I'm a graphic and UX/UI designer with 8+ years of international experience spanning digital and print design, brand identity, and multichannel marketing campaigns. I collaborate effectively in agile cross-functional teams, translating user insights into wireframes, prototypes, and scalable design systems. Fluent in Spanish and English, I’ve lived and worked in Ireland for over eight years and am now based in Madrid. I’m certified in UX/UI with Figma and PMI Project Management Ready, and I’m ready to start new projects immediately.

MARIA SOTO GOMEZ

I'm a graphic and UX/UI designer with 8+ years of international experience spanning digital and print design, brand identity, and multichannel marketing campaigns. I collaborate effectively in agile cross-functional teams, translating user insights into wireframes, prototypes, and scalable design systems. Fluent in Spanish and English, I’ve lived and worked in Ireland for over eight years and am now based in Madrid. I’m certified in UX/UI with Figma and PMI Project Management Ready, and I’m ready to start new projects immediately.

Available to hire

I’m a graphic and UX/UI designer with 8+ years of international experience spanning digital and print design, brand identity, and multichannel marketing campaigns. I collaborate effectively in agile cross-functional teams, translating user insights into wireframes, prototypes, and scalable design systems.

Fluent in Spanish and English, I’ve lived and worked in Ireland for over eight years and am now based in Madrid. I’m certified in UX/UI with Figma and PMI Project Management Ready, and I’m ready to start new projects immediately.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Graphic Designer at LED GROUP
August 1, 2023 - December 31, 2025
Developed and executed digital and print marketing materials for four international lighting brands (ROBUS, National Lighting, Fusebox, ATC), ensuring global brand consistency. Produced catalogs, landing pages, social campaigns and event graphics. Led a 360° redesign of the social media strategy leveraging reels and video, driving increased followers and engagement. Collaborated with a cross-functional, international marketing team in an agile environment.
Graphic Designer at Grace Communications
October 1, 2017 - July 31, 2023
Designed 360° campaigns for publishers, creating books and their full advertising ecosystem: print adverts, web banners and social media content. Led the weekly layout of a 40-page newspaper for 3 years, independently managing design and commercial advertising under critical deadlines in a high-production environment.
Junior Graphic Designer at CLOSS Madrid
February 1, 2017 - August 31, 2017
Managed WordPress content and social media channels, designing lookbooks and digital marketing assets for the luxury sector. Supported SEO/SEM optimisation through performance metrics and user behavior analysis.
Graphic Designer (Internships & Freelance) at Various Clients
January 1, 2013 - December 31, 2016
DCODE Festival (Live Nation): promotional materials, artist banners and official reports for the 2016 edition. Freelance & Imagen Beta: branding, logos and visual identity systems for startups and SMEs.
Graphic Designer - Internships & Freelance at DCODE Festival (Live Nation); Freelance & Imagen Beta
January 1, 2013 - December 31, 2016
DCODE Festival (Live Nation): promotional materials, artist banners and official reports for the 2016 edition. Freelance & Imagen Beta: branding, logos and visual identity systems for startups and SMEs.

Education

PMI Project Management Ready at Project Management Institute (PMI)
March 1, 2026 - April 14, 2026
UX/UI Bootcamp at Neoland
January 1, 2026 - April 14, 2026
Master in Live Entertainment at Universidad Europea de Madrid
January 1, 2015 - December 31, 2016
Degree in Graphic & Multimedia Design at UDIT, Madrid
January 1, 2010 - December 31, 2014
Bachelor of Social Sciences at Colegio Salesianos, El Pilar
January 1, 2006 - December 31, 2009
PMI Project Management Ready at Project Management Institute (PMI)
March 1, 2026 - March 1, 2026
UX/UI Bootcamp at Neoland, Madrid
January 1, 2026 - January 1, 2026
Master in Live Entertainment at Universidad Europea de Madrid
January 1, 2015 - December 31, 2016
Degree in Graphic & Multimedia Design at UDIT, Madrid
January 1, 2010 - December 31, 2014
Bachelor of Social Sciences at Colegio Salesianos, El Pilar
January 1, 2006 - December 31, 2009

Qualifications

PMI Project Management Ready
March 1, 2026 - April 14, 2026
UX/UI Bootcamp
January 1, 2026 - April 14, 2026
PMI Project Management Ready
March 1, 2026 - March 1, 2026
UX/UI Bootcamp
January 1, 2026 - January 1, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail