I'm Marianela Porfiri, a graphic designer specializing in minimalist, customer-focused visual systems for digital and e-commerce brands. I design clean, scalable email and lifecycle communications that prioritize clarity, strong visual hierarchy, and consistent branding. Proficient with Adobe Creative Suite and Figma, I create templates and visuals that optimize engagement and conversion. Remote-ready and deadline-driven, I collaborate cross-functionally with marketing, production, and product teams to deliver high-quality work. My experience spans freelance and agency roles, delivering campaigns and templates for e-commerce, media brands, and corporate clients. I'm excited to bring my expertise to a project that makes an impact—let's meet.…

Marianela Porfiri

I'm Marianela Porfiri, a graphic designer specializing in minimalist, customer-focused visual systems for digital and e-commerce brands. I design clean, scalable email and lifecycle communications that prioritize clarity, strong visual hierarchy, and consistent branding. Proficient with Adobe Creative Suite and Figma, I create templates and visuals that optimize engagement and conversion. Remote-ready and deadline-driven, I collaborate cross-functionally with marketing, production, and product teams to deliver high-quality work. My experience spans freelance and agency roles, delivering campaigns and templates for e-commerce, media brands, and corporate clients. I'm excited to bring my expertise to a project that makes an impact—let's meet.…

Available to hire

I’m Marianela Porfiri, a graphic designer specializing in minimalist, customer-focused visual systems for digital and e-commerce brands. I design clean, scalable email and lifecycle communications that prioritize clarity, strong visual hierarchy, and consistent branding. Proficient with Adobe Creative Suite and Figma, I create templates and visuals that optimize engagement and conversion.

Remote-ready and deadline-driven, I collaborate cross-functionally with marketing, production, and product teams to deliver high-quality work. My experience spans freelance and agency roles, delivering campaigns and templates for e-commerce, media brands, and corporate clients. I’m excited to bring my expertise to a project that makes an impact—let’s meet.

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Language

Spanish; Castilian
Fluent
English
Advanced
Italian
Beginner

Work Experience

E-mail Marketing Designer at Knocking
August 1, 2023 - Present
Designing and delivering email marketing campaigns; creating templates and visuals for hero images and product boxes; collaborating with marketing and production teams to maintain brand consistency and improve design operations.
Freelance Graphic Designer at Freelance / Self-employed
March 1, 2016 - Present
Oversaw written and visual content for an online learning platform; collaborated with Marketing and Branding to create website content, copy, and QA for social media; contributed to the creation of 20+ online courses and managed a team of mentors.
Content Team Lead at Talently
October 1, 2021 - October 1, 2022
Led content initiatives for Latam, planning external/Internal comms, creating social media content, and forging partnerships with universities and tech communities; supported recruitment and internal communications.
Communications Business Partner at Endava
January 1, 2021 - September 1, 2021
Designed external campaigns and internal communications; supported talent branding and partner communications; aligned content with HR and recruitment goals.
Communications Specialist at Endava
January 1, 2019 - December 1, 2020
Led communications for internal and external audiences; supported employer branding and social media efforts, coordinating with sales and marketing teams.
Marketing, S ales & Comms Specialist at Carat Apart Hotel
August 1, 2017 - August 1, 2018
Managed marketing and communications for an apart hotel, including social media, content creation, and communications with OTAs (Booking, Expedia, Despegar, Airbnb).

Education

Diploma in Marketing at APMKT Rosario
January 11, 2030 - January 1, 2018
Diploma in Community Management & Social Media at UTN + I.S. Parque de España
January 11, 2030 - January 1, 2017
Design I.S. Comunicación Visual at I.S. Comunicación Visual
January 1, 2007 - January 1, 2009

Qualifications

Motion Graphics
January 1, 2022 - January 3, 2026
UX Writing & UX Research
January 1, 2021 - January 3, 2026
UX UI Design
January 1, 2020 - January 1, 2021
Diploma in Marketing
January 11, 2030 - January 1, 2018
Diploma in Community Management & Social Media
January 11, 2030 - January 1, 2017
Design I.S. Comunicación Visual
January 1, 2007 - January 1, 2009

Industry Experience

Media & Entertainment, Software & Internet, Retail, Consumer Goods, Professional Services
    paper Email Marketing Campaigns – CBSDeals.com

    Design and development of clean, minimalist email marketing campaigns for CBSDeals.com, a commerce platform by CBS News. The project includes promotional, product highlight, and lifecycle email designs created in Figma, with layouts optimized for clarity, hierarchy, and engagement. Templates are prepared for seamless use in Klaviyo, ensuring consistency and scalability across campaigns. Visual assets are edited and optimized in Adobe Photoshop to maintain brand quality and performance across devices.

    Here’s the link to some examples of the more than 600 campaigns I’ve created.
    (https://www.behance.net/embed/project/241490137)