I’m Maria McSorley, a modern SaaS Growth Marketer specializing in demand generation, ABM and revenue-focused marketing strategies. With 11+ years’ experience accelerating pipeline growth, reducing sales cycles and building scalable marketing engines across B2B and B2C, I combine data-driven experimentation with creative execution to drive predictable ARR and marketing-sourced revenue. I have a track record of delivering integrated multi-channel campaigns across EMEA, North America and APAC, driving MQL, SQL and pipeline uplift through ABM (1:1 and 1:Few), paid media, targeted content, AI-driven automation and lifecycle marketing. I’m highly collaborative in cross-functional environments, partnering with Sales, RevOps, Product and Customer Success to align GTM strategy and deliver measurable commercial impact.…

Maria McSorley

I’m Maria McSorley, a modern SaaS Growth Marketer specializing in demand generation, ABM and revenue-focused marketing strategies. With 11+ years’ experience accelerating pipeline growth, reducing sales cycles and building scalable marketing engines across B2B and B2C, I combine data-driven experimentation with creative execution to drive predictable ARR and marketing-sourced revenue. I have a track record of delivering integrated multi-channel campaigns across EMEA, North America and APAC, driving MQL, SQL and pipeline uplift through ABM (1:1 and 1:Few), paid media, targeted content, AI-driven automation and lifecycle marketing. I’m highly collaborative in cross-functional environments, partnering with Sales, RevOps, Product and Customer Success to align GTM strategy and deliver measurable commercial impact.…

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Experience Level

Language

English
Fluent
Chinese
Beginner

Work Experience

Marketing Campaigns Manager at KnowBe4
January 1, 2025 - Present
Owns full-funnel ABM and integrated campaign strategy to drive enterprise pipeline growth and accelerate revenue across priority regions.
Demand Generation Manager & AI Marketing Lead at Egress (A KnowBe4 Company)
January 1, 2023 - January 1, 2025
Led the EMEA demand engine across paid, inbound, ABM and lifecycle channels to accelerate pipeline; drove AI adoption to scale marketing efficiency.
B2C Community & B2B Digital Marketing Manager at Shepper
January 1, 2022 - January 1, 2023
Owned dual growth remit across B2C community acquisition and B2B digital demand to support rapid scale-up expansion; increased MQLs/SQLs 300%.
Marketing Manager at PolyAI
November 1, 2020 - January 1, 2022
Owned demand creation, ABM and content-led growth initiatives supporting enterprise pipeline for an AI scale-up.

Education

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Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Other, Education, Telecommunications

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