Master-Marketing & Digital Business Córdoba. Creative, strategic, and passionate about digital marketing, with experience in social media management, paid media campaigns, and performance analysis. I am proactive and solution-oriented, with strong organizational skills and focus. I enjoy facing challenges, continuing to learn, and keeping up with the latest trends to create value and positive impact in my team and for the clients I work with.

Marina Caballero Pacheco

Master-Marketing & Digital Business Córdoba. Creative, strategic, and passionate about digital marketing, with experience in social media management, paid media campaigns, and performance analysis. I am proactive and solution-oriented, with strong organizational skills and focus. I enjoy facing challenges, continuing to learn, and keeping up with the latest trends to create value and positive impact in my team and for the clients I work with.

Available to hire

Master-Marketing & Digital Business Córdoba. Creative, strategic, and passionate about digital marketing, with experience in social media management, paid media campaigns, and performance analysis.

I am proactive and solution-oriented, with strong organizational skills and focus. I enjoy facing challenges, continuing to learn, and keeping up with the latest trends to create value and positive impact in my team and for the clients I work with.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
French
Intermediate
German
Beginner
Spanish; Castilian
Fluent

Work Experience

Social Media & Digital Marketing Manager at Universidad Loyola Andalucía
December 31, 2022 - September 18, 2025
Led social media strategy and digital marketing initiatives for the university, including content planning, posting, campaign analysis, and audience engagement across platforms.
Marketing Department Internship at Milar (CODECO)
February 20, 2021 - September 18, 2025
University internship in the Marketing Department focusing on market research, campaign planning, and digital marketing.
Content Creator & Community Manager at Ichico Cosmetics
June 30, 2023 - September 18, 2025
Content creation, editing, and social media management for the brand.
Community Manager - Customer Service & Advising at Amazon / Shopify / MRW (Clients)
June 30, 2023 - September 18, 2025
Community management, customer service, and content moderation across major e-commerce platforms for multiple clients.
Social Media & Digital Marketing Manager at Universidad Loyola Andalucía
December 31, 2022 - September 18, 2025
Led social media strategy and digital marketing for the university, developing content plans, managing editorial calendars, creating and scheduling posts, analyzing engagement, and coordinating cross-channel campaigns to increase visibility and student recruitment.
Community Manager at Ichico Cosmetics
June 1, 2023 - September 18, 2025
Community management across Amazon, Shopify and MRW platforms; customer service and advisory; content creation, editing and social media management.
Customer Service & Order Delivery Management at El Corte Inglés
February 1, 2024 - September 18, 2025
Handled customer service and order delivery management; ensured timely processing and delivery; resolved inquiries and supported e-commerce operations.
Social Media Manager & Digital Marketing at Bazaar Comunicación
January 1, 2024 - Present
Copywriting and content creation; social media management; monthly content planning; reporting and results; paid media campaigns (Meta Ads, TikTok, YouTube, Display, Spotify); client relations; event support; photography and videography; adaptability.
Marketing Department Internship at CODECO
February 1, 2021 - September 18, 2025
Master internship supporting marketing department activities and campaigns; assisted in content creation and social media tasks and overall marketing operations.
Social Media & Digital Marketing Manager at Universidad Loyola Andalucía
December 31, 2022 - September 18, 2025
Managed social media strategy, content creation and editing, and digital marketing initiatives for the university.
Community Manager at CODECO
February 1, 2021 - September 18, 2025
Community management: content creation, editing, and social media management.
Community Manager at Ichico Cosmetics
June 1, 2023 - September 18, 2025
Amazon, Shopify, and MRW order management; customer service and advisory; master internship - Marketing Department.
Customer Service & Digital Marketing Specialist at El Corte Inglés
January 31, 2024 - September 18, 2025
Customer service; online order delivery; social media management and digital marketing.
Copywriter / Content Creator / Community Manager at Bazaar Comunicación
January 1, 2024 - Present
Copywriting and content creation; community management; monthly content planning; paid media campaigns (Meta Ads, TikTok, YouTube, Display); client relations; event coverage; photography and video production.
Copywriter at Bazaar Comunicación
January 1, 2024 - Present
Copywriting and related content creation activities.
Social Media & Digital Marketing Manager at Universidad Loyola Andalucía
January 1, 2022 - September 18, 2025
Managed social media and digital marketing initiatives, including content creation, editing, and social media management.
Community Manager at Ichico Cosmetics
June 30, 2023 - September 18, 2025
Community management; online order management (Amazon, Shopify, MRW); customer service and advisory; contributed to marketing department internship.
Intern - Marketing Department at Milar (CODECO)
February 1, 2021 - September 18, 2025
Community management: content creation, editing, and social media management
Community Manager at Ichico Cosmetics
June 1, 2023 - September 18, 2025
Community management; Amazon, Shopify, and MRW order management; customer service and advisory
Customer Service - Online Orders at El Corte Inglés
January 1, 2024 - September 18, 2025
Online order delivery and customer service
Content Creator / Social Media Manager at Bazaar Comunicación
January 1, 2024 - Present
Creative content, social media management, monthly content planning, paid media campaigns (Meta Ads, TikTok, YouTube, Display), client relationships, events coverage, photography and video production
Customer Service at El Corte Inglés
January 31, 2024 - September 18, 2025
Online order delivery and customer service
Community Manager at Ichico Cosmetics
June 30, 2023 - September 18, 2025
Community management: content creation and social media management; Amazon, Shopify, MRW order management; customer service and advisory
Social Media & Digital Marketing Manager at Universidad Loyola Andalucía
December 31, 2022 - September 18, 2025
Oversaw social media strategy, content creation and editing, and digital marketing initiatives.
Community Manager at CODECO
February 28, 2021 - September 18, 2025
Community management: content creation, editing, and social media management.
Community Manager at Ichico Cosmetics
June 30, 2023 - September 18, 2025
Amazon, Shopify, and MRW order management; community management; customer service and advisory.
Master Internship - Marketing Department at British School of Córdoba
July 1, 2020 - September 18, 2025
Marketing department internship supporting campaigns and initiatives.
Customer Service / Online Order Delivery at El Corte Inglés
January 31, 2024 - September 18, 2025
Customer service and online order delivery responsibilities.
Community Manager / Content Creator at Ichico Cosmetics
June 1, 2023 - September 18, 2025
Community management and content creation; Amazon, Shopify, and MRW order management.
Social Media Manager & Digital Marketing at Bazaar Comunicación
January 1, 2024 - Present
Content creation, social media management, monthly content planning, paid media campaigns (Meta Ads, TikTok, YouTube, Display), client relationships, event coverage, photography and video production.
Social Media & Digital Marketing Manager at Universidad Loyola Andalucía
January 1, 2022 - September 18, 2025
Managed social media, digital marketing, and content creation for university communications, improving reach and engagement.
Customer Service & Online Order Delivery at El Corte Inglés
January 1, 2024 - September 18, 2025
Delivered customer service, managed online orders, and supported social media and digital marketing activities.
Social Media Manager & Digital Marketing at Bazaar Comunicación
January 1, 2024 - Present
Copywriting, content creation, community management; monthly content planning; paid media campaigns; client relations; event attendance; photography and video production.
Master Internship - Marketing Department at British School of Córdoba
July 1, 2020 - September 18, 2025
Marketing department internship supporting campaigns, market research, and digital marketing initiatives.
Customer Service & Order Management at Ichico Cosmetics
June 1, 2023 - September 18, 2025
Amazon, Shopify, and MRW order management; customer service and advisory; community management.
Customer Service & E-commerce at El Corte Inglés
January 31, 2024 - September 18, 2025
Customer service; Online order delivery
Community Manager / Copywriter / Digital Marketing at Bazaar Comunicación (marketing agency)
January 1, 2024 - Present
Copywriting; Community management: content creation and social media management; Monthly content planning; Paid media campaigns (Meta Ads, TikTok, YouTube, Display); Client relationship management; Event attendance and social media coverage; Photography and video production
Master Internship - Marketing Department at Ichiko Cosmetics
June 30, 2023 - September 18, 2025
Internship focusing on social media management, content creation, and campaigns; Paid media campaigns (Meta Ads, TikTok, YouTube, Display); Client relationship management; Event attendance and social media coverage; Photography and video production

Education

Master in Marketing & Digital Business at Universidad de Córdoba (Cordoba, Spain)
November 1, 2023 - February 20, 2024
Bachelor's in Business Administration and Management at Mendel University in Brno, Czech Republic
February 1, 2020 - July 31, 2020
Erasmus Exchange Program (Studies in English) at Málaga, Spain
October 1, 2022 - July 31, 2023
University Internship – Marketing Department at Milar (CODECO)
October 1, 2020 - February 20, 2021
Bachelor's in Business Administration and Management at Mendel University in Brno
February 1, 2020 - July 1, 2020
Máster in Marketing & Digital Business at Cordoba, Spain
October 1, 2022 - July 1, 2023
Erasmus - Exchange Program at Mayenne, France
January 1, 2016 - January 1, 2016
Cambridge English: B2 at Cambridge English
January 1, 2019 - September 18, 2025
Bachelor's Degree in Business Administration and Management at Universidad Loyola Andalucía
January 1, 2016 - January 1, 2022
Erasmus Program at Mendel University in Brno
February 1, 2020 - July 1, 2020
Master in Marketing & Digital Business at ESESA IMF ( Málaga )
October 1, 2022 - July 1, 2023
Bachelor's Degree in Business Management at Universidad Loyola Andalucía
January 1, 2016 - January 1, 2022
Erasmus Program - Marketing Department at Mendel University in Brno (Czech Republic)
February 1, 2020 - July 1, 2020
Bachelor's Degree at Mendel University in Brno, Czech Republic
February 1, 2020 - July 1, 2020
Máster en Marketing & Digital Business at Córdoba, Spain (Máster en Marketing & Digital Business)
October 1, 2022 - July 1, 2023
Bachelor's Degree in Business Management at Mendel University in Brno
February 1, 2020 - July 1, 2020
Master in Marketing & Digital Business at ESESA IMF (Málaga)
October 1, 2022 - July 1, 2023
Social Media & Digital Marketing at Universidad Loyola Andalucía
January 1, 2016 - December 31, 2022
Bachelor’s Degree in Business Management at Mendel University in Brno
February 1, 2020 - July 1, 2020
Master’s Degree in Marketing & Digital Business at Cordoba
October 1, 2022 - July 31, 2023
Secondary Education at British School of Córdoba
January 1, 2001 - January 1, 2016
Bachelor's Degree in Business Management at Mendel University in Brno
February 1, 2020 - July 1, 2020
Master's Degree in Marketing & Digital Business at ESSEA (Malaga)
October 1, 2022 - July 1, 2023
Bachelor's Degree in Business Management at Mendel University in Brno
February 1, 2020 - July 1, 2020
Master in Marketing & Digital Business at Universidad de Córdoba
October 1, 2022 - July 1, 2023
Bachelor's Degree at Universidad Loyola Andalucía
January 1, 2016 - January 1, 2022
Bachelor's Degree at Mendel University in Brno
February 1, 2020 - July 1, 2020
Master's Degree at ESESA IMF (Málaga)
October 1, 2022 - July 31, 2023

Qualifications

Cambridge English: B2
January 1, 2019 - September 18, 2025
Master-Marketing & Digital Business
October 1, 2022 - July 1, 2023
Bachelor's Degree in Business Management
February 1, 2020 - July 1, 2020
Bachelor's Degree in Business Administration and Management
January 1, 2016 - January 1, 2022
Cambridge English Level B2 (CEFR)
January 1, 2019 - September 18, 2025
Exchange Program – Erasmus
February 1, 2020 - July 1, 2020
Cambridge English: B2 (First) – Score 179
January 11, 2030 - September 18, 2025
Cambridge English Qualification - B2
January 11, 2030 - September 18, 2025
Cambridge English: B2 (Upper-Intermediate) – Exam Score: 179
January 11, 2030 - September 18, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Retail, Other