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Fractional CMO, Brand Strategist, Designer | Founder Neat + Nimble Marie Newell builds brands that outlast trends and leaders who outgrow their limits. She’s spent a couple decades helping organizations find the clarity, courage, and consistency to scale with purpose. Her work bridges design and direction — transforming fuzzy ideas into focused brands that feel as good as they look. Her career began in the creative trenches: crafting logos, writing copy, and managing marketing for small businesses that didn’t have big budgets but had big dreams. Over time, she grew into a strategist and advisor to organizations across Missouri and beyond — from legacy nonprofits and government agencies to family-run businesses, hospitality brands, and start-up founders navigating their first real growth season. Marie’s perspective is shaped by more than entrepreneurship. She’s served on boards, led creative teams, launched multiple ventures, and helped her husband build Lionheart Whiskey Co., a distillery rooted in courage, craft, and legacy. Her approach blends emotional intelligence with business acumen — equal parts human and strategic. What makes her stand out isn’t just her portfolio, but her philosophy: if it’s not sustainable it’s not strategic . Whether she’s developing a brand identity, guiding a marketing pivot, or helping founders see the next right move, she brings clarity, warmth, and a signature ability to make the complex feel possible. When she’s not guiding brands, she’s building a life with her husband and two daughters in Missouri — equal parts courage and quiet conviction.…Fractional CMO, Brand Strategist, Designer | Founder Neat + Nimble Marie Newell builds brands that outlast trends and leaders who outgrow their limits. She’s spent a couple decades helping organizations find the clarity, courage, and consistency to scale with purpose. Her work bridges design and direction — transforming fuzzy ideas into focused brands that feel as good as they look. Her career began in the creative trenches: crafting logos, writing copy, and managing marketing for small businesses that didn’t have big budgets but had big dreams. Over time, she grew into a strategist and advisor to organizations across Missouri and beyond — from legacy nonprofits and government agencies to family-run businesses, hospitality brands, and start-up founders navigating their first real growth season. Marie’s perspective is shaped by more than entrepreneurship. She’s served on boards, led creative teams, launched multiple ventures, and helped her husband build Lionheart Whiskey Co., a distillery rooted in courage, craft, and legacy. Her approach blends emotional intelligence with business acumen — equal parts human and strategic. What makes her stand out isn’t just her portfolio, but her philosophy: if it’s not sustainable it’s not strategic . Whether she’s developing a brand identity, guiding a marketing pivot, or helping founders see the next right move, she brings clarity, warmth, and a signature ability to make the complex feel possible. When she’s not guiding brands, she’s building a life with her husband and two daughters in Missouri — equal parts courage and quiet conviction.

Marie Newell

Brand Designer, Brand Strategist, Creative Director, +2

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Fractional CMO, Brand Strategist, Designer | Founder Neat + Nimble Marie Newell builds brands that outlast trends and leaders who outgrow their limits. She’s spent a couple decades helping organizations find the clarity, courage, and consistency to scale with purpose. Her work bridges design and direction — transforming fuzzy ideas into focused brands that feel as good as they look. Her career began in the creative trenches: crafting logos, writing copy, and managing marketing for small businesses that didn’t have big budgets but had big dreams. Over time, she grew into a strategist and advisor to organizations across Missouri and beyond — from legacy nonprofits and government agencies to family-run businesses, hospitality brands, and start-up founders navigating their first real growth season. Marie’s perspective is shaped by more than entrepreneurship. She’s served on boards, led creative teams, launched multiple ventures, and helped her husband build Lionheart Whiskey Co., a distillery rooted in courage, craft, and legacy. Her approach blends emotional intelligence with business acumen — equal parts human and strategic. What makes her stand out isn’t just her portfolio, but her philosophy: if it’s not sustainable it’s not strategic . Whether she’s developing a brand identity, guiding a marketing pivot, or helping founders see the next right move, she brings clarity, warmth, and a signature ability to make the complex feel possible. When she’s not guiding brands, she’s building a life with her husband and two daughters in Missouri — equal parts courage and quiet conviction.…Fractional CMO, Brand Strategist, Designer | Founder Neat + Nimble Marie Newell builds brands that outlast trends and leaders who outgrow their limits. She’s spent a couple decades helping organizations find the clarity, courage, and consistency to scale with purpose. Her work bridges design and direction — transforming fuzzy ideas into focused brands that feel as good as they look. Her career began in the creative trenches: crafting logos, writing copy, and managing marketing for small businesses that didn’t have big budgets but had big dreams. Over time, she grew into a strategist and advisor to organizations across Missouri and beyond — from legacy nonprofits and government agencies to family-run businesses, hospitality brands, and start-up founders navigating their first real growth season. Marie’s perspective is shaped by more than entrepreneurship. She’s served on boards, led creative teams, launched multiple ventures, and helped her husband build Lionheart Whiskey Co., a distillery rooted in courage, craft, and legacy. Her approach blends emotional intelligence with business acumen — equal parts human and strategic. What makes her stand out isn’t just her portfolio, but her philosophy: if it’s not sustainable it’s not strategic . Whether she’s developing a brand identity, guiding a marketing pivot, or helping founders see the next right move, she brings clarity, warmth, and a signature ability to make the complex feel possible. When she’s not guiding brands, she’s building a life with her husband and two daughters in Missouri — equal parts courage and quiet conviction.

Available to hire

St. Louis, United States

Fractional CMO, Brand Strategist, Designer | Founder Neat + Nimble

Marie Newell builds brands that outlast trends and leaders who outgrow their limits. She’s spent a couple decades helping organizations find the clarity, courage, and consistency to scale with purpose. Her work bridges design and direction — transforming fuzzy ideas into focused brands that feel as good as they look.

Her career began in the creative trenches: crafting logos, writing copy, and managing marketing for small businesses that didn’t have big budgets but had big dreams. Over time, she grew into a strategist and advisor to organizations across Missouri and beyond — from legacy nonprofits and government agencies to family-run businesses, hospitality brands, and start-up founders navigating their first real growth season.

Marie’s perspective is shaped by more than entrepreneurship. She’s served on boards, led creative teams, launched multiple ventures, and helped her husband build Lionheart Whiskey Co., a distillery rooted in courage, craft, and legacy. Her approach blends emotional intelligence with business acumen — equal parts human and strategic.

What makes her stand out isn’t just her portfolio, but her philosophy: if it’s not sustainable it’s not strategic . Whether she’s developing a brand identity, guiding a marketing pivot, or helping founders see the next right move, she brings clarity, warmth, and a signature ability to make the complex feel possible.

When she’s not guiding brands, she’s building a life with her husband and two daughters in Missouri — equal parts courage and quiet conviction.