Filmmaker, photographer, and video editor based in Barcelona, specializing in creative direction, audiovisual production, commercial and documentary photography, and post-production. With a keen eye for storytelling and visual aesthetics, I have collaborated with brands such as Taurus, MyCook, Black & Decker, and Pronovias, delivering high-quality content that resonates with audiences. My expertise spans the entire creative process—from concept development and art direction to production and final execution—ensuring compelling visuals that align with brand narratives. Whether as a freelancer or within a creative team, I bring a fresh perspective, problem-solving skills, and a commitment to delivering impactful content. Open to new opportunities in filmmaking, photography, and content creation.

Mariano Meini

Filmmaker, photographer, and video editor based in Barcelona, specializing in creative direction, audiovisual production, commercial and documentary photography, and post-production. With a keen eye for storytelling and visual aesthetics, I have collaborated with brands such as Taurus, MyCook, Black & Decker, and Pronovias, delivering high-quality content that resonates with audiences. My expertise spans the entire creative process—from concept development and art direction to production and final execution—ensuring compelling visuals that align with brand narratives. Whether as a freelancer or within a creative team, I bring a fresh perspective, problem-solving skills, and a commitment to delivering impactful content. Open to new opportunities in filmmaking, photography, and content creation.

Available to hire

Filmmaker, photographer, and video editor based in Barcelona, specializing in creative direction, audiovisual production, commercial and documentary photography, and post-production. With a keen eye for storytelling and visual aesthetics, I have collaborated with brands such as Taurus, MyCook, Black & Decker, and Pronovias, delivering high-quality content that resonates with audiences.

My expertise spans the entire creative process—from concept development and art direction to production and final execution—ensuring compelling visuals that align with brand narratives.

Whether as a freelancer or within a creative team, I bring a fresh perspective, problem-solving skills, and a commitment to delivering impactful content. Open to new opportunities in filmmaking, photography, and content creation.

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Language

Italian
Fluent
English
Fluent
Spanish; Castilian
Fluent

Work Experience

Filmmaker & Photographer at Freelance
May 12, 2015 - Present
Directed and produced audiovisual content for agencies and brands across Europe. Specialized in product videos, brand and corporate films, and photography. Collaborated on shoots involving commercials and editorial pieces. Clients include: Bayer, Greener, Yaba, Veganic, One Productions, Ascenza Leader.
In-House Filmmaker & Photographer at Ondho
April 4, 2018 - March 30, 2023
Produced full audiovisual campaigns from concept to delivery. Directed fashion, product, and lifestyle shoots for digital channels. Filmed and edited branded videos for e-commerce, ads, and social. Clients include: Taurus, Pronovias, Black & Decker, Protein Bread, Faborit.
Art Director (Video & Multimedia) at Matrjoska Studio
September 13, 2011 - December 22, 2015
Led the art direction of video and multimedia projects across cultural, editorial, and corporate sectors. Designed visual concepts, storyboards, and style frames for motion content. Supervised small production crews and post teams to ensure visual consistency and creative impact. Worked closely with clients to translate ideas into compelling visual narratives for video and animation.
Content Producer (Video) at ACF Fiorentina
May 4, 2008 - August 12, 2011
Produced video content for the club’s official channel and social platforms. Directed interviews, matchday coverage, behind-the-scenes features. Collaborated with H-Farm to pioneer digital video formats in sports.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Other
    paper Grandes Vinos – 25th Anniversary Corporate Film

    Category: Corporate Video / Documentary / Wine Production

    Description

    A heartfelt corporate documentary celebrating the 25th anniversary of Grandes Vinos, a leading winery in the Aragón region of Spain. Through rich visuals, field footage, and personal interviews, the film captures the company’s journey, its deep-rooted traditions, and its forward-looking spirit.

    Objective

    To create an emotionally resonant video that honors the company’s legacy and showcases its identity — blending heritage, passion, and innovation — in celebration of a major milestone.

    What We Did

    • Directed and produced a full-length corporate film
    • Conducted interviews with key figures within the winery
    • Filmed on location in vineyards, production facilities, and local landscapes
    • Integrated storytelling and brand values into a visual narrative

    Creative Approach

    We chose a warm and human-centered tone, using slow-paced visuals, natural lighting, and thoughtful composition to evoke a sense of pride and continuity. The documentary is driven by real voices and lived experience, positioning Grandes Vinos as both a guardian of tradition and a leader of innovation.

    A tribute to legacy, terroir, and the future of winemaking.

    Distribution

    Used as a corporate piece for internal events, brand storytelling, and digital communications.

    paper Black+Decker – E-commerce Video Series

    Category: Product Video / E-commerce / Home Appliances

    Description

    A series of clean, focused product videos created to support Black+Decker’s online catalog across e-commerce platforms. Each video showcases a different home appliance, with custom setups and clear visuals that highlight everyday usability and product advantages.

    Objective

    To boost online sales by producing engaging and informative content tailored for digital marketplaces. Each video was designed to visually communicate key features and support purchase decisions.

    What We Did

    • Produced 4 individual product videos optimized for e-commerce
    • Filmed in tailored environments with specific use-case scenarios
    • Highlighted technical specifications and benefits in action

    Purpose-built content to elevate digital product listings.


    💨 Steam Station 2000W – Power & Precision

    A clean, functional demo of the Black+Decker Steam Station 2000W, focusing on performance, steam output, and ease of use for clothing care.


    🍊 Juice Extractor 600W – Freshness at Your Fingertips

    This vibrant video presents the 600W Juice Extractor in a kitchen setting, highlighting its simplicity, speed, and suitability for everyday health routines.


    🥣 Hand Blender 600W – Compact Versatility

    A practical overview of the 600W Hand Blender, demonstrating blending, mixing, and pureeing in real cooking scenarios.


    🧊 Jar Blender 800W – Everyday Blending Power

    A dynamic clip featuring the 800W Jar Blender, ideal for smoothies and sauces, emphasizing its power and intuitive design.

    paper Taurus – Spiro Shaver Promotional Video

    Category: Promotional Video / Personal Care / Video Marketing

    Description

    A bold and energetic promotional video that highlights the experience of personal grooming with the Taurus Spiro electric shaver. Designed to appeal to a younger audience, this video brings out the product’s personality through fresh visuals and a confident tone.

    Objective

    To position the Spiro shaver as a stylish and reliable personal care tool while connecting with a new generation of consumers through vibrant, social-first content.

    What We Did

    • Produced a dynamic and youthful promotional video
    • Highlighted the design and ease of use of the product
    • Framed the shaving experience as a personal style ritual

    Creative Approach

    We embraced a fun, carefree tone with upbeat pacing and expressive visuals to match the energy of the target audience. The video focuses on lifestyle as much as functionality, making the Taurus Spiro feel modern, effortless, and essential.

    Grooming made cool, simple, and bold.

    Distribution

    Developed as part of a social media video marketing campaign aimed at engaging younger users.

    paper Taurus – Bapi 1200 Pro - Product Video

    Category: Product Video / Kitchen Appliances / Video Marketing

    Description

    A visually rich and emotionally warm product video that showcases the power and versatility of the Taurus Bapi 1200 Pro hand blender. Designed as high-quality content for social media, the video brings the product to life through a series of real recipes and hands-on usage.

    Objective

    To present the Bapi 1200 Pro as a reliable and dynamic kitchen tool by highlighting its performance in a variety of culinary scenarios, while reinforcing the Taurus brand identity.

    What We Did

    • Produced a product-focused video for digital distribution
    • Captured detailed in-use shots across multiple recipes
    • Emphasized the product’s strength, control, and elegance

    Creative Approach

    The video blends evocative lighting and a cozy tone to create an atmosphere of trust and inspiration. We aimed to reflect how the Bapi 1200 Pro fits naturally into everyday cooking rituals, adding both style and efficiency to the kitchen.

    Power and precision, served with warmth.

    Distribution

    Created for use in digital marketing, especially on social media channels, to engage home chefs and highlight the product’s real-world appeal.

    paper MyCook Touch Black Edition – Product Video

    Category: Product Video / Cooking Tech / Connected Devices

    Description

    A high-quality promotional video introducing the MyCook Touch Black Edition — a next-generation kitchen robot with touchscreen and Wi-Fi connectivity. The video highlights how this device transforms cooking into an intuitive, guided experience with access to a vast digital recipe platform.

    Objective

    To create an elegant and inviting video that presents the key features of this limited edition model, while emphasizing its premium design and step-by-step cooking capabilities.

    What We Did

    • Produced a warm, lifestyle-driven product video
    • Highlighted touchscreen navigation and smart features
    • Showcased the digital recipe experience in real use

    Creative Approach

    We focused on creating a cozy yet modern atmosphere that reflects the user-friendly nature of the product. Soft lighting, smooth transitions, and real cooking sequences bring the MyCook Touch to life in a relatable kitchen setting.

    Where smart tech meets everyday cooking.

    Distribution

    Deployed as part of the brand’s digital marketing strategy across web and social media platforms.

    paper MyCook – Alexa Skill Video

    Category: Video Marketing / Smart Home / Voice-Controlled Cooking

    Description

    A warm and lighthearted video showcasing how MyCook’s Alexa Skill brings smart cooking to the next level. With just their voice, users can control their MyCook kitchen robot — making everyday cooking more intuitive, connected, and hands-free.

    Objective

    To support the brand’s social media video marketing strategy by producing a relatable and modern piece that communicates the benefits of voice-activated kitchen technology.

    What We Did

    • Produced a lifestyle-focused video for digital campaigns
    • Illustrated the interaction between Alexa and the MyCook robot
    • Captured a warm, human tone to highlight ease of use

    Creative Approach

    We aimed for an inviting and informal tone to make the innovation feel familiar and accessible. The visuals focus on natural home settings, while the narrative follows simple voice commands that unlock advanced cooking capabilities.

    Turning voice commands into culinary magic.

    Distribution

    Created for social media and digital platforms to highlight the smart kitchen experience.

    paper MyCook App – Promotional Video

    Category: Product Video / App / Smart Kitchen

    Description

    Dive into the MyCook App experience with this clear and engaging promotional video. The MyCook App extends the capabilities of your cooking robot, allowing users to easily control it and access a digital recipe book directly from their smartphone.

    Objective

    To create an informal and approachable product video that clearly demonstrates the app’s main features and encourages users to connect with their MyCook device effortlessly.

    What We Did

    • Produced an explanatory product video
    • Showcased key app functionalities through clear visuals
    • Used a friendly tone to engage viewers and simplify the technology

    Creative Approach

    We aimed for a light and accessible tone, combining straightforward explanations with clean, modern visuals. The video guides users naturally through the app’s benefits without overwhelming them.

    Technology made simple and enjoyable.

    Distribution

    Used across video marketing campaigns and digital channels to boost user engagement.