alongside designers and motion graphics teams.
Creative Strategist & Content Creator (Part-Time) at Revolt Fitness
October 31, 2024 - August 5, 2025Led creative strategy, content creation, and copywriting. Created marketing and content plans, managed social media. Oversaw execution with designers and motion graphics teams.
Senior Creative at Event House Egypt
August 31, 2024 - August 5, 2025Leading all creative aspects for Event House. Crafting concepts for clients' events and creating digital creative strategies, content creation, and copywriting. Overseeing execution with designers and motion graphics teams.
Creative Strategist & Content Creator at Event House Egypt
August 31, 2024 - August 5, 2025Led all creative aspects of event campaigns, including crafting concepts, digital strategy, content creation, and copywriting. Supervised execution with designers and motion graphics specialists.
Senior Creative at HrMny Co
August 31, 2024 - August 5, 2025Lead on all creative aspects within the company and clients. Craft concepts, write copy in English and Arabic, and develop comprehensive strategies for clients including Mercedes-Benz, Maestro Pizza, Bin Sina, GAC, Five Guys, SIXT, GMG, Alfa Romeo, DMCC, Yas Marina, and Befit. Manage monthly content calendars, design impactful campaign concepts tailored for GCC clients, and oversee execution with designers and motion graphic teams.
Senior Creative at HrMny Co
August 31, 2024 - August 5, 2025Leading all things creative at HrMny and its clients. Crafting concepts and writing strategy and content for existing and prospective clients. Creating and managing monthly content calendars and designing impactful campaign concepts for GCC clients such as Mercedes-Benz, Maestro Pizza, Bin Sina, GAC, Five Guys, SIXT, GMG, Alfa Romeo, DMCC, Yas Marina, and Befit.
Senior Creative Strategist | Writer | Content Creator at Hrmny Co
August 31, 2024 - August 5, 2025Craft all creative copywriting in English and Arabic for Hrmny and its clients. Develop comprehensive strategies and write-ups for existing and prospective clients. Manage monthly content calendars for GCC clients. Design impactful campaign concepts tailored for GCC clients including Mercedes-Benz, Maestro Pizza, Bin Sina, GAC, Five Guys, SIXT, GMG, Alfa Romeo, DMCC, YAS MARINA, and BEFIT. Lead all creative aspects in Eventhouse, craft concepts for client events, create digital creative strategies, content creation, and copywriting. Oversee execution with designers and motion graphics teams.
Smart Home Solutions Strategy & Content at Robo Hub
May 31, 2024 - August 5, 2025Freelance strategy and content creation for smart home solutions.
Strategist & Creative Director & Content Creator (Part-Time) at Revolt Fitness (Sports Complex), Mugshots Agency by LA7 Gym Owner
February 29, 2024 - August 5, 2025Developing and executing marketing plans aligned with overall business strategy. Collaborating closely with designers, copywriters, and account managers to develop compelling content and experiences that resonate with target audiences.
Creative Strategist & Content Creator | Part-Time at Mugshots Agency by LA7 Gym Owner
February 28, 2024 - August 5, 2025Developed marketing strategies and led content creation. Collaborated with designers and copywriters to deliver engaging marketing materials and campaigns.
Creative Strategist & Content Creator | Part-Time at Revolt Fitness (Sports Complex)
February 28, 2024 - August 5, 2025Developed and executed marketing plans running parallel with company objectives. Collaborated closely with design and creative teams to develop compelling content aligning with target audiences, while leading creative strategy and content production initiatives.
Creative Strategist & Content Creator | Part-Time Creative Director & Content Creator at Revolt Fitness (Sports Complex) & Mugshots Agency by LA7 Gym Owner
February 28, 2024 - August 5, 2025Led creation of marketing content and strategies. Developed and executed marketing plans aligning with company business strategies. Worked closely with designers, copywriters, account managers, and creative team members to develop compelling content that resonates with the target audience.
Creative Manager (Full-Time Remote) at Hrmny Co
January 1, 2024 - PresentIn-house marketing content creation and creative strategy. Location rebranding and pitch deck creation. Conceptualizing and implementing creative projects, overseeing completion, collaborating with account executives, and directing talent teams including art directors, illustrators, and copywriters. Leading brainstorming and creative sessions, and writing/designing unique and well-crafted copy for client needs and internal initiatives.
Creative Manager | Full-Time Remote at Hrmny Co | Dubai & Riyadh
January 1, 2024 - PresentLeading all creative activities focusing on event concepts, digital creative strategy, content creation, and copywriting. Oversaw execution with designers and motion graphics to deliver quality creative campaigns.
Creative Manager at HrMny Co
January 1, 2024 - PresentFull-time remote role leading the creative department, developing concepts, guidelines, and strategies for various projects while collaborating with account executives to meet client requirements. Direct and motivate art directors, illustrators, and copywriters to produce effective creative outputs. Lead brainstorming sessions, write unique and well-crafted copy meeting client and company standards.
Creative Manager at HrMny Co
January 1, 2024 - PresentFull-time remote role managing creative direction and strategy for clients and campaigns.
Senior Creative / Full-Time Remote Creative Manager at Hrmny Co | Dubai & Riyadh
January 1, 2024 - PresentConceive and implement concepts, guidelines, and strategies in various creative projects and oversee their completion. Collaborate with account executives to understand client requirements. Direct and motivate teams of art directors, illustrators, and copywriters to utilize their talents effectively. Lead brainstorming and creative sessions to generate ideas. Write and design unique, well-crafted copy meeting client and company needs.
Inspirational Wear Strategy & Content (Freelance) at Goated
December 1, 2023 - PresentFreelance strategy and content creation for inspirational wear.
Senior Creative Strategist, Writer, Content Creator at Hrmny Co
November 1, 2023 - PresentCrafting all creative copywriting in English and Arabic for Hrmny and its clients. Developing comprehensive strategies and write-ups for existing and prospective clients. Creating and managing monthly content calendars and designing impactful campaign concepts tailored for GCC clients. Clients include Mercedes-Benz, Maestro Pizza, Bin Sina, GAC, Five Guys, SIXT, GMG, Alfa Romeo, DMCC, YAS Marina, and BEFIT.
Senior Creative Strategist | Writer | Content Creator at Hrmny Co | Dubai & Riyadh
November 1, 2023 - PresentLeading all things creative in the company, crafting concepts and digital creative strategy, content creation, and copywriting. Overseeing execution with designers and motion graphics to ensure impactful campaigns tailored for GCC clients including Mercedes-Benz, Maestro Pizza, Bin Sina, GAC, Five Guys, SIXT, GMG, Alfa Romeo, DMCC, YAS MARINA, and BEFIT.
Creative Strategist & Content Creator (Part-Time) at Doob o (Saudi App)
June 30, 2023 - August 5, 2025Leading all creative aspects including quarterly marketing plan, creative strategy, content creation, and copywriting. Overseeing execution with designers and motion graphics teams.
Creative Strategist & Content Creator | Part-Time at Doob o (Saudi App)
June 30, 2023 - August 5, 2025Developed quarterly marketing plans, creative strategy, content creation, and copywriting. Oversaw execution with designers and motion graphics ensuring quality and alignment with the brand.
Creative Strategist & Content Creator at Doob o (Saudi App)
June 30, 2023 - August 5, 2025Part-time role developing and executing marketing plans aligned with company strategies. Collaborated closely with multidisciplinary teams to create compelling content targeting intended audiences. Oversaw campaign executions.
Creative Strategist & Content Creator (Part-Time) at Doobo (Saudi App)
June 30, 2023 - August 5, 2025Developed and executed marketing plans aligned with business strategy. Collaborated with teams to develop compelling content and experiences for target audiences.
Creative Strategist & Content Creator | Part-Time at Doob o (Saudi App)
June 30, 2023 - August 5, 2025Led all creative activity including the quarterly marketing plan, creative strategy, content creation, and copywriting. Oversaw execution with designers and motion graphics.
Creative Strategist & Content Creator at Doobo (Saudi Apps)
October 1, 2022 - June 30, 2023Developing and executing marketing plans, creative strategy, content creation, campaign concepts, and pitch decks; coordinating with designers and copywriters; remote collaboration.
Creative Strategist at Telda For FinTech Solutions
August 31, 2022 - August 5, 2025Developed and executed marketing plans aligned with company business strategy. Collaborated closely with designers, copywriters, account managers, and other creative team members to develop compelling content resonating with the target audience. Led all creative aspects.
Creative Strategist | Full-Time at Telda For FinTech Solutions
August 31, 2022 - August 5, 2025Developed and executed marketing plans aligned with business strategy. Led creative content development and collaborated with cross-functional teams to produce resonating content experiences.
Creative Strategist at Telda For FinTech Solutions
August 31, 2022 - August 5, 2025Full-time role developing and implementing integrated marketing and creative strategies for fintech solutions. Worked closely with creatives and account managers to produce resonant content and customer experiences.
Creative Strategist at Telda For FinTech Solutions
August 31, 2022 - August 5, 2025Worked full-time developing and implementing creative strategies for the company.
Creative Strategist | Full-Time at Telda For FinTech Solutions
August 31, 2022 - August 5, 2025Developed and executed marketing plans aligning with overall business strategy. Collaborated with designers, copywriters, account managers, and team members to deliver compelling content and experiences that resonate with the target audience.
Senior Content Creator Strategist at AKQA (Hug Digital Formerly)
August 31, 2020 - August 5, 2025Led a team of content creators, attended shoots ensuring great quality, participated in all parts of content delivery until release. Worked with international clients on ongoing content and digital campaigns involving creative directing, shooting, and campaign execution. Handled copywriting and scripting tasks in Arabic and English.
Senior Content Creator Strategist at AKQA (Hug Digital Formerly)
August 31, 2020 - August 5, 2025Led team of content creators, attended shoots, ensured quality, participated in all content delivery phases, worked on ongoing content and digital campaigns for international clients with creative directing, shooting content, campaign execution, and copywriting in Arabic and English.
Content Creator & Senior Copywriter at AKQA (Hug Digital Formerly)
August 31, 2020 - August 5, 2025Led a team of content creators, managed shoots, ensured quality content delivery, and participated in all content-related processes. Worked with international clients on digital campaigns including creative directing, shooting, copywriting, and scriptwriting in both Arabic and English.
Senior Content Creator & Strategist at AKQA (Hug Digital Formerly)
August 31, 2020 - August 5, 2025Led a team of content creators, attended shoots, ensured quality delivery, participated in all content delivery phases until release. Worked with international clients on ongoing content and digital campaigns, directed shoots and campaigns, handled copywriting and scriptwriting tasks for clients in Arabic and English.
Senior Content Creator Strategist | Full-Time at AKQA (Hug Digital Formerly)
August 31, 2020 - August 5, 2025Led content creator teams, attended shoots, ensured quality in content delivery for audience. Worked with international clients on ongoing content and digital campaigns (pitches & current clients). Directed creative shoots and campaigns, handled copywriting/scripts, and wrote captions in both Arabic and English.
Content Creation & Account Handling at Mostafa El Shall
May 31, 2020 - August 5, 2025Content creation and account handling for the client.
Account Handling from A to Z, Content Planning & Management at FIT BOX CORNER
May 31, 2020 - August 5, 2025Managed account handling, content planning, posting, photo editing, photoshoots, art direction, moderation, and management.
Content Creation & Account Handling at Mostafa El Shall
May 31, 2020 - August 5, 2025Handled content creation and account management responsibilities.
Account Handling / Content Creation at Fit Box Corner
May 31, 2020 - August 5, 2025Managed accounts, content planning, posting, photo editing, photoshoots, art direction, moderating and management.
Content Creation & Account Handling at Mostafa El Shall
May 31, 2020 - August 5, 2025Content creation and account management.
Freelance Copywriter | Account Handler at MADS Studio | Interior Design Studio
June 30, 2019 - August 5, 2025Provided copywriting and account handling services for the interior design studio.
Website Copywriter at TAQA Oil Arabia Company
December 31, 2018 - August 5, 2025Handled website content writing.
Website Content Writer at TAQA Oil Arabia Company
December 31, 2018 - August 5, 2025Created content and copywriting for the company website.
Website Content & Copywriting at TAQA Oil Arabia Company
December 31, 2018 - August 5, 2025Worked on website content development and copywriting.
Content Creator & Senior Copywriter at BAM Digital, BAM The Creative Hub
November 30, 2018 - August 5, 2025Account manager and social media branding specialist.
Account Manager, Social Media & Branding at BAM Digital / BAM The Creative Hub
November 30, 2018 - August 5, 2025Handled account management and branding using digital channels and social media marketing.
Account Manager Social Media & Branding at BAM Digital BAM The Creative Hub
November 30, 2018 - August 5, 2025Managed accounts, social media strategies, and branding initiatives. Delivered comprehensive creative and copywriting services to clients.
Account Manager, Social Media & Branding at BAM Digital BAM The Creative Hub
November 30, 2018 - August 5, 2025Managed accounts and branding, social media strategy and execution.
Content Creator & Senior Copywriter | Full-Time at BAM Digital BAM The Creative Hub
November 30, 2018 - August 5, 2025Account management, social media, and branding responsibilities.
Social Media Management | Copywriting at Ellie The Happy Elephant Home Décor Studio
December 31, 2017 - August 5, 2025Managed social media accounts and performed copywriting.
Social Media Management | Copywriting at Ellie The Happy Elephant Home Décor Studio
December 31, 2017 - August 5, 2025Managed social media accounts, created content, and performed copywriting duties.
Social Media Management | Copywriting at Ellie The Happy Elephant Home Décor Studio
December 31, 2017 - August 5, 2025Managed social media and created copywriting content.
Compound Brochure Copywriter at The Creek Project
September 30, 2017 - August 5, 2025Handled copywriting for company brochure.
Compound Brochure Designer at The Creek Project
September 30, 2017 - August 5, 2025Designed brochures for The Creek Project compound.
Brochure Project Contributor at The Creek Project Compound
September 30, 2017 - August 5, 2025Worked on brochure content development.
Real Estate Consultant & Property Agent at SODIC Real Estate & Human Developments
July 31, 2017 - August 5, 2025Contacted potential clients via calls and emails to offer property consultancy services. Prepared and presented business proposals to secure consulting deals. Provided recommendations and advice on property investments. Maintained a database of commercial, industrial, and residential properties. Set plans and channels to achieve quarterly targets. Set and implemented social media and communication campaigns aligned with client marketing strategies. Provided engaging text, image, and video content for social media accounts and executed campaigns. Directed shoots and oversight of execution. Pitching clients with full integrated digital 360 campaign concepts.
Property Consultant & Real Estate Agent at SODIC Real Estate & Human Developments
July 31, 2017 - August 5, 2025Contacted clients for property consultancy, prepared business proposals, secured consulting deals, recommended property investments, maintained database of properties, and set sales & marketing campaigns.
Real Estate Agent & Property Consultant at SODIC Real Estate & Human Developments
July 31, 2017 - August 5, 2025Contacted clients to offer property consultancy services, prepared and presented business proposals, recommended investments, maintained property databases, coordinated marketing and social media campaigns, handled art directing shoots, pitching clients and managing integrated digital campaigns.
Real Estate Agent | Property Consultant at SODIC Real Estate & Human Developments
July 31, 2017 - August 5, 2025Contacted potential clients, offered property consultancy services, prepared and presented business proposals, provided recommendations on property investments, maintained a property database, set plans and channels to achieve quarterly targets, implemented aligned social media and communication campaigns.
Real Estate Agent & Property Consultant | Full-Time at SODIC Real Estate & Human Developments
July 31, 2017 - August 5, 2025Contacted potential clients via calls and emails offering property consultancy services. Prepared and presented business proposals to secure consulting deals. Provided clients recommendations and advice on property investments. Maintained database of commercial, industrial, and residential properties. Set plans and channels to achieve quarterly targets. Managed social media and communication campaigns. Provided engaging social media content and executed campaigns. Art directed shoots, daily workflows, pitching full integrated digital 360 campaigns, art directing, shooting content and campaigns, modeling content, and client liaison.
Freelance Copywriter | Account Handler at MAD Studio | Interior Design Studio
June 30, 2017 - August 5, 2025Freelance copywriting and account handling.
Freelance Copywriter | Account Handler at MAD Studio | Interior Design Studio
June 30, 2017 - August 5, 2025Freelance copywriter and account handler for interior design projects.
Senior Account Executive | Editor at PR Agency
December 31, 2016 - August 5, 2025Senior account executive promoted within one year, managed client relations and editing.
Senior Account Executive | Full-Time (Promoted in 1 Year) at PRAgency
December 31, 2016 - August 5, 2025Senior Account Executive | Full-Time (Promoted in 1 Year) at PR Agency
February 29, 2016 - August 5, 2025Senior account executive duties at PR agency.
Senior Account Executive at PR Agency
February 29, 2016 - August 5, 2025Led account executive role with promotion within one year.
Senior Account Executive at PR Agency
February 29, 2016 - August 5, 2025Full-time senior account executive role with promotion within 1 year, involving client communications and campaign management.
Gymnastic Instructor at The Little Gym Kids Gymnastic Instructor
January 31, 2014 - August 5, 2025Gymnastic instructor role.
Gymnastic Instructor at The Little Gym Kids
January 31, 2014 - August 5, 2025Instructed kids at the gymnasium, coaching gymnastics.
Gymnastic Instructor at The Little Gym Kids
January 31, 2014 - August 5, 2025Full-time gymnastic instructor teaching children, managing sessions, and ensuring safety.
Kids Gymnastic Instructor at The Little Gym Kids
January 31, 2014 - August 5, 2025Gymnastics instructor for kids.
Gymnastic Instructor | Full-Time at The Little Gym Kids
January 31, 2014 - August 5, 2025Gymnastic Instructor role, responsibilities included teaching children's gymnastics.
Education
High School Certificate at Leaders American Schools
January 11, 2030 - August 5, 2025Bachelor's Degree in Mass Communication, Public Relations & Advertising at Modern Sciences and Arts University, Cairo, Egypt
January 11, 2030 - August 5, 2025High School Certificate at Leaders American Schools
January 11, 2030 - August 5, 2025Bachelor’s Degree in Mass Communication, Public Relations & Advertising at Modern Sciences and Arts University
January 11, 2030 - August 5, 2025High School Certificate at Leaders American Schools
January 11, 2030 - August 5, 2025Bachelor's Degree in Mass Communication, Public Relations & Advertising at Modern Sciences and Arts University
January 11, 2030 - August 5, 2025High School Certificate at Leaders American Schools, Cairo, Egypt
January 11, 2030 - August 5, 2025Bachelor’s Degree in Mass Communication, Public Relations & Advertising at Modern Sciences and Arts University, Cairo, Egypt
January 11, 2030 - August 5, 2025High School Certificate at Leaders American Schools
January 11, 2030 - August 5, 2025Bachelor’s Degree in Mass Communication, Public Relations & Advertising at Modern Sciences and Arts University, Cairo, Egypt
January 11, 2030 - August 5, 2025Bachelor's Degree in Mass Communication, Public Relations & Advertising at MSA University
January 11, 2030 - May 19, 2026Qualifications
Certified in recognition of active participation and positive contribution to Leadership training & Project management workshop
January 11, 2030 - August 5, 2025Certified in recognition of active participation and positive contribution to Leadership training & Project management workshop at the MSA University
January 11, 2030 - August 5, 2025Certified in Leadership Training & Project Management Workshop
January 11, 2030 - August 5, 2025Certified in recognition of active participation and positive contribution to Leadership training & Project management workshop at MSA University
January 11, 2030 - August 5, 2025Certified in recognition of active participation and positive contribution to Leadership training & Project management workshop at MSA University
January 11, 2030 - August 5, 2025Certificate in recognition of active participation and positive contribution to Leadership Training & Project Management Workshop at the MSA University
January 11, 2030 - May 19, 2026Industry Experience
Media & Entertainment, Real Estate & Construction, Travel & Hospitality, Professional Services, Consumer Goods, Financial Services, Retail, Education, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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