Hi, I’m Maria Rioz, a data-driven Digital Marketing Specialist with 3+ years of experience managing and optimizing Facebook Ads campaigns for ecommerce, charities, wellness, fashion, automotive, and pharmaceutical brands. I craft performance-driven campaigns, analyze data to drive ROI, and collaborate with cross-functional teams to align messaging with brand goals. Beyond campaigns, I love turning insights into scalable revenue through testing, segmentation, and clear reporting. I’m passionate about partnering with creative teams to brief, test, and refine concepts, and I enjoy delivering actionable, metrics-driven insights to stakeholders.…

Maria Rioz

Hi, I’m Maria Rioz, a data-driven Digital Marketing Specialist with 3+ years of experience managing and optimizing Facebook Ads campaigns for ecommerce, charities, wellness, fashion, automotive, and pharmaceutical brands. I craft performance-driven campaigns, analyze data to drive ROI, and collaborate with cross-functional teams to align messaging with brand goals. Beyond campaigns, I love turning insights into scalable revenue through testing, segmentation, and clear reporting. I’m passionate about partnering with creative teams to brief, test, and refine concepts, and I enjoy delivering actionable, metrics-driven insights to stakeholders.…

Available to hire

Hi, I’m Maria Rioz, a data-driven Digital Marketing Specialist with 3+ years of experience managing and optimizing Facebook Ads campaigns for ecommerce, charities, wellness, fashion, automotive, and pharmaceutical brands. I craft performance-driven campaigns, analyze data to drive ROI, and collaborate with cross-functional teams to align messaging with brand goals.

Beyond campaigns, I love turning insights into scalable revenue through testing, segmentation, and clear reporting. I’m passionate about partnering with creative teams to brief, test, and refine concepts, and I enjoy delivering actionable, metrics-driven insights to stakeholders.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Digital Marketing Specialist at El Doce Estrategia Digital (Digital Agency)
September 20, 2022 - September 18, 2025
End-to-end digital marketing campaigns including Google Ads, Facebook Ads, and email marketing; planned multi-platform social media strategies; content creation (copy, graphics in Canva/Adobe) and video editing; monitored KPIs and prepared performance reports; wrote email automation copy and landing pages; ensured clarity and engagement across fashion, pharma, automotive, and wellness clients.
Growth Marketing & SaaS Specialist at El Doce Estrategia Digital (Digital Agency)
September 20, 2023 - September 18, 2025
Managed email automation & CRM campaigns; Google Ads, Meta (Facebook) Ads, and LinkedIn Ads; conversion optimization and A/B testing; analytics and reporting (CTR, CAC, ROAS, GA); copywriting and content creation for blogs, newsletters, and case studies; planned and executed multi-channel social media strategies; created compelling content and visuals; oversaw event logistics and stakeholder alignment.
Google Ads Manager & Communications Assistant
January 1, 2017 - Present
Managed Google Ads campaigns across Search, Display, Video and YouTube; implemented SEO strategies (on-page optimization, keyword research, link building); created and scheduled social content calendars; monitored KPIs and engaged with communities; supported social media strategy and content creation for influencer-driven campaigns; paid media included Google Ads (Search, Display, YouTube) and Meta Ads Manager.
Facebook Ads Manager at Digital Agency
January 1, 2017 - Present
Structured and optimized Facebook Ads campaigns for multiple verticals (eCommerce, charities, wellness, fashion, automotive, pharmaceutical). Managed campaign setup, A/B testing, scaling, tracking and attribution via Meta Pixel and Google Analytics. Developed creative strategy and ad briefs, monitored KPIs, and produced performance reports. Built and optimized eCommerce funnels using Meta Business Suite, Google Analytics, Canva, Adobe Suite, and Looker Studio.
Project & Communications Assistant at El Doce Estrategia Digital (Digital Agency)
January 1, 2017 - Present
Supported project and communications activities, including briefing, event planning, and coordination with creative teams to ensure alignment with brand identity.
Fundraising Campaign Manager at Big Foot Fundraising (Digital Fundraising Agency)
March 1, 2019 - September 1, 2022
Led digital fundraising campaigns, driving ROI through data-driven strategies, campaign structuring, messaging, and analytics; managed end-to-end campaign execution and reporting.
Fundraising Campaign Manager at Big Foot Fundraising (Digital Fundraising Agency)
November 1, 2025 - Present
Continued leadership of digital fundraising initiatives with ongoing optimization and performance reporting.
Facebook Ads Manager (Prospecting & Retargeting) at Big Foot Fundraising (Digital Fundraising Agency)
March 1, 2019 - September 30, 2022
Campaigns structuring & optimization (A/B testing, scaling); tracking & attribution (Meta Pixel, Conversions API, Google Analytics); creative strategy & ad briefing; KPI monitoring; performance reporting; development of eCommerce marketing funnels; tools: Meta Business Suite, Google Analytics, Canva, Adobe Suite.
Project & Communications Assistant at Estrategia Digital (Digital Agency)
January 1, 2017 - December 31, 2017
Protocol and organization of events; support for campaigns and communications across client projects.

Education

Bachelor of Advertising and Public Relations at University of Valladolid
January 11, 2030 - February 13, 2026
Master of Digital Marketing and E-Commerce at University of Deusto
January 11, 2030 - February 13, 2026
Bachelor's degree in Advertising and Public Relations at University of Valladolid
January 11, 2030 - February 13, 2026
Master's degree in Digital Marketing and E-Commerce at University of Deusto
January 11, 2030 - February 13, 2026

Qualifications

Protocol and Event Organization
January 1, 2017 - September 18, 2025
Event Protocol & Organization Certification
January 11, 2030 - February 13, 2026
Bachelor of Advertising and Public Relations
January 11, 2030 - February 13, 2026
Master of Digital Marketing and E-Commerce
January 11, 2030 - February 13, 2026

Industry Experience

Consumer Goods, Healthcare, Manufacturing, Media & Entertainment, Retail, Software & Internet, Professional Services, Education

Skills

Experience Level