Marilyn Beaver

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Work Experience

Founder/Content Strategist at MBO
June 1, 2024 - Present
Advise small and mid-sized B2B clients on digital marketing and content strategy, delivering end-to-end campaign execution from concept to launch.• Develop marketing collateral and digital assets, including graphics, advertisements, and promotional materials tailored to client needs • Create and produce engaging content, such as blog posts, social media updates, and email marketing campaigns to drive audience engagement. • Manage business operations, including budgeting, invoicing, client communications, and workflowmanagement to maintain efficiency and profitability.
Client Success Manager at TMC Digital Media
May 1, 2023 - May 1, 2024
Worked closely with marketing, sales, and operations teams to develop marketing strategies • Developed and maintained strong relationships with clients to understand their needs and goals • Collaborated with the creative and content teams to create tailored strategies that align with the client's objectives • Monitored campaign performance and provided regular updates and insights to clients • Conducted bi-weekly and monthly client meetings to review progress and discuss results
Marketing Manager at SCHUNK
May 1, 2019 - June 1, 2022
Developed and executed an integrated marketing plan covering multiple product lines, improving message consistency and supporting sales enablement across the US market. • Collaborated with product managers to develop product-specific campaigns and related collateral, including promotional flyers, brochures, social media posts, and video • Developed content across a variety of formats, including social media, press releases, email campaigns, video scripts, and executive communications • Acted as liaison between German headquarters and US teams, localizing marketing and executive communications to ensure cultural and market relevance. • Reviewed executive communications for external publications, including quotes for industry publications, interview sound bites, and executive news reports
Senior Marketing & Special Projects Manager at BauscherHepp
June 1, 2017 - May 1, 2019
Worked closely with company president to develop marketing strategy for a complex portfolio of products • Managed marketing team, including in-house team and outside partners, to produce print, digital, and social media deliverables • Improved brand message consistency and accuracy of product information by implementing best practices for product information management • Regulated schedule of communications by creating a template for internal emails, customer-facing communications, and special promotions topics • Drafted, edited, and approved marketing presentations delivered to various stakeholders, including company employees, distributors and reps, and brand partners • Developed long-range planning goals and best practices for managing marketing information across multiple platforms

Education

Masters of Science in Integrated Marketing Communication at West Virginia University
August 1, 2009 - May 1, 2012
Bachelor of Arts in Public Relations at University of North Carolina at Chapel Hill
August 1, 2002 - June 1, 2006

Qualifications

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Industry Experience

Manufacturing, Real Estate & Construction, Travel & Hospitality, Education, Professional Services
    Marketing Consultant

    I have worked with a commercial real estate client for several years as their Marketing Consultant. In this role, I update property descriptions on listing platforms, create and update marketing collateral for properties, create content for email campaigns and social media, and manage business documentation.

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