Available to hire
Hi, I’m Marina López Rebollo, a bilingual digital marketing professional with over a decade of experience building and leading data-driven campaigns across Europe, the Middle East, and the UK. I specialise in performance marketing (PPC), social media, and multi-channel strategies that drive online traffic, conversions, and growth for brands in healthcare, fashion, and retail.
I love turning insights into action—combining creative storytelling with rigorous measurement, protecting brands online, and delivering clear, actionable recommendations to clients. I enjoy helping teams collaborate across planning, creative, and analytics to achieve ambitious objectives.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Biddable Account Manager at Publicis Groupe (Starcom) – London
January 1, 2023 - January 1, 2025Accounts management for Western Union UK; onboarding and campaign workflow coordination with senior stakeholders; budget management up to £280k monthly; handling Google Ads (P-Max, Smart, Search, UAC, Display, Discovery, YouTube), Microsoft Ads, Apple Search Ads, Amazon Ads, Meta, TikTok; measurement via Google S360 and Kochava; weekly performance reports, health checks, and budget optimizations; client meetings and collaboration with planning, data and ad-ops teams; proposing tests and audiences (First-Party Data) and advanced bidding strategies.
Account Manager at MediaHub Agency – London
January 1, 2022 - January 1, 2023Managed Western Union account across teams; onboarding, campaign setup, and budget planning; ensured delivery of digital objectives; produced weekly performance reports and client communications; coordinated with planning and creative teams; proposed tests and strategies (First-Party Data audiences, Modern Search restructuring, P.Max vs Smart).
Social Media Team Leader at Ladder – London
January 1, 2020 - January 1, 2022Led social media team for multiple clients (e.g., Monzo, Criteo); oversaw specialist tasks, ensured output quality and KPI achievement; managed Meta, TikTok, Snapchat, LinkedIn and Quora ads; ran e-commerce and Google Shopping campaigns; tracked Firebase, AppsFlyer and Adjust; delivered monthly insights and health checks; mentored new team members; collaborated with creative teams and tested new campaigns; upsold digital packages.
Digital Marketing Specialist & ECOM at Lnet Digital – Leicester, UK
January 1, 2019 - January 1, 2020PPC account management (Google Ads) across Search, Display, Discovery and Shopping; social media advertising (Meta, LinkedIn, Snapchat, TikTok); SEO mapping and optimization; landing page generation and CRO; analytics via UA/GA4 and GTM; e-commerce campaigns (Shopping); HubSpot CRM setup and marketing automation; client reporting and monthly performance reviews.
Digital Marketing Manager at Healthcare International, 4Life Direct – London
January 1, 2018 - January 1, 2019PPC (Google & Bing) with worldwide scope (£54k monthly); SEO and content management; oversee external social media agency and small internal team; analyze CRM data to optimize targeting; support marketing events and exhibitions (BIBA 2019); focus on increasing leads and digital conversions (approx. +20%).
Digital Marketing Consultant at Rich Clicks – London
January 1, 2018 - January 1, 2019Worked with multiple clients across sport, fashion, food delivery, restaurants, and more; PPC on Google & Bing, social ads on Facebook/Instagram/LinkedIn; SEO audits and optimization; monthly analytic reports and client meetings; expanded into Spanish-speaking markets for one client; improved ROAS by ~10% and boosted sales.
Digital Marketing Specialist at Al Maya Group – Dubai
January 1, 2016 - January 1, 2018Social media management and advertising across major platforms; Google Ads, SEO, analytics; develop digital marketing strategy, campaign planning (on/off) and content creation; attendance and planning for major events and exhibitions.
Digital Marketing Assistant at The Webmaster Centre – Nottingham, UK
January 1, 2011 - January 1, 2013Marketing online (email campaigns, CRM, SEO), marketing offline (branding and campaigns), basic WordPress support; campaign development and creative brainstorming; events coordination and market research; analytics tasks.
Biddable Account Manager at Publicis Groupe – Starcom (London)
January 1, 2023 - January 1, 2025Accounts management for Western Union UK; onboarding and QA, monthly budget control, and delivery of digital objectives across Google Ads (P.Max, Smart, Search, UAC, Display, Discovery, YouTube), Microsoft Ads, Apple Search Ads, Amazon Ads, Meta, TikTok. Data measurement with Google S360 and Kochava; weekly performance reports, health checks, and campaign optimisations; regular client meetings and cross-team collaboration; testing and proposals for new audiences, bidding strategies, and brand lift studies. Managed budgets up to 280K monthly and drove improvements across the funnel.
Digital Marketing Specialist & ECOM at Lnet Digital – Leicester (Remote)
January 1, 2019 - January 1, 2020PPC management across Google (Search/Display/Discovery/Shopping), social ads (Meta/LinkedIn/Snapchat/TikTok); SEO optimization and content enhancement; landing page creation and CRO through Unbounce and WordPress; analytics using GA/G4 and GTM; HubSpot CRM setup and email automation; monthly performance reports.
Digital Marketing Manager at Healthcare International & 4Life Direct – London
January 1, 2018 - January 1, 2019PPC campaigns worldwide (£54,000+ monthly), SEO, content management; supervise external social media agency and a small internal team of digital specialists; CRM data analysis to refine targeting; event collaboration (BIBA 2019); driving digital leads and conversions.
Digital Marketing Assistant at The Webmaster Centre – Nottingham
January 1, 2011 - January 1, 2013Online marketing: email campaigns, light social media activity, CRM handling, online research and analytics; offline marketing: strategic planning and branding; basic WordPress maintenance and design support.
Marketing & Social Media at Galeries Lafayette – Dubai Mall (Dubai)
January 1, 2013 - January 1, 2016Coordinated marketing and social media for multiple brands within Dubai Mall; contributed to fashion show campaigns and Ramadan promotions; aligned campaigns across Lafayette, Andalus Gourmet and Tapéo.
Marketing & Social Media at Andalus Gourmet – Dubai Mall (Dubai)
January 1, 2013 - January 1, 2016Managed social media content and campaigns for Spanish product line; supported cross-brand campaigns within the Dubai Mall ecosystem.
Marketing & Social Media at Tapéo – Dubai Mall (Dubai)
January 1, 2013 - January 1, 2016Coordinated social media activity and in-store promotions for Spanish restaurant; helped integrate branding within Lafayette campaigns.
Video Marketing & Social Media at Dubai Life TV
January 1, 2013 - January 1, 2016Video marketing and social media management for UAE-based channel; digital campaigns and performance reporting.
Social Media, Marketing & Events at ING Creatives
January 1, 2013 - January 1, 2016Social media management, marketing tasks and events coverage including ING Wall, Comic Con Dubai and Ing Creative Festival.
Digital & E-commerce at 360 Digital
January 1, 2013 - January 1, 2016Digital campaigns and e-commerce management; Shopify integration and reporting.
Digital & HubSpot at Kenedy Towers Real Estate & Property Management
January 1, 2013 - January 1, 2016PPC across Google Ads, Facebook & Instagram; SEO; email marketing; HubSpot CRM implementation and data analysis.
Biddable Account Manager at Publicis Groupe – Starcom (London Hybrid)
January 1, 2023 - January 1, 2025Accounts management for Western Union UK; budget planning and optimization; onboarding and campaigns setup; weekly performance reporting; testing new strategies (First-Party Data audiences, Modern Search restructurings, P.Max vs Smart bidding); coordination with data/ad-ops teams and agency partners; regular client and cross-team communications.
Digital Marketing Specialist & Ecom at Lnet Digital – Leicester
January 1, 2019 - January 1, 2020Google Ads (PPC) management; social advertising (Meta, LinkedIn, Snapchat, TikTok); SEO audits and optimization; landing page creation and CRO; GA/G4 analysis; HubSpot CRM setup and campaigns; monthly client reporting.
Marketing & Social Media at Galeries Lafayette – Dubai Mall
January 1, 2013 - January 1, 2016Coordinated marketing and social media for Lafayette, Andalus Gourmet and Tapéo; brand integration; large-scale campaigns and in-store events.
Digital Marketing Manager at Healthcare International, 4Life Direct (London) On-Site
January 1, 2017 - December 31, 2018PPC management across Google, Microsoft Ads, LinkedIn and Meta with a monthly budget of £100,000 (worldwide scope). Oversaw external outsourced marketing agency for social content creation; conducted G4 data/website traffic and conversions analysis via GTM; SEO tasks (keyword analysis, site audits, in-page optimization, link-building, and online reviews); managed website/blog content; produced monthly performance reports in Google Data Studio; implemented landing pages and Usability/A/B testing on social and search channels; led CRO initiatives and CRM-driven activities.
Social Media & Marketing Specialist at Dubai branch of upmarket French department store (Gulf markets) – Lafayette Gourmet / Major Distribution
January 1, 2012 - December 31, 2016Social media support and general marketing tasks; events coverage and preparation (e.g., JLT ING Wall, Comic Con Dubai, ING Creative Festival); account management, digital strategy & branding on Meta, Google Search and YouTube Ads; content creation, campaign building and reporting; Instagram & YouTube focus; CRM activities (HubSpot), SEO & Email Marketing; CRM system implementation and social media campaigns for the Dubai branch, including major promotions and events (e.g., Gulf Food).
Digital Marketing Assistant at The Webmaster Centre, Nottingham, UK
January 1, 2011 - December 31, 2012Website design and digital services; email marketing, small social media campaigns, online market research; basic WordPress tasks; contributed to marketing strategy, corporate branding and attendance at events; developed early experience in digital marketing fundamentals and CRM
Social Media & Digital Marketing Specialist at Dubai branch of a French upmarket department store (Almaya/Lafayette Gourmet)
January 1, 2012 - January 1, 2016Social media support and general marketing tasks; account management; digital strategy & branding on Meta, Google Search and YouTube Ads; content creation; campaign building; CRM implementation (HubSpot); events coverage and attendance at major exhibitions such as Gulf Food.
Digital Marketing Manager at HealthCare International, 4Life Direct (London) – On-Site
January 1, 2017 - January 1, 2018PPC on Google, Microsoft Ads, LinkedIn & Meta with a monthly budget of £100,000 (worldwide scope); oversee external outsourced marketing agency for social content; data measurement on GTM and third-party tools; SEO, in-page optimization, link building, and blog management; landing page creation and usability testing; A/B testing on social and search; app downloads and ASO activities for Android & iOS.
Digital Marketing Manager at HealthCare International / 4Life Direct, London
January 1, 2017 - December 31, 2018PPC on Google, Microsoft Ads, LinkedIn & Meta with a monthly budget of £100,000; oversee external agencies; data measurement via Google S360 and GTM; SEO, website content management, landing page optimization, and A/B testing; monthly performance reporting and collaboration with planning, data analysis, and client teams.
Social Media & Digital Marketing Coordinator at Dubai branch of Lafayette Gourmet / Almaya Supermarkets, Dubai
January 1, 2012 - December 31, 2016Social media support across Facebook, Instagram, Snapchat, Google+, LinkedIn; brand positioning on Google & YouTube; campaign activations (Ramadan, in-store fashion shows); event coverage; development of social media strategy and reporting; supported Spanish brands within Lafayette Gourmet.
Education
Postgraduate Diploma in Digital Marketing (Online) at Digital Marketing Institute, Ireland
October 1, 2015 - January 1, 2017Bachelor Degree in Business Administration & Management (Marketing) at University of Murcia, Spain
September 1, 2005 - June 1, 2010Postgraduate Diploma in Digital Marketing (Online) at University of Murcia
September 1, 2005 - June 1, 2010Postgraduate Diploma in Digital Marketing (Online) at University of Murcia, Spain
September 1, 2005 - June 1, 2010Postgraduate Diploma in Digital Marketing (Online) at Digital Marketing Institute, Dublin
January 1, 2015 - December 31, 2017Bachelor Degree in Business Administration & Management (Marketing) at University of Murcia, Spain
January 1, 2005 - December 31, 2011Postgraduate Diploma in Fashion Design (Online) at British Academy of Fashion Design, UK
January 1, 2023 - December 31, 2024Postgraduate Diploma in Digital Marketing (Online) at University of Murcia, Spain
January 1, 2005 - January 1, 2011Postgraduate Diploma in Fashion Design (Online) at British Academy of Fashion Design, UK
January 1, 2023 - January 1, 2024Postgraduate Diploma in Digital Marketing at Digital Marketing Institute, Dublin
January 1, 2015 - December 31, 2017Bachelor Degree in Business Administration & Management (Marketing) at University of Murcia
January 1, 2005 - December 31, 2011MBA Economy & Marketing (Teaching & Training) at British Academy of Fashion Design, UK
January 1, 2023 - December 31, 2024Postgraduate Diploma in Fashion Design (Online) at British Academy of Fashion Design, UK
January 1, 2023 - December 31, 2024Qualifications
Master of Studies (MSt)
October 1, 2010 - June 1, 2011Google Ads Certification
January 11, 2030 - March 20, 2026Facebook Blueprint Certification
January 11, 2030 - March 20, 2026Bachelor Degree in Business Administration & Management (Marketing)
January 11, 2030 - March 20, 2026Master’s of Studies, MSc
October 1, 2010 - June 1, 2011Google Ads Certified
January 11, 2030 - March 20, 2026Facebook Ads Certified
January 11, 2030 - March 20, 2026Master’s of Studies, MSt
October 1, 2010 - June 1, 2011Bachelor Degree in Business Administration & Management (Marketing)
January 11, 2030 - March 20, 2026Google Ads Certified
January 11, 2030 - March 20, 2026Facebook Certified (Facebook Blueprint)
January 11, 2030 - March 20, 2026Google Ads Certification
January 11, 2030 - April 21, 2026Facebook / Meta Certification
January 11, 2030 - April 21, 2026TikTok Ads Certification
January 11, 2030 - April 21, 2026Bachelor Degree in Business Administration & Management (Marketing)
January 11, 2030 - April 21, 2026MBA Economy & Marketing (Teaching & Training)
January 11, 2030 - April 21, 2026Postgraduate Diploma in Digital Marketing (Online) – University of Murcia
January 1, 2005 - January 1, 2011Google Ads Certification
January 11, 2030 - April 21, 2026Facebook Blueprint Certification
January 11, 2030 - April 21, 2026TikTok Certified
January 11, 2030 - April 21, 2026Google Ads Certification
January 11, 2030 - April 21, 2026Facebook Ads Certification
January 11, 2030 - April 21, 2026TikTok Certification
January 11, 2030 - April 21, 2026Industry Experience
Media & Entertainment, Retail, Software & Internet, Professional Services, Financial Services, Healthcare, Education, Travel & Hospitality, Real Estate & Construction
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Hire a Social Media Manager
We have the best social media manager experts on Twine. Hire a social media manager today.