I’m Marie, a creative strategist and copywriter with more than 11 years of experience developing clear, engaging and audience-led content for brands across tech, education, finance, AI, climate, lifestyle and B2B sectors. I specialise in shaping brand communication, crafting multi-channel content, and turning complex ideas into accessible writing that fits the needs of each platform. Over the years I have worked in senior roles such as Head of Copy at CLUSE, Head of Marketing at Generation UK, and Head of Communications & Brand for Nium, alongside ongoing work as a B2B copywriter for TikTok. My experience includes content strategy, long-form writing, website copy, newsletters, social content, educational materials, editing, proofreading and developing full tone-of-voice systems. I enjoy collaborating with teams, researching thoroughly and producing work that is consistent, accurate and aligned with brand goals. Whether I am writing, editing or developing a broader content approach, I focus on clarity, structure and audience understanding. I’m comfortable managing multiple projects, adapting content for different formats and ensuring each piece of writing delivers value. I bring reliability, strong communication skills and a calm, professional working style to every project, and I enjoy supporting organisations with content that strengthens their message and engages the right people.…

Marie Foster

I’m Marie, a creative strategist and copywriter with more than 11 years of experience developing clear, engaging and audience-led content for brands across tech, education, finance, AI, climate, lifestyle and B2B sectors. I specialise in shaping brand communication, crafting multi-channel content, and turning complex ideas into accessible writing that fits the needs of each platform. Over the years I have worked in senior roles such as Head of Copy at CLUSE, Head of Marketing at Generation UK, and Head of Communications & Brand for Nium, alongside ongoing work as a B2B copywriter for TikTok. My experience includes content strategy, long-form writing, website copy, newsletters, social content, educational materials, editing, proofreading and developing full tone-of-voice systems. I enjoy collaborating with teams, researching thoroughly and producing work that is consistent, accurate and aligned with brand goals. Whether I am writing, editing or developing a broader content approach, I focus on clarity, structure and audience understanding. I’m comfortable managing multiple projects, adapting content for different formats and ensuring each piece of writing delivers value. I bring reliability, strong communication skills and a calm, professional working style to every project, and I enjoy supporting organisations with content that strengthens their message and engages the right people.…

Available to hire

I’m Marie, a creative strategist and copywriter with more than 11 years of experience developing clear, engaging and audience-led content for brands across tech, education, finance, AI, climate, lifestyle and B2B sectors. I specialise in shaping brand communication, crafting multi-channel content, and turning complex ideas into accessible writing that fits the needs of each platform. Over the years I have worked in senior roles such as Head of Copy at CLUSE, Head of Marketing at Generation UK, and Head of Communications & Brand for Nium, alongside ongoing work as a B2B copywriter for TikTok. My experience includes content strategy, long-form writing, website copy, newsletters, social content, educational materials, editing, proofreading and developing full tone-of-voice systems.

I enjoy collaborating with teams, researching thoroughly and producing work that is consistent, accurate and aligned with brand goals. Whether I am writing, editing or developing a broader content approach, I focus on clarity, structure and audience understanding. I’m comfortable managing multiple projects, adapting content for different formats and ensuring each piece of writing delivers value. I bring reliability, strong communication skills and a calm, professional working style to every project, and I enjoy supporting organisations with content that strengthens their message and engages the right people.

See more

Language

English
Fluent
Dutch
Beginner
Portuguese
Beginner
Spanish; Castilian
Beginner

Work Experience

Head of Copy at CLUSE
November 26, 2018 - November 26, 2021
• Owned CLUSE’s full brand voice and written identity • Wrote global newsletters, email campaigns and editorial content • Developed product descriptions for all seasonal collections • Produced campaign copy for social, web, in-store and paid ads • Created and maintained tone of voice guidelines • Collaborated with designers, marketers and creative teams • Ensured language consistency across all markets and touchpoints • Supported major product launches with multi-channel copy • Managed approvals, edits and quality control for all brand writing
Senior Social Specialist (In House, Full Time) at CLUSE
November 26, 2019 - November 26, 2021
• Planned and executed social media content across all platforms • Wrote high-volume captions, scripts and micro-copy • Built structured content calendars and posting rhythms • Briefed designers, creators and photographers • Analysed social performance and refined content accordingly • Aligned social messaging with campaign launches and sales targets • Maintained brand tone of voice across all social channels • Collaborated with influencer and community teams • Supported content production for paid social campaigns
Head of Marketing & Communications (In House) at GENERATION UK & IRELAND
November 26, 2021 - November 26, 2023
This was a multi-layered role with a large workload and extremely varied responsibilities. I owned content across web, email, newsletters, campaigns and recruitment pipelines, all while leading a team, supporting volunteer networks, managing youth advisory boards, collaborating with external organisations and building complete multi-channel strategies. My work required long-form writing, brand development, storytelling and structured communication designed for multiple nationwide audiences. Responsibilities & Tasks • Wrote content across web, email, newsletters and campaigns • Created multi-channel content strategy • Managed a team and volunteer network communications • Researched and wrote long-form articles and impact stories • Led brand communication and messaging • Oversaw editorial calendars and high-volume content production • Created recruitment campaigns and application funnels • Managed cross-department communication alignment • Delivered content to strict deadlines across multiple functions
Art Director & Copywriter at OGILVY & MATHER
November 26, 2015 - November 26, 2019
During my time at Ogilvy & Mather and GTB I worked across 360 creative campaigns for Ford Motor Company, developing concepts and producing content across TV, radio, print, outdoor, social media and digital channels. This role gave me a strong foundation in integrated campaigns, brand storytelling, conceptual thinking and adapting narratives across large creative ecosystems. I collaborated closely with creative directors, designers, producers and account teams to deliver high-volume creative work to global brand standards. Responsibilities & Tasks • Developed creative concepts for 360 campaigns across TV, radio, print, OOH, digital and social • Wrote campaign copy including taglines, scripts, headlines and long-form collateral • Collaborated with art directors, designers and producers on integrated creative execution • Adapted messaging across multiple touchpoints while maintaining narrative cohesion • Participated in brainstorms, ideation sprints and creative direction sessions • Created storyboards, scripts and content outlines for video and broadcast • Worked with production teams to ensure accurate execution of creative intent • Supported pitch presentations and new campaign development • Delivered high-volume copy within tight deadlines across multiple campaign streams

Education

BA Honours Creative Advertising at University of Lincoln
November 26, 2011 - November 26, 2013
Foundation Degree Art & Design at Central St. Martins, University of the Arts, London
November 26, 2010 - November 26, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail
    paper TIKTOK B2B – B2B Copywriter (Current)

    I write long-form global case studies, performance stories and educational content for TikTok’s international marketing teams. This role requires interviewing stakeholders, translating technical product details into structured narratives, and adhering to extremely strict accuracy standards. My work is used across multiple global markets and demands consistency, clarity and a high level of editorial precision.

    Responsibilities & Tasks

    • Write long-form case studies for global distribution
    • Conduct interviews with performance, creative and marketing teams
    • Translate technical product data into narrative-driven content
    • Ensure all content aligns with global TikTok brand guidelines
    • Proofread with zero margin for error
    • Manage multiple editorial projects simultaneously
    • Edit and refine content submitted by other teams
    • Structure complex input notes into polished long-form writing

    paper EXORDE LABS – Brand & Communications Lead (Freelance)

    At Exorde Labs I created long-form content, product explanations and insights for an AI and data analysis platform specialising in global sentiment tracking. This work required interpreting datasets, understanding decentralised crawler architectures and explaining how real-time sentiment fluctuations affect market behaviour and global narratives. I structured the company’s content in a clear and digestible way, supporting their brand positioning and creating a communication approach that allowed a technical product to be understood easily by non-technical audiences.

    Responsibilities & Tasks

    • Wrote website content and structured product explanation
    • Created long-form articles and insights based on global sentiment data
    • Interpreted datasets and identified meaningful patterns
    • Translated technical concepts into plain-language explanations
    • Developed editorial frameworks for ongoing content
    • Conducted research into market narratives, behavioural patterns and global news flows
    • Collaborated with technical teams to verify content accuracy
    • Built messaging frameworks for product and brand position

    paper NIUM – Head of Communications & Brand (Freelance)

    At Nium I was responsible for developing the full communication foundation for a deep-tech climate company operating at the intersection of clean energy, engineering, science and innovation. I created a distinct tone of voice that broke category norms by moving away from overly academic climate-tech language and instead introduced a more modern, human and visually engaging communication style. I wrote the company’s website copy, crafted long-form explainers, shaped strategic messaging, created brand guidelines, and ensured that complex scientific material could be presented in a way that appealed to partners, stakeholders, government audiences and the public. This work required deep research, cross-functional collaboration, editorial planning and the ability to simplify complex concepts without compromising accuracy.

    Responsibilities & Tasks

    • Developed full tone of voice and communication guidelines
    • Wrote website copy including homepage, solution pages, technical explainers
    • Created social content and LinkedIn communication structures
    • Researched scientific, engineering and climate material
    • Translated complex concepts into accessible, audience-friendly writing
    • Built narrative foundations for brand, product, vision and public messaging
    • Collaborated with founders, engineers and researchers to verify accuracy
    • Developed editorial direction for external communications
    • Crafted investor and partner-facing messaging
    • Created guidelines for ongoing communication consistency