Available to hire
Hi, I’m Maria Casanova, a UX/UI Designer with a Master’s in Computer Engineering. I design user-centered and accessible digital experiences that blend research insights with practical solutions to solve real-world problems.
I’ve worked across both research-driven projects and fast-paced startups, adapting from full user-centered design processes to rapid prototyping. I thrive on creating meaningful experiences that balance user needs with measurable business impact across B2B and B2C products.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Portuguese
Fluent
German
Advanced
Work Experience
UX/UI Designer at GoNina
September 30, 2025 - October 14, 2025Designed company mascot 'Nina' with 10+ expressions and integrated across all touchpoints, creating cohesive brand identity that humanized the platform and improved user engagement. Created an end-to-end gamification model featuring multi-tier progression mechanics, rewards economy, and achievement systems to address user retention challenges.
Lead UX/UI Designer & Specialist at Rapidata
August 31, 2024 - October 14, 2025Designed mobile-optimized micro-tasks that transform complex text comprehension exercises into intuitive 5-second interactions; developed a real-time user preference rating system demo; led end-to-end A/B testing initiatives, data analysis, competitive analysis, and market research to inform landing page design and prototyping.
Lead UI/UX Designer at eMovel
December 31, 2022 - October 14, 2025Developed a CRM tailored for real estate professionals, conducted user research, created personas and information architecture, and designed 58+ screens in a component-based system; led usability testing with multiple iterations to improve task success from 24% to 74% and increase efficiency.
Frontend Developer at Unipartner
September 30, 2019 - October 14, 2025Decreased design rework by 10% through thorough mockup validation; boosted team productivity by 25% by developing onboarding and troubleshooting documentation.
UX/UI Designer at GoNina
September 1, 2025 - October 14, 2025Designed company mascot 'Nina' with 10+ expressions and integrated across all touchpoints, creating a cohesive brand identity that humanized the platform and improved user engagement. Created an end-to-end gamification model featuring multi-tier progression mechanics, rewards economy, and achievement systems to address user retention challenges.
Lead UI/UX Designer & Specialist at Rapidata
August 1, 2024 - October 14, 2025Designed mobile-optimized micro-tasks transforming complex text comprehension exercises into intuitive 5-second interactions; developed a real-time user preference rating system; led end-to-end A/B testing initiatives and data analysis; conducted competitive analysis and market research to inform landing page design and prototyping; produced a responsive solution highlighting unique value propositions.
Lead UI/UX Designer at eMovel
December 1, 2022 - October 14, 2025Developed a CRM tailored for real estate professionals; conducted user research, created personas, empathy maps, and information architecture; designed 58+ screens using a component-based design system; led usability testing and iterations; implemented 52 professional recommendations to improve workflow efficiency.
Frontend Developer at Unipartner
September 1, 2019 - October 14, 2025Worked on IT services for governments, financial institutions, and enterprises; reduced design rework by 10% through thorough mockup validation; boosted team productivity by 25% by developing clear onboarding and troubleshooting documentation.
Education
Master in Computer Engineering at ISCTE – University Institute of Lisbon
January 1, 2020 - December 31, 2022Professional Full-Stack Web Developer at Flag
January 1, 2019 - December 31, 2019Bachelor in Computer Science at Faculty of Sciences of the University of Lisbon
January 1, 2012 - January 1, 2017Bachelor in Computer Science at Faculty of Sciences of the University of Lisbon
January 1, 2012 - January 1, 2017Professional Full-Stack Web Developer at Flag
January 1, 2019 - December 1, 2019Master in Computer Science at ISCTE University Institute of Lisbon
January 1, 2020 - December 1, 2022Qualifications
Professional Full-Stack Web Developer
January 1, 2019 - December 31, 2019Master in Computer Science
January 1, 2020 - December 1, 2022Professional Full-Stack Web Developer
January 1, 2019 - December 1, 2019Bachelor in Computer Science
January 1, 2012 - January 1, 2017Industry Experience
Software & Internet, Real Estate & Construction, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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