Hi, I'm Maria Casanova, a UX/UI Designer with a Master's in Computer Engineering. I design user-centered and accessible digital experiences that blend research insights with practical solutions to solve real-world problems. I've worked across both research-driven projects and fast-paced startups, adapting from full user-centered design processes to rapid prototyping. I thrive on creating meaningful experiences that balance user needs with measurable business impact across B2B and B2C products.

Maria Casanova

Hi, I'm Maria Casanova, a UX/UI Designer with a Master's in Computer Engineering. I design user-centered and accessible digital experiences that blend research insights with practical solutions to solve real-world problems. I've worked across both research-driven projects and fast-paced startups, adapting from full user-centered design processes to rapid prototyping. I thrive on creating meaningful experiences that balance user needs with measurable business impact across B2B and B2C products.

Available to hire

Hi, I’m Maria Casanova, a UX/UI Designer with a Master’s in Computer Engineering. I design user-centered and accessible digital experiences that blend research insights with practical solutions to solve real-world problems.

I’ve worked across both research-driven projects and fast-paced startups, adapting from full user-centered design processes to rapid prototyping. I thrive on creating meaningful experiences that balance user needs with measurable business impact across B2B and B2C products.

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Language

English
Fluent
Portuguese
Fluent
German
Advanced

Work Experience

UX/UI Designer at GoNina
September 30, 2025 - October 14, 2025
Designed company mascot 'Nina' with 10+ expressions and integrated across all touchpoints, creating cohesive brand identity that humanized the platform and improved user engagement. Created an end-to-end gamification model featuring multi-tier progression mechanics, rewards economy, and achievement systems to address user retention challenges.
Lead UX/UI Designer & Specialist at Rapidata
August 31, 2024 - October 14, 2025
Designed mobile-optimized micro-tasks that transform complex text comprehension exercises into intuitive 5-second interactions; developed a real-time user preference rating system demo; led end-to-end A/B testing initiatives, data analysis, competitive analysis, and market research to inform landing page design and prototyping.
Lead UI/UX Designer at eMovel
December 31, 2022 - October 14, 2025
Developed a CRM tailored for real estate professionals, conducted user research, created personas and information architecture, and designed 58+ screens in a component-based system; led usability testing with multiple iterations to improve task success from 24% to 74% and increase efficiency.
Frontend Developer at Unipartner
September 30, 2019 - October 14, 2025
Decreased design rework by 10% through thorough mockup validation; boosted team productivity by 25% by developing onboarding and troubleshooting documentation.
UX/UI Designer at GoNina
September 1, 2025 - October 14, 2025
Designed company mascot 'Nina' with 10+ expressions and integrated across all touchpoints, creating a cohesive brand identity that humanized the platform and improved user engagement. Created an end-to-end gamification model featuring multi-tier progression mechanics, rewards economy, and achievement systems to address user retention challenges.
Lead UI/UX Designer & Specialist at Rapidata
August 1, 2024 - October 14, 2025
Designed mobile-optimized micro-tasks transforming complex text comprehension exercises into intuitive 5-second interactions; developed a real-time user preference rating system; led end-to-end A/B testing initiatives and data analysis; conducted competitive analysis and market research to inform landing page design and prototyping; produced a responsive solution highlighting unique value propositions.
Lead UI/UX Designer at eMovel
December 1, 2022 - October 14, 2025
Developed a CRM tailored for real estate professionals; conducted user research, created personas, empathy maps, and information architecture; designed 58+ screens using a component-based design system; led usability testing and iterations; implemented 52 professional recommendations to improve workflow efficiency.
Frontend Developer at Unipartner
September 1, 2019 - October 14, 2025
Worked on IT services for governments, financial institutions, and enterprises; reduced design rework by 10% through thorough mockup validation; boosted team productivity by 25% by developing clear onboarding and troubleshooting documentation.

Education

Master in Computer Engineering at ISCTE – University Institute of Lisbon
January 1, 2020 - December 31, 2022
Professional Full-Stack Web Developer at Flag
January 1, 2019 - December 31, 2019
Bachelor in Computer Science at Faculty of Sciences of the University of Lisbon
January 1, 2012 - January 1, 2017
Bachelor in Computer Science at Faculty of Sciences of the University of Lisbon
January 1, 2012 - January 1, 2017
Professional Full-Stack Web Developer at Flag
January 1, 2019 - December 1, 2019
Master in Computer Science at ISCTE University Institute of Lisbon
January 1, 2020 - December 1, 2022

Qualifications

Professional Full-Stack Web Developer
January 1, 2019 - December 31, 2019
Master in Computer Science
January 1, 2020 - December 1, 2022
Professional Full-Stack Web Developer
January 1, 2019 - December 1, 2019
Bachelor in Computer Science
January 1, 2012 - January 1, 2017

Industry Experience

Software & Internet, Real Estate & Construction, Professional Services, Media & Entertainment