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Marketing Specialist with proven experience helping B2B startups grow through data-driven strategies and creative campaigns. I develop and execute full-funnel marketing plans across paid, owned, and earned channels, from social media and SEO to email, online ads, and influencer partnerships. Skilled in content planning, community management, and collaborating with creative teams to design engaging assets. I combine an analytical mindset with hands-on execution to launch and optimize digital products, drive customer acquisition, and strengthen retention in fast-paced, remote environments.…Marketing Specialist with proven experience helping B2B startups grow through data-driven strategies and creative campaigns. I develop and execute full-funnel marketing plans across paid, owned, and earned channels, from social media and SEO to email, online ads, and influencer partnerships. Skilled in content planning, community management, and collaborating with creative teams to design engaging assets. I combine an analytical mindset with hands-on execution to launch and optimize digital products, drive customer acquisition, and strengthen retention in fast-paced, remote environments.

Eva Mariana Andaluz Camorlinga

Digital Marketer, Social Media Freelancer, Social Media Manager, +2

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Marketing Specialist with proven experience helping B2B startups grow through data-driven strategies and creative campaigns. I develop and execute full-funnel marketing plans across paid, owned, and earned channels, from social media and SEO to email, online ads, and influencer partnerships. Skilled in content planning, community management, and collaborating with creative teams to design engaging assets. I combine an analytical mindset with hands-on execution to launch and optimize digital products, drive customer acquisition, and strengthen retention in fast-paced, remote environments.…Marketing Specialist with proven experience helping B2B startups grow through data-driven strategies and creative campaigns. I develop and execute full-funnel marketing plans across paid, owned, and earned channels, from social media and SEO to email, online ads, and influencer partnerships. Skilled in content planning, community management, and collaborating with creative teams to design engaging assets. I combine an analytical mindset with hands-on execution to launch and optimize digital products, drive customer acquisition, and strengthen retention in fast-paced, remote environments.

Available to hire

Marketing Specialist with proven experience helping B2B startups grow through data-driven strategies and creative campaigns. I develop and execute full-funnel marketing plans across paid, owned, and earned channels, from social media and SEO to email, online ads, and influencer partnerships. Skilled in content planning, community management, and collaborating with creative teams to design engaging assets. I combine an analytical mindset with hands-on execution to launch and optimize digital products, drive customer acquisition, and strengthen retention in fast-paced, remote environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

German

Beginner

English

Fluent

Work Experience

Prismatic Analytics and Social Listening Manager

December 31, 2025 - September 22, 2025

Led data-driven marketing analytics and social listening initiatives, building automated dashboards and insights to optimize campaigns and customer engagement. Collaborated cross-functionally to translate analytics into actionable growth strategies and CRM improvements, with a focus on scaling international brands and multi-channel performance.

Analytics & Social Listening Manager at Prismatic Analytics

January 1, 2025 - September 22, 2025

Led analytics and social listening initiatives for paid and organic campaigns; delivered actionable insights; built dashboards integrating multiple data sources; improved cross-functional collaboration and campaign optimization, contributing to ROI improvements.

Prismatic Analytics and Social Listening Manager at RappiCard – Financial Platform (SuperApp)

December 31, 2023 - September 22, 2025

Directed prismatic analytics and social listening programs for a financial platform, delivering insights that informed marketing strategy, content optimization, and brand performance. Built dashboards (Looker Studio) and automated reporting; supported CRM automation and cross-brand analytics.

Social Media and Content Strategy Manager at RappiCard – Financial Platform (SuperApp)

July 31, 2023 - September 22, 2025

Led growth marketing and analytics for digital channels, developing the social media and content strategy across priority markets. Built automation workflows using Zapier, SQL campaigns, Looker Studio dashboards, and API integrations to accelerate reporting and attribution. Created multi-channel content calendars and launch strategies (YouTube) that delivered a 10% uplift in video views and new user acquisition during peak periods. Optimized campaigns across push notifications, social media, SMS, and email marketing, achieving a 25% uplift in open and conversion rates. Managed paid media and SEO campaigns, developed AI-assisted copy, and produced bi-weekly newsletters with a 55% average open rate, contributing to a 12% increase in user retention. Conducted database analysis for customer insights, informing product and marketing strategies that yielded an 8% uplift in cross-sell opportunities. Led content strategy across six social platforms and CRM, cutting reporting cycle times by 40%

Social Media & Content Strategy Manager at RappiCard – Financial Platform (SuperApp)

July 1, 2023 - September 22, 2025

Led social media and content strategy across platforms; created and managed content calendars; launched a YouTube-focused strategy driving a 10% uplift in video views and new user acquisition; boosted brand recognition and visibility by 15% across key digital channels.

Growth Brand Specialist

November 30, 2022 - September 22, 2025

Led growth branding initiatives and content strategy; managed cross-channel campaigns and social media presence; implemented analytics tooling (GA, Looker Studio, GTM) to track performance and uplift engagement.

Business Development & Sales Representative (Internship) at Steel & Trucks

December 31, 2021 - September 22, 2025

Supported business development and sales activities, contributed to market expansion, and aided CRM and analytics efforts to optimize the sales pipeline.

Business Development & Sales Representative (Internship) at Steel & Trucks

December 31, 2021 - September 22, 2025

Supported business development and sales efforts; identified opportunities, contributed to revenue growth, and assisted in building client relationships during internship.

Business Development & Sales Representative (Internship) at Steel & Trucks

January 1, 2021 - September 22, 2025

Supported business development and sales activities, including outreach, pipeline management, CRM updates, and client communications during internship.